Social media case study on how Mahindra Centuro launched and promoted its new two wheeler across various social media platforms like vine, Facebook, Instagram
Mobile Games Worth Watching: State of the Mobile Broadcasting MarketJessica Tams
Delivered at Casual Connect USA 2016. What has kept mobile games lagging behind PC and console games in the live video market? Join Brooke Van Dusen, Director of Game Developer Success at Twitch, as he explores several mobile games that have successfully developed healthy broadcast audiences across different live video platforms, and what mobile developers can learn from these titles in order to build healthy streaming communities around their games.
Nike launched a new customizable shoe website to allow customers to design their own shoes in less than three clicks through a simple interactive layout. The website is consistent, simple to use, and accessible on mobile devices. Nike's social media presence using hashtags like #Nike and #JustDoIt generated over 33 million and 6 million Instagram posts respectively, showing the success of their social media campaigns. In 2015, Nike's revenues rose 10% to $30.6 billion with a 59% increase in online sales, driven by growth in every geography.
Max Bupa Health Insurance & MindShift Interactive worked together to build awareness for the Season 3 of Walk For Health 2014.
#WalkForHealth 2014 worked towards creating a MindShift amongst consumers to walk towards a better lifestyle, encouraging their friends and family members to come along with them.
With a strong messaging, MindShift created a strategy across digital, using their website, social media presence on Facebook, Twitter, Google +, Youtube, Instagram and leveraging WhatsApp Marketing to drive users to Register for the event via social media and to encourage others too.
The campaigns run on Twitter, Facebook drove massive amount of participation through the Application developed for users to Pledge their participation for the walk, while the Google Hangout done through Influencers such as Mickey Mehta raises interesting questions by followers and fans towards ensuring a healthier lifestyle. Instagram was an innovative addition to our social media strategy, making a generic handle, @WalkForHealth, which shared visuals of people walking and living a fitter lifestyle. The Instagram handle also proved to be an interesting mix to the overall social media strategy as it enabled the brand to upload Instagram Videos that linked back to Twitter & Facebook.
How Tim Hortons entered the UAE Market via Facebook & TwitterWATConsult
This case study is one of the brilliant examples of how a brand entering into a completely new market managed to get footfalls via Social Media increasing awareness and challenging competition.
The New York Giants implemented a year-round social media strategy to grow fan engagement on and off the football field. Their strategy included integrating live tweets from games into TV and stadium broadcasts, facilitating Twitter polls and discussions online, and running social campaigns around events like Breast Cancer Awareness Week and Halloween. This innovative approach increased the Giants' Twitter followers by over 122% and drove more online sales and fan participation throughout the year.
The document discusses 10 game changers in how social media is changing sports marketing: 1) gamification to enhance the fan experience, 2) social TV for second screen experiences, 3) augmented reality for fan immersion, 4) social broadcasting to communicate directly with fans, 5) targeting women sports fans, 6) using Twitter for athlete and journalist communication, 7) high-tech stadiums for fan interaction, 8) engaging super fans as brand advocates, 9) open source approaches that add value for fans, and 10) mobile apps as an alternative to websites. It also discusses key metrics for measuring success in the social media sports league.
We wanted to say Thank You to the first doctor we ever called out to via Digital so using a digital only video, we asked users on social media to watch the video and #CallMomNow.
Being topical, relevant and consumer-friendly made the campaign see high outreach, influencer engagements and industry leaders speak out loud and perform the action we asked them to... Call their Mother's and tell them how much they loved them.
With the video reaching over 500,000 views and an outreach in Millions, #CallMomNow was an interesting Mother's Day campaign by MindShift Interactive that received great positive feedback.
Mobile Games Worth Watching: State of the Mobile Broadcasting MarketJessica Tams
Delivered at Casual Connect USA 2016. What has kept mobile games lagging behind PC and console games in the live video market? Join Brooke Van Dusen, Director of Game Developer Success at Twitch, as he explores several mobile games that have successfully developed healthy broadcast audiences across different live video platforms, and what mobile developers can learn from these titles in order to build healthy streaming communities around their games.
Nike launched a new customizable shoe website to allow customers to design their own shoes in less than three clicks through a simple interactive layout. The website is consistent, simple to use, and accessible on mobile devices. Nike's social media presence using hashtags like #Nike and #JustDoIt generated over 33 million and 6 million Instagram posts respectively, showing the success of their social media campaigns. In 2015, Nike's revenues rose 10% to $30.6 billion with a 59% increase in online sales, driven by growth in every geography.
