The document summarizes the formation of an alliance between Mahindra & Mahindra, Renault, and Nissan to set up an automobile manufacturing facility in India. Specifically, it discusses that Mahindra & Mahindra has agreed to form a joint venture with Renault to produce 500,000 cars annually at a new plant in Chennai, India. Additionally, Nissan will also be a partner in the three-way alliance between the companies. The alliance aims to leverage the strengths of each company to build high quality, affordable vehicles suitable for the Indian market.
Project on financial statement analysis of hero moto corp ltd.CHIRANJIBI BISOI
- Hero MotoCorp is an Indian motorcycle manufacturer and the largest two-wheeler company in the world.
- The document certifies that a student completed a project report on the financial statement analysis of Hero MotoCorp under the supervision of their professor.
- It includes the student's declaration that the work is their own and has not been previously submitted for another degree or qualification.
Mahindra & Mahindra entered into a joint venture with Renault in 2005 to produce the Renault Logan sedan in India. The goal was to take advantage of each other's strengths - Renault's automotive expertise and Mahindra's local supplier network. However, the Logan failed to meet sales targets in India. It was perceived as outdated and overpriced. The joint venture dissolved in 2010 due to major financial losses. While Renault exited India, Mahindra renamed the Logan as the "Verito" and gained control over production.
The document discusses the two-wheeler industry in India, which is the largest in the world. It provides statistics showing India's leadership in various two-wheeler categories. The two main segments are motorcycles and scooters. Major players like Hero MotoCorp, Bajaj Auto, and TVS Motors dominate the market. The industry has experienced steady growth but also faced challenges. Leading manufacturers are focusing on new product segments and expanding their production capacities to capitalize on the growing Indian market.
A study of consumer behavior in automobile industrysiddhant5745
This document summarizes a study on consumer behavior in the Indian automobile industry. It provides background on the size and growth of the Indian automobile market, which is the 4th largest globally and expected to become the largest by 2050. The study aims to understand the purchase decision process and satisfaction levels of Indian consumers regarding different car brands. It also examines the customer perception of cars and identifies factors influencing consumer buying behavior through primary research and a PESTLE analysis of the industry.
project report on mahindra and mahindraamit prasad
The document discusses Yogesh Kumar's project report on his industrial training at Mahindra & Mahindra, which was submitted in partial fulfillment of the requirements for a Bachelor of Technology degree. It includes declarations by Yogesh Kumar and his supervisor, as well as acknowledgements and a table of contents outlining the chapters to be included in the report. The report will cover Yogesh Kumar's experience during his industrial training at Mahindra & Mahindra and analyze various aspects of the company.
Hero MotoCorp is the world's largest manufacturer of two-wheelers, based in India. It was formed from the joint venture of Hero Honda in 1984. The company maintains the top position as the world's largest two-wheeler manufacturer in terms of annual unit sales. Hero MotoCorp produces a wide range of motorcycles and scooters. Its mission is to become a global enterprise that fulfills customers' mobility needs and aspirations. The company aims to expand its global footprint and strengthen its product portfolio, operations, and brand building activities.
This document summarizes key details about the Tata Nano car. It was designed to be affordable for the common person in India, crossing financial and technological barriers. Some key facts presented are that the Nano was spearheaded by Girish Wagh and designed in Italy. It launched in 2009 as the world's cheapest car. The Nano is small at 3.1 meters long and can seat 4-5 people. It has a 633cc engine and targets middle and lower income individuals and families.
The document summarizes the formation of an alliance between Mahindra & Mahindra, Renault, and Nissan to set up an automobile manufacturing facility in India. Specifically, it discusses that Mahindra & Mahindra has agreed to form a joint venture with Renault to produce 500,000 cars annually at a new plant in Chennai, India. Additionally, Nissan will also be a partner in the three-way alliance between the companies. The alliance aims to leverage the strengths of each company to build high quality, affordable vehicles suitable for the Indian market.
Project on financial statement analysis of hero moto corp ltd.CHIRANJIBI BISOI
- Hero MotoCorp is an Indian motorcycle manufacturer and the largest two-wheeler company in the world.
- The document certifies that a student completed a project report on the financial statement analysis of Hero MotoCorp under the supervision of their professor.
- It includes the student's declaration that the work is their own and has not been previously submitted for another degree or qualification.
Mahindra & Mahindra entered into a joint venture with Renault in 2005 to produce the Renault Logan sedan in India. The goal was to take advantage of each other's strengths - Renault's automotive expertise and Mahindra's local supplier network. However, the Logan failed to meet sales targets in India. It was perceived as outdated and overpriced. The joint venture dissolved in 2010 due to major financial losses. While Renault exited India, Mahindra renamed the Logan as the "Verito" and gained control over production.
