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Wiseminer Informática LTDA
Copyright
Make Smarter Decisions
Data Intelligence and Advanced Analytics System
Leonardo Couto
Associate Partner of Marketing and Sales
leo.couto@wiseminer.com
+55 21 9 7295 1422
Wiseminer Informática LTDA
Copyright
Big Data! Managing huge volume
of data and information to create value
6 Millions
Facebook pageviews
per minute
1.300
new mobile device users
per minute
US$2,8M
per minute of online global
sales (est. 2014)
20
new victims of identity theft
per minute
80%
of all world data are
unstructured
1 in 2
business leaders doesn’t
have access to the data they
really need
54%
of all corporates are using Big
Data software to gain a
competitive advantage
83%
of CIO’s have mentioned BI and
Analytics as part of their
visionary plan
Wiseminer Informática LTDA
Copyright
Wiseminer Informática LTDA
Copyright
Wiseminer Informática LTDA
Copyright
What problems do we solve?
● Simplify, accelerate and transform the data acquisition, integration and
link analysis process
● Improve the productivity and efficiency of IT, business users and
business intelligence team
● Provide detailed analytics outputs to support and improve the speed and
accuracy of business support decision process
● Reduce companies financial losses with advanced fraud management
systems and audit & compliance solutions
● Provide valuable insight that foster the creation of value and competitive
advantage
● Solve complex business problems that traditional BI tools cannot
Wiseminer Informática LTDA
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How do we solve it?
Data Intelligence is a rich and semantic way to deal with the raw data to
transform data into real value information. It is the capability to analyse various forms of
data in such a way that it can be used by companies to expand and improve their services
or investments. Companies can also apply data intelligence to analyze data of their own
operations or workforce, to improve productivity, and make better business decisions in
the future. Business performance, data mining, online analytics, and event processing are
all types of data that companies gather and use for data intelligence purposes.
Data Intelligence focuses in the data analysis, a much deeper view and understand of the
situation, than a traditional BI tools can deliver. Data Intelligence provide valuable insights
to improve companies business decision support and business strategy.
Wiseminer Informática LTDA
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Gartner: Advanced analytical
technologies are priority
"While the basic analytical technologies provide a general
summary of the data, advanced analytical technologies
deliver deeper knowledge of information data and
granular data.” - Alexander Linden, Gartner Research
Director
The reward of a smarter decision making process,
based on Data Intelligence, is a powerful driver to
improve overall business performance.
Source: http://cio.com.br/tecnologia/2014/10/29/tecnologias-analiticas-avancadas-sao-prioridade-afirma-gartner/
IT and business leaders must increase their efforts to
evolve from traditional BI tools, that focus on descriptive
analysis (what happened), to advanced analytical
technologies, that can answer questions like “why did it
happen”, “what will happen” and “what should I do”.
BI
Tradicional
Data
Intelligence
Wiseminer Informática LTDA
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The use of advanced analytical and Big Data
solution to prevent and detect fraud is still low
Global companies can lose up to 5% of their revenue due to fraud. The
use of advanced analytical solution for Big Data is a powerful tool to
combat fraud and corruption.
Source: "Big risks require big data thinking - Global Forensic Data Analytics Survey 2014", da Ernest & Young.
● 466 companies in 11 countries.
● High level employees.
● 72% believe that emergent big data
and analytical tools can play a key
role in fraud prevention and
detection.
● Only 7% are aware of any big data
and analytical technologies to
combat fraud.
● Only 2% are actually taking action and
using new technologies to reduce
financial losses with fraud, like FDA
(Forensic Data Analytics)
Four major points were described as
being challenges for companies:
● The access to the most suitable
analytical tool to do the job;
● Have the people with the knowledge
and skill to conduct analytical
interpretation and operate analytical
tools;
● The need of a complete review and
changes to improve business
process;
● The complexity and ability to
combine and conduct link analysis of
multiple type and sources of data.
The use of advanced analytical technology, and the real-time
analysis of data available, would have a direct impact on the
effectiveness of how they could synthesize and interpret the risks of
fraud and corruption in a timely manner to mitigate financial losses.
