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FIRST IMPRESSIONS 
Communicating your brand in a flash 
by René Shimada Siegel 
SLIDESHARE BY ARIANNA CHOPELAS
First impressions aren’t 
determined by what you 
say—but HOW you say it. 
What people see and 
how you make them feel 
can mean more than the 
words you say.
Think about what 
someone SEES 
when they look you 
for the first time.
Are YOU smiling with eye contact? Standing up 
straight? Wearing a colorful shirt that plays up your 
natural features? Keeping it classy?
Next, think about how you make people FEEL.
Pay ATTENTION to your tone of voice, breathing, 
pauses, energy level. And especially your physical 
proximity—no one likes a creeper!
Remember: what 
someone HEARS 
isn’t always the 
same as what you 
think you said. 
Think about your 
words.
Last, AVOID using 
jargon and let your 
passion and 
confidence shine.
When you meet someone for the first 
time, you don’t need to do a formal 
ELEVATOR pitch. Here’s some stuff to 
keep in mind: 
1. Pause. Ask, “who are you speaking with?” 
2. Be yourself 
3. Be brief 
4. Be different 
5. Be curious
An elevator pitch should sum up what you do and 
who you are. And if you want to really CONNECT 
with people, make it about them or about you.
OPTION ONE: Make it about them 
(external) 
“Do you know anyone who struggles with 
(productivity, cancer, etc.)? Me too, that’s why I 
do _______.” Explain their problem/solution in 
plain English.
OPTION TWO: Make it about you 
(internal) 
Try this on for size: “Ever since ___, I’ve been 
crazy about ____. I’m totally fanatical about __ 
because ____.” Elaborate with your story, and 
then follow with your ask.
You can be an epic 
communicator. SHARE 
your message clearly, 
concisely and with 
great passion. Always 
tell your story and 
embrace what makes 
you different!
So, there you have it— 
how to make a great 
FIRST impression. 
Keep these things in 
mind when you’re 
meeting new contacts, 
prospects and friends.
Epic COMMUNICATOR? That’s you.

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Three Ways to Make a Great First Impression

  • 1. FIRST IMPRESSIONS Communicating your brand in a flash by René Shimada Siegel SLIDESHARE BY ARIANNA CHOPELAS
  • 2. First impressions aren’t determined by what you say—but HOW you say it. What people see and how you make them feel can mean more than the words you say.
  • 3. Think about what someone SEES when they look you for the first time.
  • 4. Are YOU smiling with eye contact? Standing up straight? Wearing a colorful shirt that plays up your natural features? Keeping it classy?
  • 5. Next, think about how you make people FEEL.
  • 6. Pay ATTENTION to your tone of voice, breathing, pauses, energy level. And especially your physical proximity—no one likes a creeper!
  • 7. Remember: what someone HEARS isn’t always the same as what you think you said. Think about your words.
  • 8. Last, AVOID using jargon and let your passion and confidence shine.
  • 9. When you meet someone for the first time, you don’t need to do a formal ELEVATOR pitch. Here’s some stuff to keep in mind: 1. Pause. Ask, “who are you speaking with?” 2. Be yourself 3. Be brief 4. Be different 5. Be curious
  • 10. An elevator pitch should sum up what you do and who you are. And if you want to really CONNECT with people, make it about them or about you.
  • 11. OPTION ONE: Make it about them (external) “Do you know anyone who struggles with (productivity, cancer, etc.)? Me too, that’s why I do _______.” Explain their problem/solution in plain English.
  • 12. OPTION TWO: Make it about you (internal) Try this on for size: “Ever since ___, I’ve been crazy about ____. I’m totally fanatical about __ because ____.” Elaborate with your story, and then follow with your ask.
  • 13. You can be an epic communicator. SHARE your message clearly, concisely and with great passion. Always tell your story and embrace what makes you different!
  • 14. So, there you have it— how to make a great FIRST impression. Keep these things in mind when you’re meeting new contacts, prospects and friends.