The document discusses the two-wheeler industry in India, which is the largest in the world. It provides statistics showing India's leadership in various two-wheeler categories. The two main segments are motorcycles and scooters. Major players like Hero MotoCorp, Bajaj Auto, and TVS Motors dominate the market. The industry has experienced steady growth but also faced challenges. Leading manufacturers are focusing on new product segments and expanding their production capacities to capitalize on the growing Indian market.
A study of consumer behavior in automobile industrysiddhant5745
This document summarizes a study on consumer behavior in the Indian automobile industry. It provides background on the size and growth of the Indian automobile market, which is the 4th largest globally and expected to become the largest by 2050. The study aims to understand the purchase decision process and satisfaction levels of Indian consumers regarding different car brands. It also examines the customer perception of cars and identifies factors influencing consumer buying behavior through primary research and a PESTLE analysis of the industry.
project report on mahindra and mahindraamit prasad
The document discusses Yogesh Kumar's project report on his industrial training at Mahindra & Mahindra, which was submitted in partial fulfillment of the requirements for a Bachelor of Technology degree. It includes declarations by Yogesh Kumar and his supervisor, as well as acknowledgements and a table of contents outlining the chapters to be included in the report. The report will cover Yogesh Kumar's experience during his industrial training at Mahindra & Mahindra and analyze various aspects of the company.
Hero MotoCorp is the world's largest manufacturer of two-wheelers, based in India. It was formed from the joint venture of Hero Honda in 1984. The company maintains the top position as the world's largest two-wheeler manufacturer in terms of annual unit sales. Hero MotoCorp produces a wide range of motorcycles and scooters. Its mission is to become a global enterprise that fulfills customers' mobility needs and aspirations. The company aims to expand its global footprint and strengthen its product portfolio, operations, and brand building activities.
This document summarizes key details about the Tata Nano car. It was designed to be affordable for the common person in India, crossing financial and technological barriers. Some key facts presented are that the Nano was spearheaded by Girish Wagh and designed in Italy. It launched in 2009 as the world's cheapest car. The Nano is small at 3.1 meters long and can seat 4-5 people. It has a 633cc engine and targets middle and lower income individuals and families.
Tata Nano was initially positioned as the world's most affordable car, targeting lower and middle income families in India. However, this price-based positioning led Nano to be perceived as a "poor man's car" and issues like vehicle fires further damaged its reputation for quality. Tata later repositioned Nano with a focus on features, personalization options, and promoting it as a "smart city car" to move away from perceptions of low quality. The case study demonstrates the importance of developing an effective positioning strategy that considers customer perceptions beyond just price. It also shows how positioning can be detrimental if not properly planned and corrected when needed.
This document provides information about Bajaj Auto Ltd., a motorcycle manufacturer based in India. It discusses the company's founding in 1945, current leadership and operations in 50 countries. It outlines Bajaj's production facilities in India and their locations and capacities. The document also details Bajaj's product range of motorcycles and cars, approaches to demand forecasting, plant layout, inventory management, capacity management, and competitive advantages.
A study on customer satisfaction towards honda activaHardik Ranpariya
This document provides a literature review on customer relationship management (CRM) strategies in the automobile industry, specifically related to Honda Motors. It discusses how Honda uses a customer loyalty program called Good Life Passport to build relationships. It also describes Honda's CRM and dealer management system for integrating sales across 1200 dealers in India. The literature highlights the importance of having the right product, distribution, CRM, and after-sales service to compete in the automobile sector. Overall, the review examines how Honda and other companies like Hero MotoCorp, Caterpillar, and Bajaj Auto use CRM to improve customer value, service, and brand differentiation.
Comparative study of maruti suzuki and tata motors with reference to after sa...GANESH AWATADE
This document provides an overview of Maruti Suzuki India Ltd, the largest automobile manufacturer in India. Some key points:
- Maruti Suzuki is a joint venture between the Indian government and Japanese company Suzuki Motor Corporation.
- It has the largest market share in India at 37% and is the market leader in passenger vehicles.
- The company produces a wide range of vehicles from small hatchbacks to sedans and SUVs. It has a large sales and service network across India.
- In addition to manufacturing and sales, Maruti Suzuki also provides financing, insurance, and sells used vehicles to support its customers.
