The Make in India campaign was launched in 2014 to encourage international companies to manufacture their products in India. Its objectives are to boost economic growth, increase job opportunities, and reduce imports. Key sectors targeted include automobiles, aviation, chemicals, IT, pharmaceuticals, textiles, ports, and leather. The campaign has attracted investments from companies like Foxconn and Schneider Electric. While Make in India has increased FDI, challenges remain around infrastructure, bureaucratic hurdles, and high production costs. The government aims to address these issues through policy reforms to fully realize the campaign's vision of making India a global manufacturing hub.

1. MAKEININDIA
Submittedby:-
Rajatgarg
17101001

2. ON 25TH SEPTEMBER 2
 Make in India is an international marketing
campaigning slogan coined by the Prime Minister
of India, on September 25, 2014 to attract
businesses from around the world to invest and
domestic manufacture in India.

3. OBJECTIVE 3
Technological
investment
Job Creation
Foreign direct
investment
To cut the
imports
To boost up our
exports
Economic
Development

4. 28%
16%
56%
Contribution by the Sectors to Economy
Agriculture
Manufacturing
Service

5. WHAT HAS BEEN THE JOURNEY FOR MAKE IN
INDIA? 5
 September 2014
The Department of Industrial Policies and Promotion (DIPP)
simplify some of the existing rules.
 January 2015
Spice Group announced an investment of US$ 75.16 million to
set up a manufacturing unit for budget smartphones in Uttar
Pradesh.
 August 2015
Taiwan’s foxconn, the world’s largest contract electronics
manufacturer and a key supplier to APPLE Inc., signed a pact
with Maharashtra to invest US$ 5 billion over 5 years.

6. 6
 May 2016
India’s Gross Domestic Product (GDP) growth
rate for quarter January-March stood at 7.9 per
cent as against 7.3% in October – December,
thereby making it the fastest growing major
economy in the world.
 October 2016
Schneider Electric is preparing to make India its
export hub on the back of government’s policies
such as Make in India, Digital India and Smart City
Mission. Further plans to invest around US$ 110
million in the coming five years

7. VISION 7
 Make in India has now become a calling
card for investors to come and invest in the
Indian growth story. To further the Indian
manufacturing capabilities, the government is
focusing on the development of sectors that
are going to be the key focus in the coming
years. By introduction of new reforms in
policies along with a positive economic
atmosphere, it has created a fertile ground
for businesses to thrive in India.

8. Foreign Direct Investment in India increase by 2877
USD Million in September of 2015. Foreign Direct
Investment in India averaged 1094.45 USD Million from
1995 until 2015, reaching an all time high of 5670 USD
Million in February of 2008 and a record low of 60 USD
Million in February of 2014. Foreign Direct Investment
in India is reported by the Reserve Bank of India.
8

9. STATS 9

10. RECENT MEASURES : 10
• 100% FDI is now allowed
in coffee, rubber,
cardamom, palm oil & olive
oil plantations.
• 100% FDI allowed in
medical device.
• Construction, operation
and maintenance of
specified activities of
Railway sector opened to
100% foreign direct
investment under
automatic route.
• 100% FDI allowed in White
Label ATM Operations.

12. WHERE ARE WE? 12
 India has been recording sustained trade deficits
since 1980 mainly due to the high growth of
imports, particularly of crude oil, gold and silver.

13. IMPORTS
13
 India is heavily dependent on crude oil imports, with
petroleum crude accounting for about 34 percent of
the total imports.
 The country also imports: gold and silver (12
percent of the total imports), machinery (10 percent),
electronic goods (7 percent) and pearls, precious and
semi-precious stones (5 percent).
 India’s main import partners are China (10.7 percent
of the total shipments), United Arab Emirates (8
percent), Saudi Arabia (7 percent), Switzerland (7
percent) and the United States (5 percent).

14. ON INDEPENDENCE DAY 14
 Invited global companies
to pick India to locate
factories, promising to
replace red tape with red-
carpet welcomes.
 We have jumped twelve
ranks in the latest global
ranking by world bank
on ease of doing
business.

