Good first impressions aren't always easy, but these tips are. Improve your presentation story with one important step.

1. ©Jo McRell 2011
Tips for Setting Up a
Good Delivery

2. ©Jo McRell 2011
First impressions are important.
What do you want your audience to
see first?

3. ©Jo McRell 2011
Imagine You’re My Potential Customer
…and this is my outline
• Company Z’s Advanced Technology
Solutions
• Company Z’s Technology Tools
• Trends Driving Convergence Technology
• Convergence Technology Challenges
• Trends Diving Convergence Technology
• Technology Challenges: Broad Range of
Requirements
• Our Focus on Technology: Improve
Productivity
• Product X: The Industry Standard
• Product X: Keeping Pace with
Technology Challenges
• Product X: New Feature
• Product X: New Feature
Based on a real company’s real customer presentation.
• Leader in Technology with
Broadest Partner Support
• Customer Success is Our Goal
• Product Y: Widely Adopted
• Product Y: Advanced Solution
• Product Y: New Feature
• Product Y: Update
• Product Y: Another Technology
Feature
• Product Y: Ultra Version
• Customer Success is Our Goal
• Summary

4. ©Jo McRell 2011
• Company Z’s Advanced Technology
Solutions
• Company Z’s Technology Tools
• Trends Driving Convergence Technology
• Convergence Technology Challenges
• Trends Diving Convergence Technology
• Technology Challenges: Broad Range of
Requirements
• Our Focus on Technology: Improve
Productivity
• Product X: The Industry Standard
• Product X: Keeping Pace with
Technology Challenges
• Product X: New Feature
• Product X: New Feature
• Leader in Technology with
Broadest Partner Support
• Customer Success is Our Goal
• Product Y: Widely Adopted
• Product Y: Advanced Solution
• Product Y: New Feature
• Product Y: Update
• Product Y: Another Technology
Feature
• Product Y: Ultra Version
• Customer Success is Our Goal
• Summary
Imagine You’re My Potential Customer
…and this is my outline
Based on a real company’s real customer presentation.
Sound
interesting?
Would you
buy this?

5. ©Jo McRell 2011
Good Outlines = Good 1st Impressions

6. ©Jo McRell 2011
Bad Outlines = Well…
oser

7. ©Jo McRell 2011
How Do You Make a Good Outline?
• Your slide titles should act as your outline
• Slide titles should be:
– Easy to understand
– Meaningful  on their own and as part of
the whole

8. ©Jo McRell 2011
How to Use Outline View in PowerPoint
• Check your slides titles
in outline view:
– Are your titles clear?
– Are your titles meaningful?
– Do they tell a story when
read together?
Click on “Outline”
Scan titles in bold

9. ©Jo McRell 2011
A Better First Impression?
…check out my new outline
• Are Convergence Technologies the Way of the Future?
• Trends Point to Smart Devices Winning All
• Where Will You (the Customer) Invest?
• Company Z Best Positioned to Support Convergence
Technologies
• How Can We Offer Higher Productivity at Lower Cost?
• New Features Enable Faster Time-to-Market
• Proven with Customer Successes
• The Average Time-to-Market and Cost without Company Z
• Helping You Design the Smart Devices of Tomorrow

10. ©Jo McRell 2011
A Better First Impression?
…check out my new outline
• Are Convergence Technologies the Way of the Future?
• Trends Point to Smart Devices Winning All
• Where Will You (the Customer) Invest?
• Company Z Best Positioned to Support Convergence
Technologies
• How Can We Offer Higher Productivity at Lower Cost?
• New Features Enable Faster Time-to-Market
• Proven with Customer Successes
• The Average Time-to-Market and Cost without Company Z
• Helping You Design the Smart Devices of Tomorrow
Much of the same
material;
different titles

11. ©Jo McRell 2011
Wow.
A little goes a long way.
Use responsibly. Making a good first impression could cause
higher expectations for your next presentation or product delivery.