This document is a comprehensive project report on a study of consumer satisfaction towards non-gear two wheelers of Honda in Rajkot City. It contains general information about Honda as a company, including its establishment, growth, production capacity, network expansion, and awards received. It also provides an overview of the automobile industry in India and globally, outlining major players and trends. The report is submitted by two MBA students, Akash Detroja and Darshan Rajyaguru, under the guidance of their faculty member Krishna Unadkat as part fulfillment of their MBA program requirements.
General motors' exit from indian marketSagar Ghosh
After a long but unprofitable stint at India's automobile market, General Motors has finally decided to wind up its sales operations, as well as sell off one of its two manufacturing units. What led to this sudden decision? Who is at fault and for what reasons? Who all are affected? What will be the effect of this and who is going to suffer the most? View this brief presentation to find out !!!!
Bajaj Auto Limited is an Indian motorcycle manufacturer with multiple plant locations in India and Indonesia. It has transitioned its manufacturing model over the decades from a batch production approach in the 1980s-1990s with dedicated assembly lines and high inventories, to a lean manufacturing approach from the late 1990s onward with multi-model flexible assembly lines, statistical process control, direct material supply from vendors, and an emphasis on quality and reduced waste. Key results of the newer model include a 10-fold increase in productivity, dramatically reduced inventory levels, and greatly improved quality. The company also implements advanced supply chain management systems and outbound logistics tailored to different market segments.
The document provides an overview of the Mahindra & Mahindra Group, an Indian multinational conglomerate. Some key points:
- Founded in 1945, Mahindra has grown to a $15.4 billion business with over 144,000 employees across multiple sectors including automobiles, technology, energy, finance, and more.
- Its core automobile business includes production of passenger and commercial vehicles, tractors, and two-wheelers. It has a 6.5% market share in passenger vehicles in India.
- Mahindra has pursued diversification through both related diversification leveraging synergies across sectors, and unrelated diversification into new sectors like IT, infrastructure, hospitality
The document provides an overview of the Tata Nano car. It discusses how Ratan Tata envisioned an affordable car for the masses and unveiled the Tata Nano in 2008. The Nano is one of the most affordable cars in the world, starting at $2,500. It has basic features to keep costs low and is expected to boost the Indian economy. However, Tata faced obstacles getting a factory built in West Bengal due to land disputes.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Customer satisfaction towards bikes of Royal EnfieldVinayak Khade
This document appears to be a project report submitted by Vinayak Baburao Khade to the Department of Management Studies at Rajarambapu Institute of Technology in fulfillment of an MBA degree. The report examines customer satisfaction towards bikes manufactured by Royal Enfield, with a focus on Eicher Motors Pvt. Ltd. in Pune. The report includes an introduction outlining the problem statement and objectives of the study, as well as certificates, acknowledgements, indexes and lists of tables and graphs to be included.
Project on Comparative Analysis of Bajaj Auto & Hero MotoCorp.Jamshed Khan
This document is a project proposal by a student named Aamir Firoz for a comparative analysis of Bajaj Auto and Hero MotoCorp. It includes an approval form signed by the student and principal approving the project. It also includes an index outlining the sections to be covered in the project such as the introduction, research methodology, objectives, limitations, data analysis, findings, conclusion and recommendations. The introduction provides a brief history and profile of both Bajaj Auto and Hero MotoCorp, including details on their founding, key people, products launched over time, and other relevant information.
The document provides an overview of the automobile industry in India. It discusses that the industry contributes 4% to India's GDP and employs over 10 million people. It summarizes that Maruti, Tata, and Mahindra & Mahindra are major players in the passenger vehicle, commercial vehicle, and tractor segments respectively. The document also outlines various career opportunities and discusses the future prospects of growth for the Indian automobile industry.
Project on Marketing Strategy of Maruti Suzuki.Ashish1004
This document provides an overview of the Indian automobile industry and Maruti Suzuki Ltd. In 3 sentences:
The automobile industry in India has grown significantly since the 1940s and liberalization in the 1990s allowed more foreign automakers to enter the market. Maruti Suzuki Ltd was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan, and was very successful with its launch of the Maruti 800. The document discusses the history and development of the automobile industry in India as well as Porter's Five Forces model, and provides details on Maruti Suzuki's history, marketing strategies, and performance.
Tata Motors is an Indian automotive manufacturing company and subsidiary of Tata Group. It produces passenger cars, trucks, buses and defense vehicles. Some key facts about Tata Motors are that it is India's largest automobile company, generates over $38 billion in annual revenue, and has a presence in over 175 global markets. It owns British luxury brands Jaguar and Land Rover. The document provides an overview of Tata Motors' history, product lines, international operations, and financial performance.