15. ZERO DEFECT, ZERO EFFECT 15
 Our manufacturing
should have zero defect
so that our products
should not be rejected in
the global market.
Besides, we should also
keep in mind that
manufacturing should not
have any negative impact
on our environment

16. DO NOT WAIT, DO NOT
RELAX, THERE IS IMMENSE
OPPORTUNITY IN INDIA

17. THE HIGHLIGHTS AND PURPOSE OF
MAKE IN INDIA ARE- 17

18. 18
The campaign, 'Make in India' is aimed at making
India a manufacturing hub and economic
transformation in India while eliminating the
unnecessary laws and regulations, making
bureaucratic processes easier and shorter, and make
government more transparent, responsive and
accountable.

19.  19
The government emphasized upon the framework
which include the time-bound project clearances
through a single online portal which will be
further aided by the eight-members team
dedicated to answering investor queries within 48
hours and addressing key issues including labor
laws, skill development and infrastructure.

20. FOLLOWING SECTORS HAVE BEEN
INCLUDED BY THE GOVERNMENT IN THIS
CAMPAIGN. 20

21. 21

22. SWOT ANALYSIS 22

23. STRENGTHS 23
 Young population
(50% of the population age between 25-55yrs)
 Cheap labour
 Potential market
 Democratic country
 Strong financial institutions

24. WEAKNESS 24
 Lack of water and power resources
 Technology dependence on others
 Lack of skill development and training
institutes
 Unable to invest in R&D

25. OPPORTUNITY 25
 Investment for R&D and innovation
 Create employment
 Fuelling economic growth
 Bring foreign investment

26. THREATS 26
 China’s dominance
 Corruption perception
(India ranks 94th in world in terms of corruption
perception)
 Environmental issues

27. 5 THINGS ‘MAKE IN INDIA’ WILL DO 27
 #1 Guide Foreign Investors
 #2 Assistance to Foreign Investors
 #3 Prompt Response
 #4 Provide Relevant Information
 #5 Proactive Approach

28. MAJOR CHALLENGES 28
 Where is the money?
(as India's bad loans total 4,43,000 crores,
most of it from corporate sectors)
 Robots blocks the way
(in a decades or two you’ll find that robots and
artificial intelligence can do almost every job
that human beings do)

29.  Don’t forget the unions
29
(due to labour laws and organised unions such as strikes
and protests hinders the manufacturing process)
 India’s chronic infrastructure and logistics deficit with
inefficient transport networks makes it tough for
manufacturing companies to achieve just-in-time
production
 Currently, it takes 12 procedures and 27 days to start
business, 35 procedures and 168 days to get construction
permits and 1420 days to enforce contracts in India.

30. KENICHI AYUKAWA 30
 "Costs of production in India increase because of
various government policies, procedures,
regulations and the way some of the laws are
implemented," said Kenichi Ayukawa, Managing
Director and CEO, Maruti Suzuki India Ltd, at
the 'Make in India' campaign.

31. AMBANI 31
 Ambani said in order to
succeed in this campaign,
it was important to
be open to capital and
expertise from all over the
globe, and implementation
of GST will make India
one market and strengthen
overall Make in India
programme.

32. GST 32
On 1st july,2017 Introduction of GST also make
Indian products competitive in the domestic
and international markets. It will give a major
boost to the 'Make in India' initiative by making
goods and services produced in India
competitive in the national as well as
international market.

33. ‘INTERESTING FINDINGS 33
 Coinciding with Prime Minister Narendra Modi’s
‘Make in India’ pitch, the Chinese government
has launched a ‘Made in China’ campaign with a
host of tax concessions in an effort to retain its
manufacturing prowess.
 China will encourage high-tech imports, research
and development (R&D) to upgrade ‘Made in
China’, a decision by the Chinese central
government said.

34. 34
 UK on Jan 2015 launched its campaign
“Great Collaborations” to build connections
with Indian industries.
 There is a close correlation between Make
In India and FDI.

35. CONCLUSION 35
 Via made in India initiative India can draw an
era of development.
 It can stable the Indian economy and make
self reliant-economy.
 It have major impact on manufacturing
sector, so it can create more and more job
opportunities.
 To stop youngsters running abroad
 It will increase foreign exchange reserves.

36. REFERENCES 36
 http://commerce.nic.in/MOC/index.asp
 http://www.tradingeconomics.com/india/exports
 http://www.indiatechonline.com/it-happened-in-
india.php?id=1705
 http://indianexpress.com/article/business/econo
my/made-in-china-campaign-launched-with-
make-in-india
 http://www.makeinindia.com/
 http://www.makeinindia.com/sectors/

37. THANK YOU !!!