Drm Midterm
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The document discusses improving the fitting room experience with technology. It suggests that fitting rooms could be made larger with better lighting, mirrors, and amenities. Technology could make the experience more personalized and provide consumers with deeper product information and advice. Social aspects are also important, allowing consumers to get opinions from outside the fitting room. The goal is to enhance trust and reduce the risk of purchases through a more convenient and engaging experience.
![Hypothesis Define Basic Project Hypothesis Our group will focus on the developing fitting room with technology. With various projects already in the works, there are new improvements that can be made when it comes to being developing. Consumers get the best buying focus on the fitting room because they pay attention in there. What the company wants The fitting room in market is ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Drm Midterm
- 1. An Experience of Fitting Rooms Revised Version SANGMIN LIM XIN LIU
- 3. A privacy area and separating you from other people
- 5. Adding some advanced amenities
- 8. What is the relationship between two groups?
- 10. Mirrior
- 11. Technology
- 12. Make it smarter
- 19. Personalization
- 20. Control & Access
- 22. Internet Account
- 23. Customer Cards
- 25. Abstract / EmotionA Physical Fitting Room The objective is to help people find their fashion goods and gives fashion advice to every person. It can record every past purchase. Technology behind the scenes. It is a smart closet.
- 27. Wealth
- 28. Car culture (GPS device)
- 29. Mobile (SMS)
- 30. Social networkingsMen: focus on practicality and function interested in computer system Women: focus on price and beauty match need shopper help more sophisticated
- 33. Immune to most advertising
- 34. Enjoying full access to information, reviews, and navigation
- 35. Experienced consumers are trying out new anythingSource: trendwatching.com
- 37. Packaging the service and products
- 38. Free shampoo samples in magazines, sale promotion stand in a supermarket. Source: trendwatching.com
- 40. Community
- 41. Connectivity
- 43. Pick good things
- 45. Vitrual ClosetA Fitting Room in Public Space The objective is convenience for people use the fitting room in public area. The idea is the consumers is virtually supported by their friends and families when they’re shopping. Social networking meet “social retailing”
- 47. Moible (SMS)
- 48. Soceity
- 49. Fast food
- 50. Social networkingsMen: focus on practicality and function interested in computer system Women: focus on beauty match and virtual feeling Show ideas with friends Connect with families and friends more sophisticated
- 52. Social Shopping in a fully enhanced RFID store (source: RFID Radio.com)* RFID : Radio Frequency Identification
- 54. In - Store observation