Wiseminer Informática LTDA
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To succeed in Data Intelligence project
you must focus on four pillars
People Knowledge Data (5Vs) Technology
Create value from data requires a lot of
talent, from the integration and data
preparation to construct databases of
specialized computing environments,
data mining and intelligent algorithms.
"Extract data value is not a trivial task"
says Linden. "One of the key elements of
any type program 'decipher the data' are
the persons who shall have the right skills
and capabilities".
Form a multi-disciplinary team with
business people, IT and other
professionals that are located in key
areas of your business.
"Knowledge must be improved,
challenged, and increased constantly, or
it will simply disappear" - Peter Drucker.
However, to improve and increase
knowledge and create insights, the Time
Intelligence solutions should be built on
top of clear requirements and goals of
the business areas, and that will generate
a competitive advantage for the
company.
Volume: what is the size of the database
to be analyzed?
Velocity: what is the speed and frequency
that data is generated or updated?
Variety: in which type and format the data
is available (related, tabulated, text files,
spreadsheets)?
Veracity: is this information real and the
source is reliable? Am I sure that this data
can be used for the company's to take
business decision?
Value: what is the real business value of
the data analyzed? Will it bring a
competitive advantage, or any other
improvement to the company's business?
The analytical tool must be:
Flexible and dynamic: to rapidly adapt
analytical model to consumers, clients and
market changes.
Reliable and safe: to give managers the
confidence to take business decisions,
timely and correctly.
Easy to deploy: fast and easy deployment,
requires less system and third software
integration. User interface friendly and
budget affordable.
Keep away from high complexity solutions,
known as “framework”. This requires lots
of system integration, tons of money, long-
term deployments, and often, long term ROI
(if any).
Make it simple and keep it simple.
Wiseminer Informática LTDA
Copyright
WISEMINER data intelligence software
WISEMINER is an end-to-end data intelligence software that enable
companies to:
● Capture: Any sort of data. Transactions, interactions, opinion, data logs, ...
● Analyse: Transform and enrich the data using the graphical and intuitive data
flow and data modelling (Link Analysis) interface.
● Predict: Create predictive analytics model based on consistent business rules
and neural network. Create real time and predictive alerts based on a
sophisticated classification and scoring engine.
● Act: Customized dashboards for business decision support. Ad-hoc
changes of data modelling, business rules, classification and scoring enable the
business analyst rapidly adapt the whole data model accordingly to any
changes in the market, in competition, customer behaviour or any changes that
may impact the business decision process.
Wiseminer Informática LTDA
Copyright
ANALYSE
Transform and Enrichment
PREDICT
Analyse and Predict
ACT
Smarter Decisions
CAPTURE
Identify and Capture
How does WISEMINER works
Social Network
Financial, market,
industry indicators,
any data
Customer data
(i.e. CRM)
Data transactions
Data
Integration
Data
Exploration
Link Analysis
Data & Text
Mining
Social Network
Analysis
Data Transformation
and Enrichment
Data Modelling,
Entity Relationship
Model
Statistical
Analysis
Business Rules Neural Network Classification and
Scoring
Data Visualization
and Dashboards
Process Automation
and Scheduling
Management and
improve
Business Decision
Support System
Regression
Analysis
Predictive Modelling
Risk Management
Alarm and Alert for
Fraud, Deviation and
Compliance
Competitive
Advantage
Wiseminer Informática LTDA
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The problems with traditional BI, in-house
and analytics framework solutions
Little or none
flexibility
Less flexible database with predefined and specific layouts to capture and load the data.
Changes are complex, timely and costly. Requires highly skilled professionals and consultants,
a whole new project and other tons of money!
Expensive
Long ROI
Less Results
Long term implementation of business intelligence project tend to become obsolete very fast
as the market changes are more dynamically and, most of the time blows out the budget. As
much of systems integration, programming, customized development and softwares are
needed to solve a business problem, more expensive it will get and forget ROI !!!
Complex to
Use and
Manage
Non user friendly, and complex implementation (such as frameworks) are not easy to use and
manage. Requires highly and experienced skilled professionals with programming and
statistical knowledge to use and manage the solution with the minimum efficiency.
