Videos are an effective medium for emotional appeals by showing enthusiasm, visual demonstrations, extending communications remotely, and generating quick interest in topics. Most online videos should be short, around 3 minutes, to keep viewers engaged as the average view time is only 3 minutes. When creating a short video, it should concisely cover what the topic is, why it's important, who cares and benefits, and include a clear call-to-action for viewers in under 3 minutes.

1. Lights, Camera, Action! When to Use Video

2. Video Is Everywhere

3. Video Is Increasingly Popular Anyone can create a video Some interesting stats: ~85% of the total U.S. Internet audience views online video every month The average online video viewer watched 12.2 hours of video ~30 million videos are watched each month 39% of all videos were on Google Sites Source: comScore 2009

4. BUT when are videos truly effective?

5. Videos Are Best for… Emotional appeal e.g., stronger customer testimonials when viewers can see enthusiasm in their face Visual topics e.g., demonstrations Remote communications Extend a current communication (e.g, convention speech) by posting a video recording Quick grabs Generating interest in a topic; heighten awareness

6. Most Videos Should Be Short The average view time for videos on the internet is 3 minutes

7. What can you say / show in only 3 minutes?

8. 3-in33 Points in under 3 Minutes What is it? Why is it important? Who cares? Who/What benefits? What is the call-to-action? Look for more information Tell others Attend an event Buy this product

9. And…

10. Lights, Camera, Action!