The document discusses plans for a new music magazine focused on the alternative genre. It will include a double page spread on the challenges facing newcomer alternative bands. The target audience is youth aged 13-25, especially university students, and young musicians. Inspiration is drawn from the magazine Spin, noting its black and white and color cover photos as well as stories about alternative music.

1. Print
(Music magazine)
• The front page, contents and double page spread
of a new music magazine

2. Reasons for me doing print:
I like being creative and working independently on something
creative
I am interested in the designing print pieces that have an
immediate impact on the audience
Music and the different types of music are also things I enjoy
and inspire my creative process
Music is part of my daily process, because I listen to it every
day and I enjoy many different types of music
The different performers of music are also interesting for me
It is also really fascinating to do some research on the
background of different genres and different artists

3. First ideas
I have already chosen my Genre (Alternative) and I thought of a story about the
problems newcomer bands have to deal with at this time. I also thought about an
interview of a newcomer band with the music type Alternative as well. Both of these
could work as the double page spread.

4. Alternative
(Rock)
• actual form of rock
• personal connection
to this genre
• good music
• many performers
• different bands
• different types of
Rock-/Pop- music
• -brother is playing
alternative music
• -listen often to it
• is listened to by the
youth of today
• different artists
perform it
• many newcomer
bands
• 1980: first artists
performed this genre
• also:
indie(->independent)
Artists:
• Milky Chance
• Vance Joy
• Bastille

5. First of all my target audience is
the audience who is listening to
alternative. So I think this should
be more or less the youth of
today (age 13-25 male and
female), particularly university
students.
By the interview or the article
about newcomer I also want to
keep young musicians interested
Target audience

6. Inspiration:
Spin
• Nice cover
pictures
• Like the black
and white
covers
• Also the colour
pictures
• Also about
alternative
music
• Good title
stories
Alternative ideas for
covers (not the
mainstream images you
find on some pop
magazines)
• Interesting
musician
• Interesting
stories