Max Bupa Health Insurance & MindShift Interactive worked together to build awareness for the Season 3 of Walk For Health 2014.
#WalkForHealth 2014 worked towards creating a MindShift amongst consumers to walk towards a better lifestyle, encouraging their friends and family members to come along with them.
With a strong messaging, MindShift created a strategy across digital, using their website, social media presence on Facebook, Twitter, Google +, Youtube, Instagram and leveraging WhatsApp Marketing to drive users to Register for the event via social media and to encourage others too.
The campaigns run on Twitter, Facebook drove massive amount of participation through the Application developed for users to Pledge their participation for the walk, while the Google Hangout done through Influencers such as Mickey Mehta raises interesting questions by followers and fans towards ensuring a healthier lifestyle. Instagram was an innovative addition to our social media strategy, making a generic handle, @WalkForHealth, which shared visuals of people walking and living a fitter lifestyle. The Instagram handle also proved to be an interesting mix to the overall social media strategy as it enabled the brand to upload Instagram Videos that linked back to Twitter & Facebook.
How Tim Hortons entered the UAE Market via Facebook & TwitterWATConsult
This case study is one of the brilliant examples of how a brand entering into a completely new market managed to get footfalls via Social Media increasing awareness and challenging competition.
The New York Giants implemented a year-round social media strategy to grow fan engagement on and off the football field. Their strategy included integrating live tweets from games into TV and stadium broadcasts, facilitating Twitter polls and discussions online, and running social campaigns around events like Breast Cancer Awareness Week and Halloween. This innovative approach increased the Giants' Twitter followers by over 122% and drove more online sales and fan participation throughout the year.
The document discusses 10 game changers in how social media is changing sports marketing: 1) gamification to enhance the fan experience, 2) social TV for second screen experiences, 3) augmented reality for fan immersion, 4) social broadcasting to communicate directly with fans, 5) targeting women sports fans, 6) using Twitter for athlete and journalist communication, 7) high-tech stadiums for fan interaction, 8) engaging super fans as brand advocates, 9) open source approaches that add value for fans, and 10) mobile apps as an alternative to websites. It also discusses key metrics for measuring success in the social media sports league.
We wanted to say Thank You to the first doctor we ever called out to via Digital so using a digital only video, we asked users on social media to watch the video and #CallMomNow.
Being topical, relevant and consumer-friendly made the campaign see high outreach, influencer engagements and industry leaders speak out loud and perform the action we asked them to... Call their Mother's and tell them how much they loved them.
With the video reaching over 500,000 views and an outreach in Millions, #CallMomNow was an interesting Mother's Day campaign by MindShift Interactive that received great positive feedback.
Rohit Talwar - Event Innovation and the Technology Timeline - Imex Las Vegas...Rohit Talwar
The document provides information about an event focused on innovation in the meetings industry. It discusses various innovative event formats and technologies that could be used for events in 2020, including augmented reality, holograms, personalized experiences, and reduced carbon emissions through virtual attendance. The document encourages attendees to share their own event innovations.
The document discusses strategies and agendas for creativity in Toronto presented by Tim Jones, President and CEO of Artscape. It addresses a decade of decline for creativity due to downloading from federal and provincial governments, but hopes for a cultural renaissance through celebrations and new strategies to support the arts agenda.
Organizing Music Events - How to Plan & Make Your Plan WorksCindy Nara
1) The document provides guidance on organizing a music event, outlining key action steps including concept, planning, execution, and evaluation.
2) For the concept step, it advises determining goals, target audience, mission, and feasibility. For planning it covers date, venue, talents, budget, and rundown.
3) Execution involves preparation and rehearsal. Evaluation includes debriefing feedback to improve future events. The document uses examples of organizing a Korean music concert to illustrate the process.
Consulting to Mahindra Two Wheeler Auto DealerTirthankar Pal
This document summarizes a consulting assignment for Mahindra 2 Wheelers Dealer. It includes the team members and initial objectives of understanding issues/opportunities and proposing recommendations. It introduces the client, Shruti Automobiles, and problem statements of low customer footfall and sales. It analyzes market data, the client's sales/costs, human resources, and promotional activities. Recommendations include improving the dealer management system, human resources, store visibility, branding/promotions, and recruiting a star salesman. It suggests now is the best time due to a shrinking market and Mahindra's upcoming new models.
