The 'Make in India' initiative, launched by Prime Minister Narendra Modi on September 25, 2014, aims to attract global businesses to invest and manufacture in India to enhance job creation and economic growth. It addresses India's trade deficits and reliance on imports by promoting manufacturing, improving the ease of doing business, and fostering innovation and infrastructure development. The campaign faces challenges including bureaucratic hurdles, infrastructure deficits, and competition from similar initiatives like China's 'Made in China' campaign.

1. Prepared By:-
Shubhank Shukla

2. • International marketing
campaigning
• Coined By Prime Minister of
India, Narendra Modi
• It was formally launched on
September 25, 2014
Make In India

4. ON 25TH SEPTEMBER
• Make in India is an international marketing
campaigning slogan coined by the Prime
Minister of India, on September 25, 2014 to
attract businesses from around the world to
invest and manufacture in India.

5. Job Creation and Economic
Development and to give the Indian
economy global recognition

6. INDIA
• India is one of the world's fastest-growing
economies.
• The tenth-largest in the world by nominal
GDP and the third-largest by purchasing power
parity (PPP).

7. Where Are We?
• India has been recording sustained trade
deficits since 1980 mainly due to the high
growth of imports, particularly of crude oil,
gold and silver.

8. IMPORTS
• India is heavily dependent on crude oil imports, with
petroleum crude accounting for about 34 percent of the
total imports.
• The country also imports: gold and silver (12 percent
of the total imports), machinery (10 percent), electronic
goods (7 percent) and pearls, precious and semi-
precious stones (5 percent).
• India’s main import partners are China (10.7 percent of
the total shipments), United Arab Emirates (8 percent),
Saudi Arabia (7 percent), Switzerland (7 percent) and
the United States (5 percent).

9. IMPORTS & EXPORTS
A. EXPORTS (Receipts)
Exports during October, 2014 were valued at US $
12146 Million (Rs. 74505.99 Crore).
B. IMPORTS (Payments)
Imports during October, 2014 were valued at US $
5942 Million (Rs. 36449.42 Crore).
C. TRADE BALANCE
The trade balance in Services (i.e. net exports of
Services) for October, 2014 was estimated at US
$6204 Million.

10. ON INDEPENDENCE DAY
• Invited global companies to pick India to
locate factories, promising to replace red tape
with red-carpet welcomes.
• To make India break into the top 50 in the
World Bank’s ease of business index ranking
from the current 134th position.

11. Zero defect,
zero effect
• "Our manufacturing should have zero defect so
that our products should not be rejected in the
global market. Besides, we should also keep in
mind that manufacturing should not have any
negative impact on our environment."

12. Major objective
• The major objective behind this initiative is to
focus upon the heavy industries and public
enterprises while generating employment in India.
• To facilitate
– Investment
– Foster innovation
– Enhance skills development
– Protect intellectual property
– To built best-in-class manufacturing infrastructure

13. The highlights and purpose of
Come, Make in India are-

14. • The campaign, 'Make in India' is aimed at
making India a manufacturing hub and
economic transformation in India while
eliminating the unnecessary laws and
regulations, making bureaucratic processes
easier and shorter, and make government more
transparent, responsive and accountable.

15. • The government emphasized upon the
framework which include the time-bound
project clearances through a single online
portal which will be further aided by the eight-
members team dedicated to answering investor
queries within 48 hours and addressing key
issues including labor laws, skill development
and infrastructure.

16. Drivers of the Project
Sales, DIPP -
49%, 49, 50%
Sales, JBIC -
26%, 26, 26%
Sales,
HUDCO-
19 %, 19,
19%
Sales, IIFCL-
4.1%, 4.1, 4%
Sales, LIC -1 %,
1, 1%
Delhi-Mumbai Industrial Corridor Development
Corporation
DIPP -49%
JBIC - 26%
HUDCO-19 %
IIFCL- 4.1%
LIC -1 %

17.  Bengaluru-Mumbai Economic Corridor (BMEC)
 Amritsar – Kolkata Industrial Development Corridor (AKIC)
 Chennai-Bengaluru Industrial Corridor (CBIC)
 Chennai Vizag Industrial Corridor as the first phase of the
project (CVIC)
• as a East Coast Economic Corridor (ECEC)
Other four corridors

18. Corridor’s Pentagon

19. Following sectors have been
included by the Government in
this campaign.

21. 5 things ‘Make In India’ will do
• #1 Guide Foreign Investors
• #2 Assistance to Foreign Investors
• #3 Prompt Response
• #4 Provide Relevant Information
• #5 Proactive Approach

22. List of challenges
• India’s chronic infrastructure and logistics deficit
with inefficient transport networks makes it
tough for manufacturing companies to achieve
just-in-time production.
• A large chunk of manufacturers in India even believe
that globalization is a myth for them and they
consider global opportunities as threat for their
domestic business

23. • For example,
– increasing raw material cost,
– ever growing prices of industrial land,
– non-availability of labour and
• Currently, it takes 12 procedures and 27 days
to start business, 35 procedures and 168 days
to get construction permits and 1420 days to
enforce contracts in India.

24. Land Acquisition in India
• Land Acquisition in India refers to the process
of land acquisition by the central or state
government of India for various infrastructure
and economic growth initiatives.
• Several controversies have arisen with claims
that land owners have not been adequately
compensated.

25. Tata Motors
• When companies such as Tata Motors choose
where to locate a new factory, they consider a
range of factors.
• But India fares badly on most of the counts.
For instance, contract enforcement takes
1,420 days and going through the 12
procedures for starting business typically takes
27 days.

26. Decade of manufacturing in
India
• This is not the first time India is focusing on its
manufacturing sector.
• In 2006, the UPA government put out a
national strategy for manufacturing. It even
dubbed 2006-15 as the “decade of
manufacturing in India.”

27. Electronic manufacturing still
remains a pipe dream
•India has huge potential, but not much has been
achieved so far.
•Nokia has just closed its manufacturing operation.

28. Kenichi Ayukawa
• "Costs of production in India increase because
of various government policies, procedures,
regulations and the way some of the laws are
implemented," said Kenichi Ayukawa,
Managing Director and CEO, Maruti Suzuki
India Ltd, at the 'Make in India' campaign.

29. Ambani
• Ambani said in order to succeed in this
campaign, it was important to be open to
capital and expertise from all over the globe,
and implementation of GST will make India
one market and strengthen overall Make in
India programme.

30. GST
• The Goods and Services
Tax (GST) is a Value
Added Tax (VAT) to be
implemented in India, the
decision on which is
pending.
• It will replace all indirect
taxes levied on goods and
services by the
Indian Central and State
governments.
• Indirect tax:
customs duty,
central excise duty,
service tax,
sales tax,
value added tax (VAT),
securities transaction tax

31. ‘Made in China’ campaign
launched with ‘Make in India’
• Coinciding with Prime Minister Narendra
Modi’s ‘Make in India’ pitch, the Chinese
government has launched a ‘Made in China’
campaign with a host of tax concessions in an
effort to retain its manufacturing prowess.
• China will encourage high-tech imports,
research and development (R&D) to upgrade
‘Made in China’, a decision by the Chinese
central government said.