information about different stores

2. What is direct selling?
Direct selling is the marketing and selling of
products directly to consumers away from a
fixed retail location

3. Few facts about direct
selling
Peddling is the oldest form of direct
selling
Modern direct selling :party plan, one-on-
one demonstrations, and other
personal contact arrangements as well
as internet sales

5. Internet Retailing

6. INTRODUCTION
• Internet retailing is the use of technology
such as computers and the internet to sell a
range of products and services online to the
world.
• Internet Retailing is a B2C (Business to
customer) business model that executes a
transaction between businessman and the
final consumer.
• Companies like Amazon and Dell created the
online retail industry by putting the entire
customer experience - from browsing
products to placing orders to paying for
purchases - on the Internet.

9. CATALOG MARKETING
Catalog marketing is a branch of
direct marketing.
Catalog marketing is based on, one-to-
one communication between the
marketer and the
prospect/customer.
Changing lifestyles were an
important factor in acceptance of
catalogs among consumers.

10. DIFFERENT TYPES OF CATALOGS
• Business-to-business
• Consumer catalog
• E-catalog
• Catalog showrooms

11. EXAMPLES
AVON : Cosmetics
IKEA : Furniture
SAKS FIFTH AVENUE : Clothing
ASIAN PAINTS : Variety of paints and Interior
Designs
TANISHQ : Jewellary
AMWAY : Household, Supplements and
Clothing

12. KIOSKS
A booth or table area in the middle of the
walkways going from store to store.
Sell sunglasses, makeup, cell phones, jewelry
and other items not related to the stores in the
mall.
Also referred to as MALL KIOSKS or RETAIL
MERCHANDISING UNIT(RMU).
Varying size and shape.
The first mall kiosk opened in Boston's Faneuil
Hall in 1976.[3]
Modern functionalities such as lighting,
wireless payments and secure storage, as well
as seamless aesthetics and often refered as
“IN-LINE RETAIL”

13. Evolution of kiosks :
As design space had become more sophisticated over time, the model of mall
income generation had been adapted to suit, with RMUs evolving to
accommodate this transition.
Common usage :
Most commonly, mall proprietors and operators of commercial real-estate
make RMUs available for short term lease to mall retailers.
This is the preferred method of generating mall income and
commercialisation, due to the often low price point of the retailers in
comparison to larger, unit-occupying retailers.

14. ADVANTAGES
Higher visibility.
Low overhead, small inventories.
Low or non-existent tax, utility, and
marketing fees.
Huge product margin.
Most kiosk and cart products average
300% mark-up or better.
Lower initial costs involved.
Smaller space required.
Hence,less product to fill.
Retailers also have the option of changing
products with the season or to match
trends.

15. DISADVANTAGES
Less secure than storefronts.
Hence, need to do a good job locking your
merchandise up at night.
Higher rents.
Higher prices.
Less space for customer interaction.
Useless if can’t attract customers.

19. WHAT IS DEPARTMENTAL STORE ?
A department store is a retail
establishment with a building open to
the public, offering a wide range of
consumer goods.
It typically allows shoppers to choose
between multiple merchandise lines,
at variable price points, in different
product categories known as
"departments".

20. DEPARTMENT STORES

21. EXAMPLES OF DEPARTMENT STORE