The 12th Indian Auto Expo was a very exciting event for the Indian bike industry, as it saw over 30 new products being unveiled. Here is a brief breakdown of what panned out over the first two days of the 2014 Auto Expo – The Motor Show, here in Noida, UP.
This document provides information about an educational train trip from Helsinki to Shanghai for the Aalto community around the 2010 World Expo. The trip will take place from May 14-24 and include workshops, mini-lectures, and activities led by participants on the train. Exams can also be taken on the train. The price will be under 1000 euros plus the return flight. The trip will culminate with the opening of the Aalto Design Factory in Shanghai on May 25 and Finland Day on May 27. More details can be found on the website listed.
The document outlines the design process for a product launch event stage design. It describes developing concepts to accommodate 500 seated guests, including wheelchair access. Concepts included tension structures, screens, and lighting. 3D renderings from different angles were created to provide clients a sense of the spatial environment and key event moments. The design process refined concepts and added color, lighting, and texture for dramatic effect.
Digital transformation - Watify Launch EventScopernia
How will digital disruption change businesses, people and society? And how should Europe and European companies, big and small, respond? My keynote on the Watify Launch Event in Brussels.
This document discusses Bajaj Auto Limited, an Indian motorcycle and three-wheeler manufacturing company. It provides an introduction to the company and its products. The document then outlines Bajaj Auto's vision, mission, and activities at the corporate, division, and strategic business unit levels. It performs a SWOT analysis and discusses Porter's 5 Forces model and the BCG matrix as they relate to Bajaj Auto. Finally, it provides a brief overview of Bajaj's progress over the years.
Mercedes - Benz - Product Launch Event SetGaurav Sharma
The document outlines the layout and installations for a press conference, including an entrance arch, registration desk, art gallery installation featuring sculptures on a podium, checkered backdrop, heritage wall installation with screens and edge-lit platforms, and a stage area for light graffiti performances.
The document provides an overview of the automobile industry in India and analyzes Mahindra & Mahindra. It discusses that India has emerged as the 6th largest producer of passenger vehicles globally. The key segments in the industry are two-wheelers, passenger vehicles, and commercial vehicles. It then performs a SWOT analysis, PESTEL analysis, Porter's 5 forces analysis, and evaluates Mahindra & Mahindra using these frameworks. Key strengths of M&M highlighted are its strong brand, innovation, and ability to produce sturdy vehicles suited for Indian roads. The analysis identifies opportunities for M&M in developing new vehicle types while also noting threats from competition and rising fuel prices.
The document provides information about the Tata Nano car, introduced in 2008 as India's "People's Car." It discusses the car's affordable price of 100,000 rupees, its small size and fuel efficiency. It also summarizes Tata's market research which showed potential for the Nano in India given the country's large family sizes and growing middle class. The document outlines Tata's strategies for manufacturing, marketing and distributing the Nano to make it widely available and increase car ownership across India.
Hero MotoCorp Ltd. is the largest motorcycle manufacturer in India. It was formerly a joint venture between Hero Group of India and Honda of Japan called Hero Honda. In 2010, Honda exited the joint venture and Hero Group acquired Honda's shares. The company has three manufacturing plants in India and a large sales network across the country. It aims to achieve $10 billion in revenue and sell 10 million two-wheelers by 2016-17, including expanding internationally. Hero MotoCorp offers a wide range of motorcycle and scooter models catering to different market segments.
PEST & Porter’s five force analysis on two wheeler industryJomy Mathew
This document provides an overview of the two-wheeler industry in India, which is the second largest producer of two-wheelers globally. It discusses the major players in the industry such as Hero MotoCorp, Honda, Bajaj Auto, and TVS Motors. Hero MotoCorp has the largest market share at 44%. The document also presents production and sales figures for the past few years showing annual growth. A PEST analysis and Porter's Five Forces analysis are included to evaluate the industry's macro environment and competitive forces.