The document provides background information on Bajaj Auto Limited and Hero Motorcorp, two major motorcycle manufacturers in India. It discusses the history and growth of both companies. For Bajaj, it notes it was founded in 1926 and now has a distribution network in 50 countries, with a technical tie-up with Kawasaki. For Hero, it outlines how the company originated from Hero Cycles in the 1940s and formed a successful joint venture with Honda in 1984. The document also includes SWOT analyses of both companies and their profiles.
Tata Motors aims to capitalize on India's young population by hiring designers and engineers to create a new line of sleek, youth-focused products. It will survey young people for feedback on initial designs before production. To increase automobile demand in developing countries that lack roads, Tata's strategy is to form alliances with foreign governments to build more roads. Tata also aims to take advantage of resources from its parent company, the Tata Group, which could provide a strong competitive advantage through collaboration. There is opportunity for Tata's Nano car in other developing countries where consumers have low incomes.
This document provides an overview of a project report on customer perceptions while purchasing Royal Enfield bikes. It includes sections on the introduction, literature review, research methodology, objectives, problem statement, and research design. The introduction provides background on Royal Enfield and discusses the importance of understanding customer perception. The literature review summarizes several past studies on customer preferences and satisfaction with Royal Enfield bikes. The research methodology section outlines the objectives to identify factors influencing Royal Enfield selection and analyze preferences for new vs. old models. It also defines key terms like research design.
The automotive industry in India is one of the largest in the world and is growing rapidly. India has become one of the top passenger and commercial vehicle producers. Two-wheelers have the largest market share followed by passenger cars. Key players in the industry include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry employs over 13 million people and has an annual turnover of over $35 billion.
Renault entered the Indian market in 2005 through a joint venture. While its first model Logan did not succeed, Renault aimed to establish itself as a premium brand through models like Fluence and Koleos starting in 2011. However, sales volumes remained low. Renault's communication strategy focused on advertising in print media to position itself as an aspirational yet premium brand associated with status and trust. A new communication manager, Roger, analyzed Renault's strategy and budget allocation as well as best practices in other Indian industries like LG and Samsung to develop a communication plan that would better position Renault for future small car launches and growth in India.
Tata Nano was initially positioned as the world's most affordable car, targeting lower and middle income families in India. However, this price-based positioning led Nano to be perceived as a "poor man's car" and issues like vehicle fires further damaged its reputation for quality. Tata later repositioned Nano with a focus on features, personalization options, and promoting it as a "smart city car" to move away from perceptions of low quality. The case study demonstrates the importance of developing an effective positioning strategy that considers customer perceptions beyond just price. It also shows how positioning can be detrimental if not properly planned and corrected when needed.
This document provides information about Bajaj Auto Ltd., a motorcycle manufacturer based in India. It discusses the company's founding in 1945, current leadership and operations in 50 countries. It outlines Bajaj's production facilities in India and their locations and capacities. The document also details Bajaj's product range of motorcycles and cars, approaches to demand forecasting, plant layout, inventory management, capacity management, and competitive advantages.
A study on customer satisfaction towards honda activaHardik Ranpariya
This document provides a literature review on customer relationship management (CRM) strategies in the automobile industry, specifically related to Honda Motors. It discusses how Honda uses a customer loyalty program called Good Life Passport to build relationships. It also describes Honda's CRM and dealer management system for integrating sales across 1200 dealers in India. The literature highlights the importance of having the right product, distribution, CRM, and after-sales service to compete in the automobile sector. Overall, the review examines how Honda and other companies like Hero MotoCorp, Caterpillar, and Bajaj Auto use CRM to improve customer value, service, and brand differentiation.
Comparative study of maruti suzuki and tata motors with reference to after sa...GANESH AWATADE
This document provides an overview of Maruti Suzuki India Ltd, the largest automobile manufacturer in India. Some key points:
- Maruti Suzuki is a joint venture between the Indian government and Japanese company Suzuki Motor Corporation.
- It has the largest market share in India at 37% and is the market leader in passenger vehicles.
- The company produces a wide range of vehicles from small hatchbacks to sedans and SUVs. It has a large sales and service network across India.
- In addition to manufacturing and sales, Maruti Suzuki also provides financing, insurance, and sells used vehicles to support its customers.
This document is a comprehensive project report on a study of consumer satisfaction towards non-gear two wheelers of Honda in Rajkot City. It contains general information about Honda as a company, including its establishment, growth, production capacity, network expansion, and awards received. It also provides an overview of the automobile industry in India and globally, outlining major players and trends. The report is submitted by two MBA students, Akash Detroja and Darshan Rajyaguru, under the guidance of their faculty member Krishna Unadkat as part fulfillment of their MBA program requirements.
