How to win foursquare friends and influence people

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A presentation I delivered at Social Media Cafe Liverpool.

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How to win foursquare friends and influence people

  1. How to win Foursquare friends and influence people Josh @technicalfault at #smcliv (and #bcman3!)
  2. Or what is geosocial networking and how to make it work for you
  3. What is geosocial networking ?
  4. What is geosocial networking ? Social networking + geolocation
  5. What is geosocial networking ? Using information about where people are to connect, co-ordinate, share and inform
  6. What is geosocial networking ? <ul><li>Powered by geocoding + geotagging </li></ul><ul><li>If we know where things are </li></ul><ul><li>We can tag events with that location </li></ul><ul><li>People can use that to match events to places... </li></ul>
  7. So why is this important ?
  8. So why is this important ? Foursquare adding 100,000 users every week
  9. So why is this important ? Facebook adding geolocation (400 million users) Twitter “Places” just launched
  10. So why is this important ? Facebook adding a feature (400 million users) Twitter “Places” just launched
  11. how to make geosocial networking work for you
  12. Geosocial is going mainstream But why are people using it?
  13. People are “checking in” to... Meet new people
  14. Meet new people
  15. People are “checking in” to... Get tips and recommendation about what to do
  16.  
  17. People are “checking in”... For The Win
  18.  
  19. Make it work for you People are “checking in”... Give them something to tweet about
  20.  
  21. Five tips for small businesses
  22. Keep it simple If you offer a special via Foursquare, don’t make the customer work for it.
  23. Don’t be cheap Make it a worthwhile discount. Customers are likelier to tell their friends.
  24. Track your stats When you register with Foursquare, use the analytics dashboard to track activity
  25. Keep it fresh Just like in a store, change round your offers to encourage check-ins
  26. Move offline Praise your mayor! Offer to recognise them by putting their username on a board
  27. Top tips for individuals
  28. Turn off your tweets! Don’t need to know when you’ve checked into someone else’s bed. Turn off the default – selective only
  29. What are you doing? Remember the original Twitter question Event hashtags can help
  30. Leave tips Not cash – but hints, tips, recommendations Great way to build a ‘to do’ list
  31. Leave tips Not cash – but hints, tips, recommendations Great way to build a ‘to do’ list
  32. Winning over your friends The more people who use it The easier to arrange meetups
  33. Winning over your friends Battle for Mayor – Indication of a venues popularity and endorsement from friends
  34. In conclusion… Geosocial networks like Foursquare are growing – fast Great for recommending local places and things to do Very easy to make it work for you as an individual or business
  35. How to win Foursquare friends and influence people Questions? Josh @technicalfault

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