Industry analysis of two wheeler marketAnil Nandyala
This document provides an analysis of the two-wheeler industry in India. It discusses the key players in the industry including Hero Motocorp, Bajaj Motors, and TVS. It analyzes their strategies, products, financial performance, and compares their strengths and weaknesses. The industry is consolidated with the top 3 players accounting for over 80% of market share. Motorcycles dominate the market but scooters are the fastest growing segment. The future outlook is positive with the industry expected to reach over 22 million units by 2015-16, driven by rising incomes and an expanding middle class in India.
36421489 bajaj-auto-ltd-business-strategy-case-study-pptPia Sole
Bajaj Auto Ltd was once the dominant player in the Indian scooter market but lost its leadership position to Honda Motorcycle Scooter India. This was due to Bajaj failing to anticipate changing consumer preferences as motorcycles became more popular than scooters. While Bajaj focused on its iconic Chetak scooter for over 30 years without innovation, competitors launched new gearless scooter and motorcycle models with better technology and design. Bajaj has since tried various strategies like launching new scooter models, lowering prices, and rebranding to regain market share in scooters and grow its motorcycle business.
The document proposes a one-day mini trade fair to be held on September 5, 2013 from 9:00am to 4:00pm at the M.U. Covered Court. The event aims to provide an opportunity for companies and individuals to showcase and sell their products and services. A three step plan is outlined including campaigning the event from September 2-4, advertising the trade fair through flyers and posters, preparations like establishing promotions and assigning committees, and the event proceedings from the opening program to trading and closing. An estimated budget of 12,000 pesos covers items like goods, prizes, booths, decorations, sound system, campaign materials, and emergency funds.
The document provides an overview of the Mahindra & Mahindra Group, an Indian multinational conglomerate. Some key points:
- Founded in 1945, Mahindra has grown to a $15.4 billion business with over 144,000 employees across multiple sectors including automobiles, technology, energy, finance, and more.
- Its core automobile business includes production of passenger and commercial vehicles, tractors, and two-wheelers. It has a 6.5% market share in passenger vehicles in India.
- Mahindra has pursued diversification through both related diversification leveraging synergies across sectors, and unrelated diversification into new sectors like IT, infrastructure, hospitality
Mahindra & mahindra project repot by (makshud khan)Makshud Khan
The document discusses customer satisfaction with Mahindra and Mahindra vehicles based on a study conducted in Deoghar, Jharkhand. It provides details about Mahindra's product portfolio and strategies to improve customer satisfaction. The research methodology involved collecting primary data through 150 questionnaires and secondary data from websites and magazines. Key findings were that Mahindra has a good market share in Deoghar for SUVs and customers are generally satisfied with the design, services, and facilities provided compared to other brands. The conclusion is that Mahindra is offering good customer satisfaction in Deoghar.
M&M complete analysis done in the year 2013, from july 2013-october 2013 with the help of our respective college staff. Special thanks to the Dean Prof. Bhattacharjee & visiting faculty prof. Abhay Srivastava.
The document summarizes how Digital Future engages the geek chic audience across multiple platforms. It describes Digital Future's large reach of over 32 million men online and through various publications. It then provides details on the geek chic audience demographics and behaviors, such as being mostly young, influential males who are early adopters of new technologies. Finally, it shares some of Digital Future's properties and examples of past marketing campaigns for clients such as Scion, Hyundai, and video game publishers.
The document summarizes a social media campaign run by HomeShop18 and Samsung Mobiles on Facebook and Twitter to promote the Samsung Galaxy SIII smartphone. On Facebook, the campaign asked users questions about the phone and HomeShop18 for a chance to win the SIII. This drove over 66,000 shares and engagement. On Twitter, the campaign encouraged sharing pictures for luck and tagging friends, trending the contest locally. In total, the campaign drove over 20,00,000 impressions and engagement across platforms while promoting the brands' association.
Rohit Talwar - Event Innovation and the Technology Timeline - Imex Las Vegas...Rohit Talwar
The document provides information about an event focused on innovation in the meetings industry. It discusses various innovative event formats and technologies that could be used for events in 2020, including augmented reality, holograms, personalized experiences, and reduced carbon emissions through virtual attendance. The document encourages attendees to share their own event innovations.
The document discusses strategies and agendas for creativity in Toronto presented by Tim Jones, President and CEO of Artscape. It addresses a decade of decline for creativity due to downloading from federal and provincial governments, but hopes for a cultural renaissance through celebrations and new strategies to support the arts agenda.