General motors' exit from indian marketSagar Ghosh
After a long but unprofitable stint at India's automobile market, General Motors has finally decided to wind up its sales operations, as well as sell off one of its two manufacturing units. What led to this sudden decision? Who is at fault and for what reasons? Who all are affected? What will be the effect of this and who is going to suffer the most? View this brief presentation to find out !!!!
Bajaj Auto Limited is an Indian motorcycle manufacturer with multiple plant locations in India and Indonesia. It has transitioned its manufacturing model over the decades from a batch production approach in the 1980s-1990s with dedicated assembly lines and high inventories, to a lean manufacturing approach from the late 1990s onward with multi-model flexible assembly lines, statistical process control, direct material supply from vendors, and an emphasis on quality and reduced waste. Key results of the newer model include a 10-fold increase in productivity, dramatically reduced inventory levels, and greatly improved quality. The company also implements advanced supply chain management systems and outbound logistics tailored to different market segments.
The document provides an overview of the Mahindra & Mahindra Group, an Indian multinational conglomerate. Some key points:
- Founded in 1945, Mahindra has grown to a $15.4 billion business with over 144,000 employees across multiple sectors including automobiles, technology, energy, finance, and more.
- Its core automobile business includes production of passenger and commercial vehicles, tractors, and two-wheelers. It has a 6.5% market share in passenger vehicles in India.
- Mahindra has pursued diversification through both related diversification leveraging synergies across sectors, and unrelated diversification into new sectors like IT, infrastructure, hospitality
The document provides an overview of the Tata Nano car. It discusses how Ratan Tata envisioned an affordable car for the masses and unveiled the Tata Nano in 2008. The Nano is one of the most affordable cars in the world, starting at $2,500. It has basic features to keep costs low and is expected to boost the Indian economy. However, Tata faced obstacles getting a factory built in West Bengal due to land disputes.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Customer satisfaction towards bikes of Royal EnfieldVinayak Khade
This document appears to be a project report submitted by Vinayak Baburao Khade to the Department of Management Studies at Rajarambapu Institute of Technology in fulfillment of an MBA degree. The report examines customer satisfaction towards bikes manufactured by Royal Enfield, with a focus on Eicher Motors Pvt. Ltd. in Pune. The report includes an introduction outlining the problem statement and objectives of the study, as well as certificates, acknowledgements, indexes and lists of tables and graphs to be included.
Project on Comparative Analysis of Bajaj Auto & Hero MotoCorp.Jamshed Khan
This document is a project proposal by a student named Aamir Firoz for a comparative analysis of Bajaj Auto and Hero MotoCorp. It includes an approval form signed by the student and principal approving the project. It also includes an index outlining the sections to be covered in the project such as the introduction, research methodology, objectives, limitations, data analysis, findings, conclusion and recommendations. The introduction provides a brief history and profile of both Bajaj Auto and Hero MotoCorp, including details on their founding, key people, products launched over time, and other relevant information.
The document provides an overview of the automobile industry in India. It discusses that the industry contributes 4% to India's GDP and employs over 10 million people. It summarizes that Maruti, Tata, and Mahindra & Mahindra are major players in the passenger vehicle, commercial vehicle, and tractor segments respectively. The document also outlines various career opportunities and discusses the future prospects of growth for the Indian automobile industry.
Project on Marketing Strategy of Maruti Suzuki.Ashish1004
This document provides an overview of the Indian automobile industry and Maruti Suzuki Ltd. In 3 sentences:
The automobile industry in India has grown significantly since the 1940s and liberalization in the 1990s allowed more foreign automakers to enter the market. Maruti Suzuki Ltd was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan, and was very successful with its launch of the Maruti 800. The document discusses the history and development of the automobile industry in India as well as Porter's Five Forces model, and provides details on Maruti Suzuki's history, marketing strategies, and performance.
Tata Motors is an Indian automotive manufacturing company and subsidiary of Tata Group. It produces passenger cars, trucks, buses and defense vehicles. Some key facts about Tata Motors are that it is India's largest automobile company, generates over $38 billion in annual revenue, and has a presence in over 175 global markets. It owns British luxury brands Jaguar and Land Rover. The document provides an overview of Tata Motors' history, product lines, international operations, and financial performance.
The document provides background information on Bajaj Auto Limited and Hero Motorcorp, two major motorcycle manufacturers in India. It discusses the history and growth of both companies. For Bajaj, it notes it was founded in 1926 and now has a distribution network in 50 countries, with a technical tie-up with Kawasaki. For Hero, it outlines how the company originated from Hero Cycles in the 1940s and formed a successful joint venture with Honda in 1984. The document also includes SWOT analyses of both companies and their profiles.
