This document describes several digital marketing campaigns conducted by an agency. It summarizes four campaigns: 1. A campaign for Yepme to promote an upcoming movie that involved getting fans to be featured in the movie poster and running a contest on a microsite. 2. A 360-degree campaign for a new air purifier brand that involved developing a website, digital PR, social media, SEO and media strategies. 3. A campaign for a new World Trade Center development that included developing an informative website and media buys. 4. Several Twitter engagement campaigns for movies, mobile phones and other brands that involved influencers generating buzz using relevant hashtags. The document emphasizes ideas and digital strategies

1. DRIVEN BY IDEAS
412, New Delhi House, 27 Barakhamba Road, Connaught Place,
New Delhi-110001

2. We know what a good idea can achieve and we are willing to go an extra mile for it
A good idea demands constant innovation, patience and perseverance and these things runs in
our blood!

3. That is why we are willing to get fired for presenting a good idea.
Good ideas have the potential to change world culture: George Lois

4. We support everything that we do at Janus with idea let it be brands, stand alone
campaigns or integrated campaigns that we undertake
HENCE, IDEAS AT THE CORE

5. DIGITAL ENGAGEMENT CAMPAIGN

6. Campaign Brief
Yepme became one of the sponsors of Shahrukh Khan’s upcoming
movie FAN.
For the same Yepme was looking for a way to drive sales on their portal
by generating a buzz among the SRK fans.
Strengthen the brand’s proposition & instil conversations
among SRK Fans to try out new collection at Yepme
To generate enough buzz in a short while and
get the Conversation On!
Campaign Objective

7. We came up with a unique approach to make 100 SRK fans to be a part
of the history by publishing their faces in the FAN movie poster.
To get the word out and to amplify the conversations, we used Bloggers
and Twitter Influencers.
We created a microsite where we ran campaigns to test the IQ of SRK
fans and to give them a chance to be the part of the history
We received over 22000 entries for the complete
campaign within 7 days of the campaign.
We also received around 8000 unique users who got to
make our SRK customized picture for their Facebook
profile
The Idea
Campaign Deliverables

8. Website Layout Sample for Yepme

9. 360 DEGREE DIGITAL CAMPAIGN

10. Campaign Brief
Hindware was foraying into Air Purifier space with their new product
Moonbow.
They wanted to do this launch primarily over Digital medium and
promote sales and create a buzz around the same.
Generate maximum buzz and traction for the new launch of
Moonbow keeping in mind the sensitivity of being associated
with HSIL.
To create a website and to encourage website visits and to
encourage potential buyers to make a purchase.
Campaign Objective

11. The idea was to come up with a concept that registers the brand in the minds of
people and also shows what brand stands for.
After research we can up with the theme of “Refreshed Living” This was going to
serve as the central communication for the brand.
Keeping in mind the objective, we developed an aesthetic rich website that
conveys the purity and refreshed feeling among the users.
We took charge of the Digital PR, Social Media, SEO and Media for the brand.
• HSIL share soared by 1% just after digitally launching the brand.
• We got over 100 coverages without spending a single penny.
• Over 2500 Facebook fans during the launch of the social handles.
• Gained over 300 sales inquiries just on the day of launch.
• With the success, we also have a plan in mind for the upcoming
campaign over Facebook.
The Idea
Campaign Deliverables

12. Website Layout Sample for Moonbow

13. 360 DEGREE DIGITAL CAMPAIGN

14. Campaign Brief
Viridian Group was coming with a new World Trade Center in
Chandigarh for which they were looking for a dedicated agency who
can do the promotion of this upcoming property to attract new
businesses.
The key markets for WTC Chandigarh were India, Dubai and Canada.
Wide scale buzz in the online sphere among the Indian and the
NRIs located in Dubai and Canada.
Campaign Objective

15. The idea here is to come up with an all new website that convey WTC’s core
philosophy and also a media campaign to makes sure that our message reach our
target audience and to ensure maximum queries for the same.
• A robust website conveying the core message of WTC.
• Media campaign registered over 34000 visits on the website during a
tenure of 30 days.
• The GDN campaign received over 3000 inquires solely based on the
campaign.
The Idea
Campaign Deliverables

16. Website Layout Sample for WTC Chandigarh

17. TWITTER ENGAGEMENT CAMPAIGN

18. Campaign Brief
HBO wanted to try out Twitter campaign for announcing the first time TV
premier of Transformers: Age of Ultron .
They wanted to see what impact does Twitter campaign have on overall
TRP of the premier.
Generate buzz among the Transformer fans and movie buffs
about the first time TV premier of Transformers: Age of Ultron
Campaign Objective