Organizing Music Events - How to Plan & Make Your Plan WorksCindy Nara
1) The document provides guidance on organizing a music event, outlining key action steps including concept, planning, execution, and evaluation.
2) For the concept step, it advises determining goals, target audience, mission, and feasibility. For planning it covers date, venue, talents, budget, and rundown.
3) Execution involves preparation and rehearsal. Evaluation includes debriefing feedback to improve future events. The document uses examples of organizing a Korean music concert to illustrate the process.
Consulting to Mahindra Two Wheeler Auto DealerTirthankar Pal
This document summarizes a consulting assignment for Mahindra 2 Wheelers Dealer. It includes the team members and initial objectives of understanding issues/opportunities and proposing recommendations. It introduces the client, Shruti Automobiles, and problem statements of low customer footfall and sales. It analyzes market data, the client's sales/costs, human resources, and promotional activities. Recommendations include improving the dealer management system, human resources, store visibility, branding/promotions, and recruiting a star salesman. It suggests now is the best time due to a shrinking market and Mahindra's upcoming new models.
The 12th Indian Auto Expo was a very exciting event for the Indian bike industry, as it saw over 30 new products being unveiled. Here is a brief breakdown of what panned out over the first two days of the 2014 Auto Expo – The Motor Show, here in Noida, UP.
This document provides information about an educational train trip from Helsinki to Shanghai for the Aalto community around the 2010 World Expo. The trip will take place from May 14-24 and include workshops, mini-lectures, and activities led by participants on the train. Exams can also be taken on the train. The price will be under 1000 euros plus the return flight. The trip will culminate with the opening of the Aalto Design Factory in Shanghai on May 25 and Finland Day on May 27. More details can be found on the website listed.
The document outlines the design process for a product launch event stage design. It describes developing concepts to accommodate 500 seated guests, including wheelchair access. Concepts included tension structures, screens, and lighting. 3D renderings from different angles were created to provide clients a sense of the spatial environment and key event moments. The design process refined concepts and added color, lighting, and texture for dramatic effect.
Digital transformation - Watify Launch EventScopernia
How will digital disruption change businesses, people and society? And how should Europe and European companies, big and small, respond? My keynote on the Watify Launch Event in Brussels.
This document discusses Bajaj Auto Limited, an Indian motorcycle and three-wheeler manufacturing company. It provides an introduction to the company and its products. The document then outlines Bajaj Auto's vision, mission, and activities at the corporate, division, and strategic business unit levels. It performs a SWOT analysis and discusses Porter's 5 Forces model and the BCG matrix as they relate to Bajaj Auto. Finally, it provides a brief overview of Bajaj's progress over the years.
Mercedes - Benz - Product Launch Event SetGaurav Sharma
The document outlines the layout and installations for a press conference, including an entrance arch, registration desk, art gallery installation featuring sculptures on a podium, checkered backdrop, heritage wall installation with screens and edge-lit platforms, and a stage area for light graffiti performances.
The document provides an overview of the automobile industry in India and analyzes Mahindra & Mahindra. It discusses that India has emerged as the 6th largest producer of passenger vehicles globally. The key segments in the industry are two-wheelers, passenger vehicles, and commercial vehicles. It then performs a SWOT analysis, PESTEL analysis, Porter's 5 forces analysis, and evaluates Mahindra & Mahindra using these frameworks. Key strengths of M&M highlighted are its strong brand, innovation, and ability to produce sturdy vehicles suited for Indian roads. The analysis identifies opportunities for M&M in developing new vehicle types while also noting threats from competition and rising fuel prices.
The document provides information about the Tata Nano car, introduced in 2008 as India's "People's Car." It discusses the car's affordable price of 100,000 rupees, its small size and fuel efficiency. It also summarizes Tata's market research which showed potential for the Nano in India given the country's large family sizes and growing middle class. The document outlines Tata's strategies for manufacturing, marketing and distributing the Nano to make it widely available and increase car ownership across India.
Hero MotoCorp Ltd. is the largest motorcycle manufacturer in India. It was formerly a joint venture between Hero Group of India and Honda of Japan called Hero Honda. In 2010, Honda exited the joint venture and Hero Group acquired Honda's shares. The company has three manufacturing plants in India and a large sales network across the country. It aims to achieve $10 billion in revenue and sell 10 million two-wheelers by 2016-17, including expanding internationally. Hero MotoCorp offers a wide range of motorcycle and scooter models catering to different market segments.