Tata Motors aims to capitalize on India's young population by hiring designers and engineers to create a new line of sleek, youth-focused products. It will survey young people for feedback on initial designs before production. To increase automobile demand in developing countries that lack roads, Tata's strategy is to form alliances with foreign governments to build more roads. Tata also aims to take advantage of resources from its parent company, the Tata Group, which could provide a strong competitive advantage through collaboration. There is opportunity for Tata's Nano car in other developing countries where consumers have low incomes.
This document provides an overview of a project report on customer perceptions while purchasing Royal Enfield bikes. It includes sections on the introduction, literature review, research methodology, objectives, problem statement, and research design. The introduction provides background on Royal Enfield and discusses the importance of understanding customer perception. The literature review summarizes several past studies on customer preferences and satisfaction with Royal Enfield bikes. The research methodology section outlines the objectives to identify factors influencing Royal Enfield selection and analyze preferences for new vs. old models. It also defines key terms like research design.
The automotive industry in India is one of the largest in the world and is growing rapidly. India has become one of the top passenger and commercial vehicle producers. Two-wheelers have the largest market share followed by passenger cars. Key players in the industry include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry employs over 13 million people and has an annual turnover of over $35 billion.
Renault entered the Indian market in 2005 through a joint venture. While its first model Logan did not succeed, Renault aimed to establish itself as a premium brand through models like Fluence and Koleos starting in 2011. However, sales volumes remained low. Renault's communication strategy focused on advertising in print media to position itself as an aspirational yet premium brand associated with status and trust. A new communication manager, Roger, analyzed Renault's strategy and budget allocation as well as best practices in other Indian industries like LG and Samsung to develop a communication plan that would better position Renault for future small car launches and growth in India.
The automotive industry in India is one of the largest in the world and fastest growing globally. India is now the 6th largest producer of passenger vehicles globally. The industry manufactures over 11 million vehicles annually and exports about 1.5 million. Two-wheelers have the largest market share of over 75%. Major players include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry provides employment to over 13 million people and has an annual turnover of over $35 billion. Tata Motors leads commercial vehicles while Maruti Suzuki leads passenger vehicles. Mahindra is expanding overseas. Hero MotoCorp leads two-wheelers while Bajaj Auto leads three-
How Renault India achieved the success in Indian Market with help of its super stunning SUV model Duster is mainly shown in to this presentation.
the 3F strategy of renault Duster, success factors of Duster, Launch strategy of Duster has been explained in it.
The Company renault thrived for the success from their first model (Fluence) launched in India in May 2011. but eventually by understanding Indian Market and Customer's want they finally came up with the SUV 5 seater model 'Duster' and company got a massive success with it.
the whole journey of how the company how it survived in the market and got a huge success like abroad in India too like a phoenix bird does, is explained here.
The document discusses the SUV market in India and Renault's entry into the market with the Duster vehicle. It notes that the SUV market in India is growing and comprises 10% of the total car market due to changing customer preferences and compact SUVs entering the market. It then discusses Renault's history and operations in India. Finally, it provides details of Renault's launch of the Duster in India in 2012, including adaptations made for the Indian market and the vehicle's marketing strategies and commercial success.
The document provides an overview of the automobile industry in India. It discusses that the industry contributes 4% to India's GDP and has experienced strong growth rates in recent years. The key segments of the industry are discussed including two-wheelers, passenger vehicles, and commercial vehicles. Market leaders in each segment are identified such as Hero Honda in two-wheelers and Maruti in passenger vehicles. Challenges and opportunities for the industry are also summarized. Finally, profiles of major automobile companies operating in India are briefly outlined including Tata Motors, Maruti Suzuki, Mahindra & Mahindra, and Hero Honda.
1) The document discusses Hyundai's entry and growth in the Indian hatchback market, facing initial challenges in convincing customers to accept a Korean brand.
2) It analyzes Hyundai's marketing strategies over the years to launch and position the Santro model, becoming the #2 carmaker in India through strong branding.
3) Market trends are discussed, showing growth in compact vehicles and declining micro segment, with opportunities for Hyundai in India's underpenetrated car market.
Study about the presence of Renault and PSA, 2 french car manufacturers, in China and India. History, success and failures, analysis of local management and conflicts with french management.
Ford Motor Company is the largest industrial company in US history. Henry Ford founded the company in 1903 and pioneered mass production techniques, including the moving assembly line. By 1924, Ford produced the 10 millionth Model T car. Currently, Ford faces competition from Toyota, GM, Honda, and others but has maintained a strong brand and market share in North America through innovation. Ford aims to deliver profitable growth through its "One Ford" strategy of having one team, plan, and goal.
