Evolving Role of Product Manager

•

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This presentation talks about the shift in the product manager role based on several key outside trends: agile software development techniques, cloud / saas, and user experience/design.

Technology

Evolving Role of Product Management
Todd Olson
CEO Pendo

A little about me...
CEO/Co-founder, Pendo
VP Product, Rally Software
President, 6th Sense Analytics
Chief Scientist, Borland Software
….
@tolson

What is Pendo?
3
ANALYTICS
Capture ALL user behavior
in your application
FEEDBACK
Survey users in-app for
incredibly relevant input
GUIDANCE
Deliver contextual help to
simplify the user experience
A New Path to Product Success
www.pendo.io

Product Manager is Being Affected by External
Forces
Product Management
Agile
UX / Design
Cloud / SaaS

When do you have time to
speak with customers?
Business things?

Across all sized projects, agile projects are 350%
more likely to be successful.
At the huge end, agile projects are 600% more
likely to be be successful.
2015 Chaos Report by Standish Group

Getting feedback from customers
● Long
● Slow
● Expensive

SaaS vs. Perpetual
Source: CloudStrategies

So What?
● Lower cost of entry means lower switching costs
● Retention really matters
○ Losing a customer after a year is unprofitable
● Large releases don’t matter
● Features are released more frequently
● User education becomes a challenge

5 seconds
The average attention span
30-40x / hr
Average # of times an
office works checks email

We launched the Future of Design in Start-Ups survey last year to set a baseline for how design operates in the tech ecosystem and also to begin to track what value is created by design in fast growing companies. This year, we asked some of the same questions from 2016 to create a trailing data set. We also wanted to dig into the nitty gritty of design teams (structures, salaries, etc.) and squint at where design might be going within start-ups in the future (new skills, new mediums, etc.). We heard responses from over 350+ companies and this is a summary of what was shared. A sincere thank you to all those that responded!

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Evolving Role of Product Manager

1. Evolving Role of Product Management Todd Olson CEO Pendo

2. A little about me... CEO/Co-founder, Pendo VP Product, Rally Software President, 6th Sense Analytics Chief Scientist, Borland Software …. @tolson

3. What is Pendo? 3 ANALYTICS Capture ALL user behavior in your application FEEDBACK Survey users in-app for incredibly relevant input GUIDANCE Deliver contextual help to simplify the user experience A New Path to Product Success www.pendo.io

6. Product Manager is Being Affected by External Forces Product Management Agile UX / Design Cloud / SaaS

9. Agile

10. Roman Pichler

11.

12. When do you have time to speak with customers? Business things?

13.

14. Across all sized projects, agile projects are 350% more likely to be successful. At the huge end, agile projects are 600% more likely to be be successful. 2015 Chaos Report by Standish Group

15. Are we building the right things?

16. Cloud / SaaS

17. Getting feedback from customers ● Long ● Slow ● Expensive

18.

19. Less need for guessing!

20. SaaS vs. Perpetual Source: CloudStrategies

21. So What? ● Lower cost of entry means lower switching costs ● Retention really matters ○ Losing a customer after a year is unprofitable ● Large releases don’t matter ● Features are released more frequently ● User education becomes a challenge

22. UX / Design

23.

24. Fast Company

25. 5 seconds The average attention span 30-40x / hr Average # of times an office works checks email

26. So...

27.

28. What can you do?

29. Great time to be a Product Manager

30. Questions?