PEST & Porter’s five force analysis on two wheeler industryJomy Mathew
This document provides an overview of the two-wheeler industry in India, which is the second largest producer of two-wheelers globally. It discusses the major players in the industry such as Hero MotoCorp, Honda, Bajaj Auto, and TVS Motors. Hero MotoCorp has the largest market share at 44%. The document also presents production and sales figures for the past few years showing annual growth. A PEST analysis and Porter's Five Forces analysis are included to evaluate the industry's macro environment and competitive forces.
Industry analysis of two wheeler marketAnil Nandyala
This document provides an analysis of the two-wheeler industry in India. It discusses the key players in the industry including Hero Motocorp, Bajaj Motors, and TVS. It analyzes their strategies, products, financial performance, and compares their strengths and weaknesses. The industry is consolidated with the top 3 players accounting for over 80% of market share. Motorcycles dominate the market but scooters are the fastest growing segment. The future outlook is positive with the industry expected to reach over 22 million units by 2015-16, driven by rising incomes and an expanding middle class in India.
36421489 bajaj-auto-ltd-business-strategy-case-study-pptPia Sole
Bajaj Auto Ltd was once the dominant player in the Indian scooter market but lost its leadership position to Honda Motorcycle Scooter India. This was due to Bajaj failing to anticipate changing consumer preferences as motorcycles became more popular than scooters. While Bajaj focused on its iconic Chetak scooter for over 30 years without innovation, competitors launched new gearless scooter and motorcycle models with better technology and design. Bajaj has since tried various strategies like launching new scooter models, lowering prices, and rebranding to regain market share in scooters and grow its motorcycle business.
The document proposes a one-day mini trade fair to be held on September 5, 2013 from 9:00am to 4:00pm at the M.U. Covered Court. The event aims to provide an opportunity for companies and individuals to showcase and sell their products and services. A three step plan is outlined including campaigning the event from September 2-4, advertising the trade fair through flyers and posters, preparations like establishing promotions and assigning committees, and the event proceedings from the opening program to trading and closing. An estimated budget of 12,000 pesos covers items like goods, prizes, booths, decorations, sound system, campaign materials, and emergency funds.
The document provides an overview of the Mahindra & Mahindra Group, an Indian multinational conglomerate. Some key points:
- Founded in 1945, Mahindra has grown to a $15.4 billion business with over 144,000 employees across multiple sectors including automobiles, technology, energy, finance, and more.
- Its core automobile business includes production of passenger and commercial vehicles, tractors, and two-wheelers. It has a 6.5% market share in passenger vehicles in India.
- Mahindra has pursued diversification through both related diversification leveraging synergies across sectors, and unrelated diversification into new sectors like IT, infrastructure, hospitality
Mahindra & mahindra project repot by (makshud khan)Makshud Khan
The document discusses customer satisfaction with Mahindra and Mahindra vehicles based on a study conducted in Deoghar, Jharkhand. It provides details about Mahindra's product portfolio and strategies to improve customer satisfaction. The research methodology involved collecting primary data through 150 questionnaires and secondary data from websites and magazines. Key findings were that Mahindra has a good market share in Deoghar for SUVs and customers are generally satisfied with the design, services, and facilities provided compared to other brands. The conclusion is that Mahindra is offering good customer satisfaction in Deoghar.
M&M complete analysis done in the year 2013, from july 2013-october 2013 with the help of our respective college staff. Special thanks to the Dean Prof. Bhattacharjee & visiting faculty prof. Abhay Srivastava.
The document summarizes how Digital Future engages the geek chic audience across multiple platforms. It describes Digital Future's large reach of over 32 million men online and through various publications. It then provides details on the geek chic audience demographics and behaviors, such as being mostly young, influential males who are early adopters of new technologies. Finally, it shares some of Digital Future's properties and examples of past marketing campaigns for clients such as Scion, Hyundai, and video game publishers.
The document summarizes a social media campaign run by HomeShop18 and Samsung Mobiles on Facebook and Twitter to promote the Samsung Galaxy SIII smartphone. On Facebook, the campaign asked users questions about the phone and HomeShop18 for a chance to win the SIII. This drove over 66,000 shares and engagement. On Twitter, the campaign encouraged sharing pictures for luck and tagging friends, trending the contest locally. In total, the campaign drove over 20,00,000 impressions and engagement across platforms while promoting the brands' association.
