PPC Advertising Guide: Learn World of Pay-Per-Click

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1 like•475 views

Mahesh Gangurde

This document provides an overview of pay-per-click (PPC) advertising and outlines the key steps to set up an effective PPC campaign, including getting organized, setting a budget, researching competitors and keywords, developing ad creatives and landing pages, monitoring performance, and analyzing reporting. The goal is to teach the basics of the PPC advertising world.

Education Technology Design

Learning the World of
Pay-Per-Click
Advertising
Mike Duncan
Sage Island CEO
www.slideshare.net/sageisland

What is Pay-Per-Click?

Get Organized

Budget

Competitive Research

Target Audience

Keyword Research & Development

Ad Creative Development

Determine Landing Pages

Monitor & Refine

Reporting

www.slideshare.net/sageisland
Mike Duncan
Sage Island CEO
www.SageIsland.com

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PPC Advertising Guide: Learn World of Pay-Per-Click

1. Learning the World of Pay-Per-Click Advertising Mike Duncan Sage Island CEO www.slideshare.net/sageisland

2.

3. What is Pay-Per-Click?

4.

5.

6.

7.

8.

9.

10.

11.

12. Get Organized

13.

14.

15.

17.

18. Competitive Research

19.

20. Target Audience

21.

22.

23.

24.

25.

26.

27.

28. Keyword Research & Development

29.

30. Ad Creative Development

31.

32.

33. Determine Landing Pages

34.

35.

36.

37.

38. Monitor & Refine

40.

41.

42.

43. www.slideshare.net/sageisland Mike Duncan Sage Island CEO www.SageIsland.com