Due to the high costs, and the complexity, of business intelligence and advanced analytics solutions in the
market, many companies are investing time, resources (people) and money to create their own in-house BI and
analytics systems. It may be based on database queries, macro-powered spreadsheets, or even using old tools
like MS Access. But, this systems has many things in common. Lack of security, high costs to maintain, no
programming documentation, lack of support and it doesn’t evolve. Usually it is replaced and becomes a legacy
system.
In-House
Solutions
Wiseminer Informática LTDA
Copyright
What differentiates WISEMINER
Flexibility
● Designed to increase the business analyst productivity and respond to any
business needs.
● Incremental, ad-hoc, dynamic data modelling to rapidly respond to market
changes and business needs.
● No programming needed, at all !!!
End-to-end
● Support multiple files format and different database sources.
● Link analysis, data integration, predictive analytics, classification and scoring, all
you need in one user interface.
● Customized dashboards to answer the needs of many business analysts and
decision makers.
● Automate and schedule any system task, accordingly to business needs.
● Create and monitor real time alert for fraud, process deviation and corruption.
Fast ROI
● Easy to install and integrate with existing databases and legacy systems.
● No programming needed requires less resources, less people.
● Easy data integration reduces the need of developing in-house systems to solve
business problems. More secure, controlled and optimized systems.
● Easy to use, friendly user interface.
● We deliver the answer to business problems on-time and on-budget !!!
Wiseminer Informática LTDA
Copyright
Backup
Maybe too tech!
*system screenshots in portuguese*
Wiseminer Informática LTDA
Copyright
Data load and integration
System screenshot
Wiseminer Informática LTDA
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Data Exploration and Enrichment
System screenshot
Wiseminer Informática LTDA
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Data Transformation and Enrichment
Example of an e-commerce analysis
Data Model - Data Entity
User
Shopping
Driver
License ID
Product
Address Zip
Phone
Number
IP Address
Credit
Card
Number
Users
Shopping
transaction
External Data
Wiseminer Informática LTDA
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Data Entity - Explore N possibilities
Example of an e-commerce analysis
Data Entity
Related Data
Fields
● Insights
● Statistics
● Aggregations
User
Shopping
Driver
License ID
Product
Address Zip
Phone
Number
IP Address
Credit
Card
Number
How many users
used the same IP
address?
How many users
informed the same
phone number as
customer contact?
What was the
total value of a
transaction?
This same credit card
number was used before to
buy products with different
delivery address?
Wiseminer Informática LTDA
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Visualization and Dashboards
Customized to answer business needs
Wiseminer Informática LTDA
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Classification and scoring based
on business rules and predictive model
Scoring
Business
rules
Multiple business rules defined by business
analysts that, when grouped together, will
create the final scoring
May represent:
Risk
Compliance
Quality
Classification
Etc…
How it works:
Predictive
model
Based on neural networks and decision tree
algorithms trained using the historical data
stored for regression analysis
Wiseminer Informática LTDA
Copyright
Creating the historical data repository
“Data Images”
Data Data' Data'' Data''' Data''''
Image
1
Image
2
Image
3
Image
4
PresentPast
Very useful to analyse customer behaviour, credit concession, fraud and corruption behaviour, prevent and detect non-
compliance operations, and compare other historical data with present information.
