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#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
Your brand is broken.
#mozcon @danaditomaso
#mozcon @danaditomaso
Your brand is your promise.
#mozcon @danaditomaso
It’s more than marketing.
#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso
Humans like consistency.
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
Good marketing feels right.
#mozcon @danaditomaso
This is why we need
brand strategy.
#mozcon @danaditomaso
And why digital marketers
should lead brand strategy.
#mozcon @danaditomaso#mozcon @danaditomaso
Brand strategy is the future
of marketing.
#mozcon @danaditomaso#mozcon @danaditomaso
Let’s get started.
#mozcon @danaditomaso
#mozcon @danaditomaso
We're leading the protein
revolution with a new and
innovative range of 100% pure,
GMO free supplements to help
you become healthier, leaner,
fitter and stronger.
#mozcon @danaditomaso
Our vision is of a world where beauty is
a source of confidence, and not
anxiety. So, we are on a mission to
help the next generation of women
develop a positive relationship with
the way they look - helping them raise
their self-esteem and realize their full
potential.
#mozcon @danaditomaso
become healthier, leaner,
fitter and stronger
helping them raise their
self-esteem and realize their
full potential
#mozcon @danaditomaso
Start with your core values.
#mozcon @danaditomaso#mozcon @danaditomaso
Imagine your company
as a person.
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
Build the brand strategy.
#mozcon @danaditomaso
Step 1:
Why did it fail before?
#mozcon @danaditomaso
Now:
Get the C-level on board.
#mozcon @danaditomaso
Step 2:
The brand is / is not
#mozcon @danaditomaso
Currently the brand is: romantic and airy.
In the near future, the brand may be:
elegant and elite.
The brand is not: cheap or tacky.
#mozcon @danaditomaso
Step 3:
Define voice & tone.
#mozcon @danaditomaso#mozcon @danaditomaso
Brand strategy > voice.
#mozcon @danaditomaso
#mozcon @danaditomaso
Now:
Get HR on board.
#mozcon @danaditomaso#mozcon @danaditomaso
Keep it simple.
#mozcon @danaditomaso
Ich liebe es!
#mozcon @danaditomaso
Now:
Get international on board.
#mozcon @danaditomaso#mozcon @danaditomaso
How to sell it?
#mozcon @danaditomaso#mozcon @danaditomaso
Show the dream.
#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso
Now:
Get service on board.
#mozcon @danaditomaso
#mozcon @danaditomaso
Go beyond a document.
#mozcon @danaditomaso
Always be coaching.
#mozcon @danaditomaso#mozcon @danaditomaso
Drive forward with purpose.
#mozcon @danaditomaso

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