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Employee collaboration
in a digital universe
The rise of the Enterprise Social Network
Ralph J. Davila, APR
What’s an Enterprise Social Network?
An Enterprise Social Network, also known as an ESN or
internal social collaboration p...
Does my company need an ESN?
A 2015 study byAltimeter Group entitled, "Employee Engagement:
Strengthening Employee Relatio...
Can’t I just launch one and
let it organically grow?
Remember the old adage, failing to plan is planning to fail? Accordin...
Five steps to successfully launch your ESN
1. Gain leadership buy-in
2. Run a pilot/test group
3. Craft a solid strategic ...
Gain leadership buy-in
Support from the C-Suite, senior leaders is critical.
Ask yourself the following questions and answ...
Run a pilot/test group
You’ll need data and insights to see if your ESN is
realistic, practical and attainable. A few step...
Craft a solid strategic plan
Ask yourself these questions when developing
your actionable, timely, realistic and
attainabl...
Work with internal communications
Coming together inter-departmentally will help drive
your message and awareness.Take int...
Launch your ESN!
The following are five elements for making sure your ESN deployment
goes smoothly:
• Impart knowledge: Ma...
Don’t forget… it’s all about
a strong “Community”
I find this quote and mindset from this top-tier group focused on ESNs a...
Let’s Connect…
Follow me on my social channels at:
• LinkedIn
• Twitter (@rjdavila)
• Instagram
• Pinterest
• Google+
• Bl...
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Employee collaboration in a digital universe: The rise of the Enterprise Social Network

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The rise of Enterprise Social Networks (ESNs), such as Yammer, Jive, Tibbr and others, have become the hot trend in mid- to large-size organizations seeking better ways to connect employees in real-time, particularly via mobile devices.

A major factor in the need and growth of ESNs at organizations spawns from vast shifts in the way employees now work. With increases in the remote workforce population, from flexible working environments to geographically disparate teams, ESNs help bridge those communications gaps.

This deck is a compilation of a five-part blog series on how to successfully deploy an ESN at your organization.

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Employee collaboration in a digital universe: The rise of the Enterprise Social Network

  1. 1. Employee collaboration in a digital universe The rise of the Enterprise Social Network Ralph J. Davila, APR
  2. 2. What’s an Enterprise Social Network? An Enterprise Social Network, also known as an ESN or internal social collaboration platform, is a social-media based tool designed to connect people in real-time and through multiple devices – typically at mid- to larger-sized corporations or organizations – to better streamline business operations, generate connectivity and share knowledge.
  3. 3. Does my company need an ESN? A 2015 study byAltimeter Group entitled, "Employee Engagement: Strengthening Employee Relationships in the Digital Era" authored by Charlene Li, revealed, “There remains significant untapped opportunity to use digital tools to enhance employee engagement...only 41% of organizations believe they have a holistic and strategic approach to employee engagement and advocacy.”
  4. 4. Can’t I just launch one and let it organically grow? Remember the old adage, failing to plan is planning to fail? Accordingto a June 2015 article inCIO magazine, “...decision makers face plenty of challenges in their pursuit of social enterprise collaboration. Businesses must understand what they’re trying to achieve before they set off on the journey, and be committed to making cultural changes to the way they work. But the message is clear – collaboration tools are likely to take over your enterprise whether you like it or not, and it’s better to be the leader rather than the follower.”
  5. 5. Five steps to successfully launch your ESN 1. Gain leadership buy-in 2. Run a pilot/test group 3. Craft a solid strategic plan 4. Work with internal communications 5. Launch your ESN
  6. 6. Gain leadership buy-in Support from the C-Suite, senior leaders is critical. Ask yourself the following questions and answer them with your leadership hat on… • Why does my organization need an ESN? Provide statistics and data points to reinforce your business case. • Where is the ROI in the proposed ESN? Develop value propositions related to the business. • How will I successfully plan, deploy and grow the ESN? Outline a plan-of-action and timeline with key milestones that are realistic and attainable. • How will I overcome the fears and objections from leadership? Show value through case studies, answers to barriers to adoption and hold live previews of tool.
  7. 7. Run a pilot/test group You’ll need data and insights to see if your ESN is realistic, practical and attainable. A few steps to follow when testing your network include: • Hold over a 6-8 week period for best results. • Determine what cross-section of employees with take part. • Identify a Community Manager for the network and for pilot groups. • Analyze and make comparisons on network data, such as: • # of groups created • % of total and group engagement (leaderboards) • # of private message versus public posts • % of leadership posts and involvement (private or public groups) • Geographic locations with highest usage and lowest areas (make informed assumptions)
  8. 8. Craft a solid strategic plan Ask yourself these questions when developing your actionable, timely, realistic and attainable plan-of-action. • Is your overall objective tied to the business needs? • Do you have adequate data from the test group to substantiate your plans and desired actions? • What resources will you need to effectively deploy and grow your ESN? • Is there a centralized community manager/s for the network? • What is the plan to reach leadership throughout all levels of the organization to train and mentor them? • Did you create alliances with internal communications, marketing to strongly communicate your message? • Do you have a system in place to quickly communicate and update leadership?
  9. 9. Work with internal communications Coming together inter-departmentally will help drive your message and awareness.Take into consideration these tips to create internal partnerships: • Identify the value propositions of your ESN • Prepare your 'top 3' key message points to be used in developing your employee communication • Determine the mediums available that will best target the employee population, • Craft draft messaging for each medium you choose and work your senior management and inter-departmentally to hone the messaging to best fit the audience • Remember, you're still working with internal comms this whole time!They are critical in supporting you through many facets, including: ensuring brand compliance, tone and voice; and driving best practices • Distribute the message to your target audiences within the organization, track performance, modify message, mediums, etc.
  10. 10. Launch your ESN! The following are five elements for making sure your ESN deployment goes smoothly: • Impart knowledge: Make sure employees have access to the information needed to best use the ESN • Drive purpose: When there's no purpose, there's no action or engagement... just confusion and a decrease in engagement. Make sure your employees are aware and understand what the ESN's value is and what’s in it for them. • Share experiences: Become part of the conversation. Live the experience with your fellow employees. Be more than a viewer! • Hold an event: A great way to build awareness and the value your ESN brings to them and the organization is to hold a formal launch event. • Define metrics: Determining what metrics you'll use will most certainly transform as the network changes, but like any campaign or project, make sure you set realistic, timely, measurable and attainable goals and follow that paradigm.
  11. 11. Don’t forget… it’s all about a strong “Community” I find this quote and mindset from this top-tier group focused on ESNs and employee collaboration extremely valuable. It’s from the Community Roundtable's "The Community Manager Handbook," "Part of what makes community behavior sustainable is that it is not imposed on the community members, but rather developed in cooperation them... a strong shared purpose is perhaps the most critical element of successful communities."
  12. 12. Let’s Connect… Follow me on my social channels at: • LinkedIn • Twitter (@rjdavila) • Instagram • Pinterest • Google+ • Blog (Ton of Bricks)
  • JacquiSkilbred1

    May. 17, 2016

The rise of Enterprise Social Networks (ESNs), such as Yammer, Jive, Tibbr and others, have become the hot trend in mid- to large-size organizations seeking better ways to connect employees in real-time, particularly via mobile devices. A major factor in the need and growth of ESNs at organizations spawns from vast shifts in the way employees now work. With increases in the remote workforce population, from flexible working environments to geographically disparate teams, ESNs help bridge those communications gaps. This deck is a compilation of a five-part blog series on how to successfully deploy an ESN at your organization.

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