19. We roped in various Twitter entertainment movie blogger and influencers who
generated a conversation around the movie and generate a buzz among the
movie buffs.
• The hahstag #TransformersonHBO trended for over 5 hours.
• 1568 tweets were made out of 800 tweets were made by the influencers
and rest were organic traction
• Campaign reached over 1,713, 480 people and generate impression
over 9,178, 756
The Idea
Campaign Deliverables

20. TWITTER ENGAGEMENT CAMPAIGN

21. Campaign Brief
Micromax was coming up with a new range of mobile phone called YU
Yunique.
For the launch of the same they wanted to create a buzz among the
online sphere, where people were talking about the specs and the
overall experience of the phone.
Generate buzz among the Transformer fans and movie buffs
about the new range of mobiles YU.
Campaign Objective

22. We roped in various Twitter entertainment movie blogger and influencers who
generated a conversation around the the mobile device and who did their
independent review post launch of the product and posted their experience with
the device and build excitement around the launch.
• The hahstag #Yunique trended for over 9 hours.
• 10,000 tweets were made out of 4000 tweets were made by the
influencers and rest were organic traction
• Campaign reached over 43,64,218 people and generate impression
over 9,00,22,241
The Idea
Campaign Deliverables

23. DIGITAL ENGAGEMENT CAMPAIGN

24. BRIEF
OBJECTIVE
Star Movies had planned to
telecast the Oscars event live on
February 27th
The Entertainment Channel
wanted to bring in buzz as a Teaser
to the entire gala!
The Goal was to bring in
thousands of conversations
which were not just Fun,
but also Witty…
All this while also ensuring
the whole activity turned
into a Viral Phenomenon!

25. THE PLAN
THE ROLL OUT
The brand took the advice
and decided to rollout a fun
activity rather than a
Serious one!
People had to give their
#AwardWinningExcuses
to bunk office / college to sit
back and watch the
Oscars Live…
The Activity was
Kick-started with over
80 Key-Influencers who
were ideally movie buffs!
The trigger was followed by
400+ Conversationalists
who were to buzz the
rest of the twitter crowd
in a way to join the gala!

27. DIGITAL ENGAGEMENT CAMPAIGN

28. BRIEF
THE PLAN
Tropicana Slice planned
out a new Product launch
TVC with their brand
ambassador Katrina!
The Brand wanted to
generate enough Teaser
Buzz resounding across the
Web and then rolling onto
Product Reveal…
A Gossipy Story was
scribed around the start,
Katrina and the plan was to
leverage the mileage to
while the Maximum Buzz
was ON…
Katrina Goes Missing was
the gist and it had to be
deployed with Top
Secrecy!

29. STRATEGY
ROLL OUT
It wasn’t any regular
campaign. Content Seeding
was split between
• Credible Publishers
• Interactive Bloggers
• Relevant Influencers
to bring about a tight knit
story…
Activation of every stake
holder was strategically
planned across different
phases…
Abiding the Essence,
custom made briefs
and samples were
made
The roped in
Digital
Publishers
Ignite
d the
Spark
The Loop was closed
by the influential
Celebrity Bloggers

32. TWITTER ENGAGEMENT CAMPAIGN

33. Campaign Brief
Renault was coming into the market with a new range by the name of
KWID.
For the brand promotion, Reanult has signed up A.R. Rahman and
Ranbeer Kapoor. The brand also wanted to popularize the theme song
“Re Re Rafter” music before the launch of the automobile.
Generate buzz among the Transformer fans and movie buffs
about the #RenaultKWID and #RenaultRahman (Both were 2
different campaign happened at two different times)
Campaign Objective

34. We roped in various Twitter entertainment movie blogger and influencers who
generated a conversation around AR Rahman fans and the people who were
looking for a new car and of course Ranbeer Kapoor.
• The hahstag #RenaultRahman trended for over 5 hours.
• 10,536 tweets were made out of 3000 tweets were made by the
influencers and rest were organic traction
• Campaign reached over 2,750,987 people and generate impression
over 90,228,999
The Idea
Campaign Deliverables

35. We tell engaging brand stories using the most appropriate communication platforms that help us
reach our target audience.
OUR SERVICES
social> video > media> experiential> search & adwords> mobile

36. THANK YOU.