The document emphasizes the importance of brand strategy in marketing, stating that a strong brand reflects a company's promise and values. It outlines steps for building an effective brand strategy, including defining the brand's identity, tone, and securing buy-in from key stakeholders. The ultimate goal is to create a brand that fosters consumer confidence and meets evolving market needs.

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Your brand is broken.

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Your brand is your promise.

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It’s more than marketing.

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Humans like consistency.

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Good marketing feels right.

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This is why we need
brand strategy.

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And why digital marketers
should lead brand strategy.

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Brand strategy is the future
of marketing.

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Let’s get started.

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We're leading the protein
revolution with a new and
innovative range of 100% pure,
GMO free supplements to help
you become healthier, leaner,
fitter and stronger.

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Our vision is of a world where beauty is
a source of confidence, and not
anxiety. So, we are on a mission to
help the next generation of women
develop a positive relationship with
the way they look - helping them raise
their self-esteem and realize their full
potential.

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become healthier, leaner,
fitter and stronger
helping them raise their
self-esteem and realize their
full potential

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Start with your core values.

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Imagine your company
as a person.

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Build the brand strategy.

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Step 1:
Why did it fail before?

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Now:
Get the C-level on board.

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Step 2:
The brand is / is not

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Currently the brand is: romantic and airy.
In the near future, the brand may be:
elegant and elite.
The brand is not: cheap or tacky.

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Step 3:
Define voice & tone.

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Brand strategy > voice.

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Now:
Get HR on board.

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Keep it simple.

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Ich liebe es!

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Now:
Get international on board.

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How to sell it?

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Show the dream.

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Now:
Get service on board.

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Go beyond a document.

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Always be coaching.

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Drive forward with purpose.

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