Wiseminer Informática LTDA
Copyright
Task automation and scheduling
Wiseminer Informática LTDA
Copyright
Manage, event log and problem determination
Wiseminer Informática LTDA
Copyright
System architecture
WISEMINER Service
ModeloModeloModel
Data Entities
Data Images
Connections
Tasks
Jobs
Task Manager
Analytics Engine
Database
Apache Tomcat
Wiseminer Web
Java Web Start
Wiseminer Studio
● Exploration
● Management
● Dashboards
● Analyst Interface
● Data Load
● Data Modeling
● Explore Data and
Entities relationships
● Data Analyst or
Statistical
System
Files
Wiseminer Informática LTDA
Copyright
Supported Platforms
IBM
z/Linux
IBM IFL (Integrated Facility for Linux)
SuSE Linux Enterprise Server 11
Java 7
PostgreSQL 8.4
Intel or AMD microprocessor
Windows Server 2003 / 2008 / Linux
Java 7
SQL Server / PostgreSQL / Oracle Database
IBM Power 7 / 7+ / 8
Red Hat Enterprise Linux 6
Java 7
PostgreSQL 9.2
Supported Platforms - WISEMINER v4
Clouded or Hosted Services
Wiseminer Informática LTDA
Copyright
Thank you
For more information about Wiseminer
please contact us:
info@wiseminer.com
+55 21 2711 4359
Follow us at:

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Make Smarter Decisions with WISEMINER

  • 1. Wiseminer Informática LTDA Copyright Make Smarter Decisions Data Intelligence and Advanced Analytics System Leonardo Couto Associate Partner of Marketing and Sales leo.couto@wiseminer.com +55 21 9 7295 1422
  • 2. Wiseminer Informática LTDA Copyright Big Data! Managing huge volume of data and information to create value 6 Millions Facebook pageviews per minute 1.300 new mobile device users per minute US$2,8M per minute of online global sales (est. 2014) 20 new victims of identity theft per minute 80% of all world data are unstructured 1 in 2 business leaders doesn’t have access to the data they really need 54% of all corporates are using Big Data software to gain a competitive advantage 83% of CIO’s have mentioned BI and Analytics as part of their visionary plan
  • 5. Wiseminer Informática LTDA Copyright What problems do we solve? ● Simplify, accelerate and transform the data acquisition, integration and link analysis process ● Improve the productivity and efficiency of IT, business users and business intelligence team ● Provide detailed analytics outputs to support and improve the speed and accuracy of business support decision process ● Reduce companies financial losses with advanced fraud management systems and audit & compliance solutions ● Provide valuable insight that foster the creation of value and competitive advantage ● Solve complex business problems that traditional BI tools cannot
  • 6. Wiseminer Informática LTDA Copyright How do we solve it? Data Intelligence is a rich and semantic way to deal with the raw data to transform data into real value information. It is the capability to analyse various forms of data in such a way that it can be used by companies to expand and improve their services or investments. Companies can also apply data intelligence to analyze data of their own operations or workforce, to improve productivity, and make better business decisions in the future. Business performance, data mining, online analytics, and event processing are all types of data that companies gather and use for data intelligence purposes. Data Intelligence focuses in the data analysis, a much deeper view and understand of the situation, than a traditional BI tools can deliver. Data Intelligence provide valuable insights to improve companies business decision support and business strategy.
  • 7. Wiseminer Informática LTDA Copyright Gartner: Advanced analytical technologies are priority "While the basic analytical technologies provide a general summary of the data, advanced analytical technologies deliver deeper knowledge of information data and granular data.” - Alexander Linden, Gartner Research Director The reward of a smarter decision making process, based on Data Intelligence, is a powerful driver to improve overall business performance. Source: http://cio.com.br/tecnologia/2014/10/29/tecnologias-analiticas-avancadas-sao-prioridade-afirma-gartner/ IT and business leaders must increase their efforts to evolve from traditional BI tools, that focus on descriptive analysis (what happened), to advanced analytical technologies, that can answer questions like “why did it happen”, “what will happen” and “what should I do”. BI Tradicional Data Intelligence
  • 8. Wiseminer Informática LTDA Copyright The use of advanced analytical and Big Data solution to prevent and detect fraud is still low Global companies can lose up to 5% of their revenue due to fraud. The use of advanced analytical solution for Big Data is a powerful tool to combat fraud and corruption. Source: "Big risks require big data thinking - Global Forensic Data Analytics Survey 2014", da Ernest & Young. ● 466 companies in 11 countries. ● High level employees. ● 72% believe that emergent big data and analytical tools can play a key role in fraud prevention and detection. ● Only 7% are aware of any big data and analytical technologies to combat fraud. ● Only 2% are actually taking action and using new technologies to reduce financial losses with fraud, like FDA (Forensic Data Analytics) Four major points were described as being challenges for companies: ● The access to the most suitable analytical tool to do the job; ● Have the people with the knowledge and skill to conduct analytical interpretation and operate analytical tools; ● The need of a complete review and changes to improve business process; ● The complexity and ability to combine and conduct link analysis of multiple type and sources of data. The use of advanced analytical technology, and the real-time analysis of data available, would have a direct impact on the effectiveness of how they could synthesize and interpret the risks of fraud and corruption in a timely manner to mitigate financial losses.