How We Made A Social Media Success Of A Gaming EventSaurabh Pandey
We had 10 days and zero advertising budget to promote the first of its kind Gaming event targeted at school students across 6 cities in India. The idea was to create awareness and engagement among school students about the event on social media
Jaguar: Engaging the right audiences case studyWe Are Social
Jaguar faced the challenge of engaging two distinct audiences - those in-market to purchase and aspirational fans - on social media without diluting its luxury brand. Through understanding each audience and testing different content types, Jaguar became the most engaged automotive brand. Key tactics included exclusive pre-launch content, live event coverage, influencer experiences, building intrigue, and rewarding engaged fans. These strategies helped strengthen the brand and expand its potential customer base.
Vinfotech is a global leader in fantasy sports app development. We create revenue focused reward based fantasy sports solution. We delivered 80+ fantasy sports websites & mobile applications to our customers around the world.
This document summarizes an affiliate marketing service that charges clients only for results generated from promotional campaigns. Affiliate marketers, bloggers, influencers and publishers promote clients' products and websites. The service implements tracking pixels to monitor results in the client dashboard. It has generated over 750,000 conversions for past clients through social media posts, articles and ads. Sample campaigns demonstrate registration and participation results for food and game launches. Pricing depends on the promotion, with free trials offered for the first 100 conversions.
Vijay Sales crosses 100k fans - Social Media Case Studycogmatdigital
To mark crossing 100k fans on Facebook, Vijay Sales wanted to do something special. What's more special than your friendly Vijay Sales employee thanking you via a live steam!
Homeshop18's Samsung Galaxy SIII Contest on Facebook & TwitterSocial Samosa
Find out how Homeshop18 and Samsung mobiles teamed up to for a campaign that got popular on the two biggest social media platforms - Facebook and Twitter
The document summarizes a social media campaign run by HomeShop18 and Samsung Mobiles in India to promote the Samsung Galaxy SIII smartphone. The campaign leveraged Facebook and Twitter over 3 days and resulted in over 10 million total impressions and outreach. On Facebook, it received nearly 8,000 entries with over 66,000 shares. On Twitter, it trended for 3 days in India and received over 2,500 retweets of the most popular tweet. The campaign was successful in driving fans, followers, and traffic to HomeShop18's website.
How We Made A Social Media Success Of A Gaming EventSaurabh Pandey
Game Jam Titan is a unique multi-city gaming event targeted at school and college students. Our brief was to create awareness & reach and engagement alongwith tangible metrics growth. We had under 2 weeks. This is the story of how we did it.
Twitter | @snktrdonline
Facebook | facebook.com/snktrd
Instagram | @snktrd
Website | www.SnkTrd.com
SnkTrd (sneak+trade) is an online community established in 2012, by Thomas Mitchell, with a purpose of providing a social platform for all things sneaker-related, available to anyone, anywhere. The online community functions by integrating e-commerce with social media. SnkTrd's innovative approach to shopping online offers sneaker enthusiasts a specific online space to share their passion.
Oasis Tiles Event Marketing Case Study by WebshakersHiloni Punatar
Oasis tiles are one of the largest tiles manufacturers in India. Webshakers helped them with their marketing in events and for the launch of brands new identity and products. Webshakers also managed the PR communication with brand ambassador Kriti Sanon.
This document describes several digital marketing campaigns conducted by an agency. It summarizes four campaigns:
1. A campaign for Yepme to promote an upcoming movie that involved getting fans to be featured in the movie poster and running a contest on a microsite.
2. A 360-degree campaign for a new air purifier brand that involved developing a website, digital PR, social media, SEO and media strategies.
3. A campaign for a new World Trade Center development that included developing an informative website and media buys.
4. Several Twitter engagement campaigns for movies, mobile phones and other brands that involved influencers generating buzz using relevant hashtags.
The document emphasizes ideas and digital strategies
This document summarizes an interactive agency called Digivaasi that focuses on creatively engaging consumers online. It introduces the team members and their roles. It then highlights several successful online marketing campaigns Digivaasi has run for brands like Pepsi, Aircel, Topper, Happydent and others. These campaigns used interactive websites, Facebook applications, videos and more to creatively deliver brands' messages and build relationships with consumers.