Tata Motors is India's largest automobile company with a presence across 182 countries. It has a majority share of the commercial vehicle market in India and is among the top global manufacturers of buses and trucks. The company faces challenges from a general economic slowdown and high fuel prices. It has addressed this through new product launches, expanding exports, and acquisitions such as Jaguar Land Rover to diversify and grow internationally. R&D centers and a wide network help Tata Motors develop customized products and maintain an edge in the competitive automobile industry.
This document discusses rebranding strategies for Tata Motors to improve its brand image and positioning. It identifies problems with Tata's current brand such as weak brand loyalty and a lack of aspirational products. Primary research was conducted through surveys and interviews. The recommendations propose a 3 stage rebranding process over 3 years:
1) Rebranding existing Tata Motors brand in year 1 to improve perceptions of heritage and reliability.
2) Launching a new luxury sub-brand in year 2 positioned as aspirational to attract newer customers. The first vehicle under this sub-brand, called Aurum, will be an ultra-luxury sedan priced over 18 lakhs.
3) Eventually re
Product, services and brand – ford figo (case study)Akshay Mundada
Ford Figo is a hatchback launched by Ford India in 2010 to compete in India's small car segment. It was designed and engineered in India to offer style and substance at an affordable price. The document discusses Ford's introduction to India, the Figo's target market of young families, and its positioning as a stylish yet affordable option. It also covers the Figo's design and development process, features, generations, competitors, and SWOT analysis.
So this is the presentation which I've made to describe how actually the automobile industry goes on in the flow in the market.
I hope you would like it and please share with your friends who are just the beginners in this field because this is the perfect presentation that shows how the automobile industry goes on..
Jatin Parwani
Mahindra case study scorpio By Harvard business school.Aswin Roy
This document analyzes Mahindra and Mahindra's creation of the Scorpio vehicle. It discusses Mahindra's core competencies in building strong, rough vehicles. It outlines the strategies used to develop the Scorpio, such as extensive customer research, collaboration with suppliers, and positioning the Scorpio as a car rather than utility vehicle. A SWOT analysis and Porter's Five Forces model analysis are also presented. Challenges for Mahindra include new competing SUV models and the need to expand its dealer network and vehicle offerings.
Toyota Motor Corporation is a Japanese automaker founded in 1937. It focuses on lean manufacturing, continuous improvement, and customer satisfaction. Toyota is the world's largest automaker, known for hybrid vehicles like the Prius. It uses integrated manufacturing and a variety of marketing strategies to sell diverse products globally through dealerships and retailers. While highly successful overall, Toyota's affordable Tata Nano model in India struggled due to issues like high costs, limited features, and lack of status.
The big small wonder Renault and Nissan AllianceAyush Nayak
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Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
2. MAHINDRA &
MAHINDRA
• US $ 3 Billion Mahindra Group
• Mahindra & Mahindra Automotive Division is the
flagship company of the Mahindra conglomerate.
• Founded in 1945
• Leading player in the farm equipment, commercial
vehicles and utility vehicles segment
• Wide portfolio - two wheelers, light and heavy trucks,
SUVs and school buses.
• Largest manufacturer of tractors in India.
• Vehicles in India include Scorpio, Reva-i, Verito, Bolero,
Xylo, XUV500.
3.
4. RENAULT
• Renault S.A. is a French automaker producing cars,
vans, auto-rail vehicles, trucks, tractors, vans, tanks,
and also buses/coaches. Its alliance with Nissan makes
it the fourth-largest automotive group.
• France’s second largest car maker.
• Leading electric car development among major car
companies, investing € 4 billion over the next 3-4 years.
• Known for its role in motor sport, and its success over
the years in rallying and Formula 1.
• Cars in India include Duster, Fluence, Pulse,
Koleos.
5.
6. HOW THE JV
WAS FORMED
• Renault designers visualized a robust, low-cost car, under
€5000, which became a big hit in Europe.
• M&M thought of snatching the opportunity in India.
• Renault - important expertise about design, engineering &
construction, innovative and safe vehicles worldwide.
• M&M - wide cost-effective supplier base, brand name,
experience.
• Thus M&M entered into a JV with Renault in 2005 to take
advantage of each other’s strengths and capture the Indian
market.
• The JV, 51% owned by Mahindra & Mahindra and 49% by
Renault, then set up a state-of-the-art manufacturing plant in
Nashik in Maharashtra, India to roll out their Logan in 2007.
7. POTENTIAL
• India - one of the fastest growing car markets in
the world.
