The document summarizes a social media campaign run by HomeShop18 and Samsung Mobiles in India to promote the Samsung Galaxy SIII smartphone. The campaign leveraged Facebook and Twitter over 3 days and resulted in over 10 million total impressions and outreach. On Facebook, it received nearly 8,000 entries with over 66,000 shares. On Twitter, it trended for 3 days in India and received over 2,500 retweets of the most popular tweet. The campaign was successful in driving fans, followers, and traffic to HomeShop18's website.