The digital landscape is evolving by the minute and so are we! Presenting the ever-evolving and prevalent Walnut Media, the only agency who creates milestones and crosses them in the blink of an eye.
www.walnut-media.com
www.facebook.com/walnutmediapk
This document summarizes the services of an organization that runs social media campaigns for artists and brands. They have launched over 250 campaigns for global brands and artists, reaching a community of 1.3 million members who have extensive social networks. The organization provides full-service campaign management, using a widget that can be integrated on websites and social media to engage communities in submissions, voting, and sharing. They guarantee high participation levels and reach through leveraging global influencers and their expertise in community building.
The document summarizes a campaign review for a Pakistani event to promote a hair product brand. Some key points:
- The digital media campaign reached 29,000 new fans in 4 days, delivered over 22 million impressions and engaged users over 977,000 times.
- The content attracted mostly females (96.6%) and had a high re-engagement rate of 57%. Two apps launched gained over 2,650 entries.
- Goals were to create buzz around style and fashion, reach target audiences with engaging content, own fashion trends, and increase fans by 25k+.
- Compared to competitors, the brand achieved the second highest engagement rate of 15.6%, following Pantene which
The document summarizes a campaign review for a Sunsilk event at the Pakistan Fashion Design Council (PFDC) fashion week. Some key points:
- The campaign reached 29,000 new fans in 4 days, delivered over 22 million impressions and engaged over 977,000 people.
- The content attracted mostly females (96.6%) and had a high re-engagement rate of 57%. Two apps gathered over 2,650 entries.
- Goals were to create buzz around style and fashion in Pakistan, reach target audiences with engaging content, and increase the fan base by 25k+.
- Compared to competitors Pantene and Head & Shoulders, Sunsilk had the
This document discusses customer engagement platforms and tools provided by Citymag, Proqserv, and Gamencontest. It offers the following platforms for customer engagement and lead generation: mobile apps, websites, games, contests, surveys, coupons, deals, and blogs. It details how these platforms can help market campaigns to millions of targeted users, provide engagement tools, and track analytics. Payment options are also provided for running games and contests on the platforms.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
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Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
11. Centuro In 60 Seconds
Adding Glamour To The
Launch Campaign, TVC
Was Premiered Exclusively
For The Digital Audience
And What Did We Achieve?
Over 2 Lakh Video Views
In 4 Days
12. Share & Win Activity On Facebook Increased The Reach
Of Our TVC
13. Talk Of The Town
The Centuro Received Excellent Feedback From Top
Auto Publishers
14. And This Was Just The Teaser
The Real Deal Was Yet To
Unfold…
If We Took The Social Race
That Seriously,
We Wanted To Ace The Digital
Race Too!
During The Post Launch Phase
We Rode Through Sites Like
Yahoo And Msn, A Little Too
Literally
15.
16.
17.
18.
19.
20.
21. Times Of India iPad Innovation
https://dl.dropboxusercontent.com/
u/33046124/Work/Video/Mahindra%2
0Centuro%20iPad.m4v
25. Centuro Gaming Challenge
These Games Were
Further Leveraged To
Carry Out A Gaming
Contest For Our Loyal Fans
We Created A
Dashboard For The
Gaming Zone
26. And Received
Overwhelming
Response From The
Users
We Also Gave Out
Profile Badges To All
The Users Who Played
Our Games
6 Winners For The Gaming Contest
Were Given A Samsung Tab And The
Top Winner Received An XBOX 360
27. We Promoted The Games Through The New Platform
‘Vine’. We’re The Only Two Wheeler Company To
Leverage This New Platform
28. Instagram
We Entertained Our Fans On The Most Popular Online Photo-sharing, Videosharing And Social Networking Platform Instagram!
All The Behind The Scene Action Was Captured And Showcased!
29.
30.
31. The Chequered Flag
Achieved A Lot Of Digital Media Success
We Gained Over 3.5 Lakh Fans On Facebook On The Day Of The Launch.
We Have Crossed 9 Lakh Fans On The Page Today
32. Over 2.7 Lakh Visitors, With Over 7.8 Lakh Page Views
We Received Online Leads Over 7000
33. 900 Fans Inviting Over 1.5 Lakh Friends
Through Share & Win We Received 6700 + Views
On The TVC
34. The New TVC Received More Than 2 Lakh Views In A Span Of 4
Days