• According to SIAM (Society of Indian Automobile
Manufacturers), the Indian passenger car market
is expected to grow from the current 2.5 million
to 4 million units by 2015 .
• CAGR of 24.3% for 2005-09 and industry forecasts
estimate the passenger car market to grow at
20.1% by 2014.
8. RESULTS
• Although the great industrial might of France along with
innovative designs , French automobile giants like Renault
have always had it very difficult here in India.
• When launched in April 2007 – target sales of 2,500 cars a
month. Actual sales one-fifth of that, at just under 500 cars a
month, Even the festive season was unable to turn their
fortunes, with sales plunging 71 per cent year-on-year in
September 2009.
• The result: A loss of Rs 490 crore in the year ending March 31,
2009. In 2010, Logan saw a 60.3%1 drop in sales compared to
the previous year. The Rs 580 crore consolidated losses and
impairment of assets had eroded equity value.
• The venture was dissolved in April 2010.
THINKING AFRESH: M&M Automotive and Farm Equipment
9. REASONS FOR FAILURE
• The question - “Would people buy the new Logan when there was
already a readymade market for a sophisticated and reliable sedan
at a low price – Swift D zire?”
- Expectations rose compared to Indigo and D zire.
- No Real value for a Logan with its price tag.
• The economic situation – Logan was launched in 2007, just before
the crisis of 2008. Like everywhere, India was also affected.. Maybe
the Indian market never placed its love in the French car, especially
after their wallets felt the pinch.
• Not enough Market Research - Aesthetic mismatch with Indians who
have been pampered by Hyundai for quite some time now. Logan
failed to account for modernity and luxury (something which was
expected due to its French connection). Indians didn’t like the
design of the Logan. They felt it looked old-fashioned. (originally
designed for Eastern European markets).
10. • Dual Excise Duty measure - New measure in 2008, approx. 24%
duty on vehicles over 4 m long. The Logan measures 4.25 m.
Caught in a fix
-too expensive for low cost cars
-too small to rival the higher standard cars.
• Marketing Failure - M&M’s image: tough, reliable, rugged and
economical vehicles, but the company’s products are not perceived
as modern or technologically advanced. Logan had great power,
performance and space, but failed to communicate the message.
• Dent reputation - Strong demand only in the dial-a-taxi segment..
• Priced higher than what should have been – localization content
(the percentage of parts sourced locally) of the car, which is at 50
per cent, was much lower than competition and thereby has
pushed up the final cost of the car (high import costs of engine and
gearbox).
11. • Rated poorly in most dimensions. What is even more
surprising is that even though Mahindra Logan
highlights price and mileage, it has been rated poorly in
these aspects too. This is clearly due to its ambiguous
positioning.
12. • Another Marketing Flaw: The only point where Logan is perceived
favourably i.e. spaciousness has a limited appeal to customers after some
level. Ironically, the company has emphasized on spaciousness as one of the
main factors.
• Culture Difference: Senior car analyst - “About declining sales, I think
Renault thought that we are Third World, and they are the most ultimate
humans that produce the best cars in the world. Placed the Logan badly in
Indian market with relatively dull powertrains, so what they expected ? That
Indians will lap up the Logan in that format ?
IMHO, there is something wrong with Renault. Specially the attitude they
carry around is responsible for low sales and not M & M."
• All in all, it seems that Logan was not ideally suited to the Indian market.
Expecting to ride on its success in the emerging Eastern European markets
was a risky decision which felt flat in Incredible India. Maybe, much more
efforts in Indian-izing the car, its interiors as well as marketing is the need of
the hour for all foreign companies.
13. TAKING THE POSITIVES
• M&M now has the proficiency of building modern,
technologically-advanced cars, much better than Tata’s
Indigo or Indica.
• Renault will continue to supply engines and
transmissions to M&M.
• Now that M&M has full right to manufacture and alter
the platform, it can loosen its engineering capability to
come up with a better-looking Logan or even variants.
• As far as exports are concerned, Logan in right-hand-
drive format can be exported to South Africa and this
can be followed up with other nations later.
14. To sum it up…
• M&M and Renault dissolved their JV in 2010 - poor
response to the no-frills Logan, failed to enthuse the
market, saw the two partners blame each other for the
dismal performance. Big losses suffered.
• M&M bought out Renault's 49% equity , gaining full
control over the company.
• M&M renamed the 'Logan' sedan as 'Verito', thus
completely dropping the French automaker Renault's
badge from the entry level sedan.
• Although Renault has quit the JV, it will continue to focus
on the Indian market - set up its own independent sales
and distribution network, new cars Fluence and Duster.