  • 9. Wiseminer Informática LTDA Copyright To succeed in Data Intelligence project you must focus on four pillars People Knowledge Data (5Vs) Technology Create value from data requires a lot of talent, from the integration and data preparation to construct databases of specialized computing environments, data mining and intelligent algorithms. "Extract data value is not a trivial task" says Linden. "One of the key elements of any type program 'decipher the data' are the persons who shall have the right skills and capabilities". Form a multi-disciplinary team with business people, IT and other professionals that are located in key areas of your business. "Knowledge must be improved, challenged, and increased constantly, or it will simply disappear" - Peter Drucker. However, to improve and increase knowledge and create insights, the Time Intelligence solutions should be built on top of clear requirements and goals of the business areas, and that will generate a competitive advantage for the company. Volume: what is the size of the database to be analyzed? Velocity: what is the speed and frequency that data is generated or updated? Variety: in which type and format the data is available (related, tabulated, text files, spreadsheets)? Veracity: is this information real and the source is reliable? Am I sure that this data can be used for the company's to take business decision? Value: what is the real business value of the data analyzed? Will it bring a competitive advantage, or any other improvement to the company's business? The analytical tool must be: Flexible and dynamic: to rapidly adapt analytical model to consumers, clients and market changes. Reliable and safe: to give managers the confidence to take business decisions, timely and correctly. Easy to deploy: fast and easy deployment, requires less system and third software integration. User interface friendly and budget affordable. Keep away from high complexity solutions, known as “framework”. This requires lots of system integration, tons of money, long- term deployments, and often, long term ROI (if any). Make it simple and keep it simple.
  • 10. Wiseminer Informática LTDA Copyright WISEMINER data intelligence software WISEMINER is an end-to-end data intelligence software that enable companies to: ● Capture: Any sort of data. Transactions, interactions, opinion, data logs, ... ● Analyse: Transform and enrich the data using the graphical and intuitive data flow and data modelling (Link Analysis) interface. ● Predict: Create predictive analytics model based on consistent business rules and neural network. Create real time and predictive alerts based on a sophisticated classification and scoring engine. ● Act: Customized dashboards for business decision support. Ad-hoc changes of data modelling, business rules, classification and scoring enable the business analyst rapidly adapt the whole data model accordingly to any changes in the market, in competition, customer behaviour or any changes that may impact the business decision process.
  • 11. Wiseminer Informática LTDA Copyright ANALYSE Transform and Enrichment PREDICT Analyse and Predict ACT Smarter Decisions CAPTURE Identify and Capture How does WISEMINER works Social Network Financial, market, industry indicators, any data Customer data (i.e. CRM) Data transactions Data Integration Data Exploration Link Analysis Data & Text Mining Social Network Analysis Data Transformation and Enrichment Data Modelling, Entity Relationship Model Statistical Analysis Business Rules Neural Network Classification and Scoring Data Visualization and Dashboards Process Automation and Scheduling Management and improve Business Decision Support System Regression Analysis Predictive Modelling Risk Management Alarm and Alert for Fraud, Deviation and Compliance Competitive Advantage
  • 12. Wiseminer Informática LTDA Copyright The problems with traditional BI, in-house and analytics framework solutions Little or none flexibility Less flexible database with predefined and specific layouts to capture and load the data. Changes are complex, timely and costly. Requires highly skilled professionals and consultants, a whole new project and other tons of money! Expensive Long ROI Less Results Long term implementation of business intelligence project tend to become obsolete very fast as the market changes are more dynamically and, most of the time blows out the budget. As much of systems integration, programming, customized development and softwares are needed to solve a business problem, more expensive it will get and forget ROI !!! Complex to Use and Manage Non user friendly, and complex implementation (such as frameworks) are not easy to use and manage. Requires highly and experienced skilled professionals with programming and statistical knowledge to use and manage the solution with the minimum efficiency. Due to the high costs, and the complexity, of business intelligence and advanced analytics solutions in the market, many companies are investing time, resources (people) and money to create their own in-house BI and analytics systems. It may be based on database queries, macro-powered spreadsheets, or even using old tools like MS Access. But, this systems has many things in common. Lack of security, high costs to maintain, no programming documentation, lack of support and it doesn’t evolve. Usually it is replaced and becomes a legacy system. In-House Solutions
  • 13. Wiseminer Informática LTDA Copyright What differentiates WISEMINER Flexibility ● Designed to increase the business analyst productivity and respond to any business needs. ● Incremental, ad-hoc, dynamic data modelling to rapidly respond to market changes and business needs. ● No programming needed, at all !!! End-to-end ● Support multiple files format and different database sources. ● Link analysis, data integration, predictive analytics, classification and scoring, all you need in one user interface. ● Customized dashboards to answer the needs of many business analysts and decision makers. ● Automate and schedule any system task, accordingly to business needs. ● Create and monitor real time alert for fraud, process deviation and corruption. Fast ROI ● Easy to install and integrate with existing databases and legacy systems. ● No programming needed requires less resources, less people. ● Easy data integration reduces the need of developing in-house systems to solve business problems. More secure, controlled and optimized systems. ● Easy to use, friendly user interface. ● We deliver the answer to business problems on-time and on-budget !!!
