After Adoption is a voluntary adoption agency that wanted to develop their communications using a creative agency. They hoped to bootstrap growth through an initial campaign and develop internal staff and culture. The agency was meant to run parallel to existing structures and commissioned agencies. The long term goals were to develop a mixed economy model and wider expectations from any response to the initial campaign. The agency and After Adoption aimed to evaluate impact, assets, and data to determine next steps in developing the relationship over time.

1. make adoptions last
what we learned using a creative agency
Iain Moore
After Adoption

2. After Adoption
• Voluntary Adoption Agency
• National coverage
• Only VAA to come from an adoption support
background

3. mixed comms team

4. resources
perspective
innovatio
n
cost
why use an agency?

5. what's the long term goal?
• bootstrap growth
• one-off campaign
• develop mixed economy model
• develop internal staff / culture

6. where does the agency fit?
• parallel structures
• existing staff / commissioned agencies
• response to campaign
• wider expectations

7. impact
• what’s the short term expectation?
• is there a financial return?
• are you measuring the same things?

8. are you ready yet?
• management
• case studies
• data
• information / messaging

9. what next?
• don’t lose the assets
• use the assets
• evaluate
• develop

10. Visit the CharityComms website to view
slides from past events, see what
events we have coming up and to
check out what else we do.
www.charitycomms.org.uk

11. North West Regional Group
14 January 2015
Manchester
#ccnorthwest
North West Regional Group
Working with
agencies