The Beginning Of A New Chapter In India’s Automotive Saga Vikas Tiwari Pradeep Verma
Mahindra & Mahindra Limited US$ 3 billion Mahindra Group  Set up in  1945  to make general-purpose utility vehicles. World's fourth largest tractor manufacturer.  Production-1,70,000 in 2006. Major Defense Supplier Presence in key markets  M&M's alliance mantra 30000 employees Main operating divisions –  Automotive division  Farm Equipment division
Renault Founded  February 25 ,  1899  by Louis Renault and his brothers. France's second-largest carmaker and world’s tenth. Products- Automobiles, Trucks and Buses . Production :25,31,500 in 2006 A group with industrial and commercial presence in 118 countries   Only vehicle manufacturer to have eight cars with the maximum five-star Euro NCAP rating. First to produce Sedan Cars. 8 times winner of F-1 Constructor title.
Renault-Nissan Alliance Signed on  March 27 ,  1999 . Represent more than 9.8% of the worldwide market. 5.74% for Nissan & 4.04% for the Renault group With sales of 3,597,748 (Nissan) and 2,531,500(Renault Group)
Mahindra-Renault Decided to set up a plant that would make half a million cars a year in India within the next five years to make Logan. A 51:49 joint venture
MAHINDRA-RENAULT-NISSAN 3 way greenfield auto JV into Chennai. Investment of Rs 4,000 crore. 4000,000 vehicles per year. 5000 direct jobs and 40,000 indierct jobs. Mahindra group holding 50% stake and the balance held between Renault and Nissan. Three way alliance is a reflection of changing world market.
STRENGTHS OF MAHINDRA Presence in key markets. Extensive and well established network throughout India. Well established production facilities. Brand name Extensive Experience of Indian Automobile Sector. Ability to keep procurement and Manufacturing cost low R&D
STRENGTHS OF RENAULT Expertise in engineering, manufacturing and adaptation to meet customer requirements   Innovative, safe and environmentally-friendly vehicles worldwide Global reach
PROSPECTS IN INDIAN AUTOMOBILE MARKET India as a market has a lot more to offer than it did 10 year ago. Easy availability of finance Higher propensity to spend in Indian customers.  Accounting for over 75% of passenger car sales last year by small car segment.  Suitable to the requirements of Indian customers Strive for customer service excellence and global competitiveness
DIAGNOSIS   A win-win situation for both companies and  for Indian customers Improvement in M & M’s own utility vehicles Long time can be a negative parameter Consolidation to the strengths of both companies
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Mahindra Renault

  • 1.
    The Beginning OfA New Chapter In India’s Automotive Saga Vikas Tiwari Pradeep Verma
  • 2.
    Mahindra & MahindraLimited US$ 3 billion Mahindra Group Set up in 1945 to make general-purpose utility vehicles. World's fourth largest tractor manufacturer. Production-1,70,000 in 2006. Major Defense Supplier Presence in key markets M&M's alliance mantra 30000 employees Main operating divisions – Automotive division Farm Equipment division
  • 3.
    Renault Founded February 25 , 1899 by Louis Renault and his brothers. France's second-largest carmaker and world’s tenth. Products- Automobiles, Trucks and Buses . Production :25,31,500 in 2006 A group with industrial and commercial presence in 118 countries Only vehicle manufacturer to have eight cars with the maximum five-star Euro NCAP rating. First to produce Sedan Cars. 8 times winner of F-1 Constructor title.
  • 4.
    Renault-Nissan Alliance Signedon March 27 , 1999 . Represent more than 9.8% of the worldwide market. 5.74% for Nissan & 4.04% for the Renault group With sales of 3,597,748 (Nissan) and 2,531,500(Renault Group)
  • 5.
    Mahindra-Renault Decided toset up a plant that would make half a million cars a year in India within the next five years to make Logan. A 51:49 joint venture
  • 6.
    MAHINDRA-RENAULT-NISSAN 3 waygreenfield auto JV into Chennai. Investment of Rs 4,000 crore. 4000,000 vehicles per year. 5000 direct jobs and 40,000 indierct jobs. Mahindra group holding 50% stake and the balance held between Renault and Nissan. Three way alliance is a reflection of changing world market.
  • 7.
    STRENGTHS OF MAHINDRAPresence in key markets. Extensive and well established network throughout India. Well established production facilities. Brand name Extensive Experience of Indian Automobile Sector. Ability to keep procurement and Manufacturing cost low R&D
  • 8.
    STRENGTHS OF RENAULTExpertise in engineering, manufacturing and adaptation to meet customer requirements Innovative, safe and environmentally-friendly vehicles worldwide Global reach
  • 9.
    PROSPECTS IN INDIANAUTOMOBILE MARKET India as a market has a lot more to offer than it did 10 year ago. Easy availability of finance Higher propensity to spend in Indian customers. Accounting for over 75% of passenger car sales last year by small car segment. Suitable to the requirements of Indian customers Strive for customer service excellence and global competitiveness
  • 10.
    DIAGNOSIS A win-win situation for both companies and for Indian customers Improvement in M & M’s own utility vehicles Long time can be a negative parameter Consolidation to the strengths of both companies
  • 11.