  • 14. Wiseminer Informática LTDA Copyright Backup Maybe too tech! *system screenshots in portuguese*
  • 15. Wiseminer Informática LTDA Copyright Data load and integration System screenshot
  • 16. Wiseminer Informática LTDA Copyright Data Exploration and Enrichment System screenshot
  • 17. Wiseminer Informática LTDA Copyright Data Transformation and Enrichment Example of an e-commerce analysis Data Model - Data Entity User Shopping Driver License ID Product Address Zip Phone Number IP Address Credit Card Number Users Shopping transaction External Data
  • 18. Wiseminer Informática LTDA Copyright Data Entity - Explore N possibilities Example of an e-commerce analysis Data Entity Related Data Fields ● Insights ● Statistics ● Aggregations User Shopping Driver License ID Product Address Zip Phone Number IP Address Credit Card Number How many users used the same IP address? How many users informed the same phone number as customer contact? What was the total value of a transaction? This same credit card number was used before to buy products with different delivery address?
  • 19. Wiseminer Informática LTDA Copyright Visualization and Dashboards Customized to answer business needs
  • 20. Wiseminer Informática LTDA Copyright Classification and scoring based on business rules and predictive model Scoring Business rules Multiple business rules defined by business analysts that, when grouped together, will create the final scoring May represent: Risk Compliance Quality Classification Etc… How it works: Predictive model Based on neural networks and decision tree algorithms trained using the historical data stored for regression analysis
  • 21. Wiseminer Informática LTDA Copyright Creating the historical data repository “Data Images” Data Data' Data'' Data''' Data'''' Image 1 Image 2 Image 3 Image 4 PresentPast Very useful to analyse customer behaviour, credit concession, fraud and corruption behaviour, prevent and detect non- compliance operations, and compare other historical data with present information.
  • 22. Wiseminer Informática LTDA Copyright Task automation and scheduling
  • 23. Wiseminer Informática LTDA Copyright Manage, event log and problem determination
  • 24. Wiseminer Informática LTDA Copyright System architecture WISEMINER Service ModeloModeloModel Data Entities Data Images Connections Tasks Jobs Task Manager Analytics Engine Database Apache Tomcat Wiseminer Web Java Web Start Wiseminer Studio ● Exploration ● Management ● Dashboards ● Analyst Interface ● Data Load ● Data Modeling ● Explore Data and Entities relationships ● Data Analyst or Statistical System Files
  • 25. Wiseminer Informática LTDA Copyright Supported Platforms IBM z/Linux IBM IFL (Integrated Facility for Linux) SuSE Linux Enterprise Server 11 Java 7 PostgreSQL 8.4 Intel or AMD microprocessor Windows Server 2003 / 2008 / Linux Java 7 SQL Server / PostgreSQL / Oracle Database IBM Power 7 / 7+ / 8 Red Hat Enterprise Linux 6 Java 7 PostgreSQL 9.2 Supported Platforms - WISEMINER v4 Clouded or Hosted Services
  • 26. Wiseminer Informática LTDA Copyright Thank you For more information about Wiseminer please contact us: info@wiseminer.com +55 21 2711 4359 Follow us at: