My presentation on 'future proofed SEO for Magento stores' at Magento Imagine 2015.
You can read my more detailed guide to Magento SEO here > https://paulnrogers.com/magento-technical-seo-issues-to-look-out-for/
SEO - OnPage Optimization - Digital MarketingNeeraj Reddy
OnPage Optimization, Meta Tags, Title Tags, Webmaster Tools, Robot.txt, Canonical Links, Content Optimization, Web Optimization, Targeting Location, Digital Marketing Course
Learn about the basics of Search Engine Optimisation for popular search engines like Bing and Google, including an overview of content, page structure, Google Analytics, SEO for Content Management Systems, and more.
SEO - OnPage Optimization - Digital MarketingNeeraj Reddy
OnPage Optimization, Meta Tags, Title Tags, Webmaster Tools, Robot.txt, Canonical Links, Content Optimization, Web Optimization, Targeting Location, Digital Marketing Course
Learn about the basics of Search Engine Optimisation for popular search engines like Bing and Google, including an overview of content, page structure, Google Analytics, SEO for Content Management Systems, and more.
Shopify SEO implies the SEO improvements that are unique to Shopify. Shopify SEO guide gives SEO tips and tricks. Consisting of several SEO-friendly features, Shopify has many more covert features that could get you ranked high on the SERPs.
Session 2 from RankAbove's SEO workshop for developers. Senior Analyst Kalman Labovitz covers tips for schema, on-page elements (default vs manual, marketing vs dev), breadcrumbs and internal linking, and server responses.
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
Here I have tried to describe essential On-page SEO factors based on Google 2020 Updates. As my log time working experiences in this field I have tied my best.
Check the video on youtube: https://youtu.be/ZhK4UnLxY3g
Visit: www.imbdagency.com/seo
My personal site: www.imshamim.com
Shopify & Shopify Plus Ecommerce Development Experts Folio3 Software
As Shopify developers and experts specializing in Shopify design and development services, we have been enabling businesses outpace their competition and deliver value to their customers for over five years. Our Shopify and Shopify Plus experts offer full spectrum Shopify development services and solutions to clients across a wide range of industries. From Shopify design, Shopify customization and Shopify app development, to full-fledged Shopify migration and Shopify support services, we are your go-to Shopify development partner.
Our white-glove approach and hands on bedside manner makes us the perfect partner to help turn around your ecommerce business. Whether you’re looking to enhance your Shopify store’s customer experience, convert your ecommerce idea into a fully functional Shopify web store, or want to migrate your existing ecommerce site to Shopify or Shopify Plus, our Shopify experts can help you get there. Our service focus for Shopify development is based on providing services related to:
Shopify Design
Shopify Customization
Shopify Integration Solutions
Shopify App Development
Shopify Migration (from other ecommerce platforms)
Shopify Support
Global Reference Architecture for Multiple Brand Deployments on MagentoKimberely Thomas
Highlight the pros and cons between using a single and multiple instances of Magento to deploy multiple global brands on Magento. Learn how to configure Magento’s website, store and store views to meet your requirements. See how a common reference architecture deployed to multiple instances can best support global brands for scalability, agility and innovation. Learn how to lower your total cost of ownership and accelerate your time to market.
At Folio3 we specialize in all aspects of Magento development, from Magento design and web store development, to Magento customization, Magento integration and custom Magento extensions. As a Magento 2 Trained Solution Partner with over 10 years of ecommerce expertise, and a dedicated team of certified Magento development experts (including certified Magento & Magento 2 developers, architects and project managers), we can assist you with practically any Magento development requirement. Our Magento service focus is based on:
Magento (1 & 2) Customization
Magento Integration Solutions
Magento Design
Magento (1 & 2) Development
Magento Migration (from other platforms)
Magento Performance Optimization
Magento Support
Custom Magento Extensions & Modules
Analytics for Product Listing Pages (PLPs)whencanistop
This is a presentation completed by Alec Cochrane and Kelly McClean at the London Digital Analytics meetup group in September and then again at MeasureCamp7. See http://www.whencanistop.com/2015/09/analytics-of-product-list-pages.html for full write up
What is a Search Engine?
Examples of popular Search Engines
Search Engines statistics
Why is Search Engine marketing important?
What is a SEO Algorithm?
Steps to developing a good SEO strategy
Ranking factors
Basic tips for optimization
What you need to know to start customizing WooCommerce. These are the slides from my February 25, 2015 presentation at the Los Angeles WooCommerce Meetup
Shopify SEO implies the SEO improvements that are unique to Shopify. Shopify SEO guide gives SEO tips and tricks. Consisting of several SEO-friendly features, Shopify has many more covert features that could get you ranked high on the SERPs.
Session 2 from RankAbove's SEO workshop for developers. Senior Analyst Kalman Labovitz covers tips for schema, on-page elements (default vs manual, marketing vs dev), breadcrumbs and internal linking, and server responses.
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
Here I have tried to describe essential On-page SEO factors based on Google 2020 Updates. As my log time working experiences in this field I have tied my best.
Check the video on youtube: https://youtu.be/ZhK4UnLxY3g
Visit: www.imbdagency.com/seo
My personal site: www.imshamim.com
Shopify & Shopify Plus Ecommerce Development Experts Folio3 Software
As Shopify developers and experts specializing in Shopify design and development services, we have been enabling businesses outpace their competition and deliver value to their customers for over five years. Our Shopify and Shopify Plus experts offer full spectrum Shopify development services and solutions to clients across a wide range of industries. From Shopify design, Shopify customization and Shopify app development, to full-fledged Shopify migration and Shopify support services, we are your go-to Shopify development partner.
Our white-glove approach and hands on bedside manner makes us the perfect partner to help turn around your ecommerce business. Whether you’re looking to enhance your Shopify store’s customer experience, convert your ecommerce idea into a fully functional Shopify web store, or want to migrate your existing ecommerce site to Shopify or Shopify Plus, our Shopify experts can help you get there. Our service focus for Shopify development is based on providing services related to:
Shopify Design
Shopify Customization
Shopify Integration Solutions
Shopify App Development
Shopify Migration (from other ecommerce platforms)
Shopify Support
Global Reference Architecture for Multiple Brand Deployments on MagentoKimberely Thomas
Highlight the pros and cons between using a single and multiple instances of Magento to deploy multiple global brands on Magento. Learn how to configure Magento’s website, store and store views to meet your requirements. See how a common reference architecture deployed to multiple instances can best support global brands for scalability, agility and innovation. Learn how to lower your total cost of ownership and accelerate your time to market.
At Folio3 we specialize in all aspects of Magento development, from Magento design and web store development, to Magento customization, Magento integration and custom Magento extensions. As a Magento 2 Trained Solution Partner with over 10 years of ecommerce expertise, and a dedicated team of certified Magento development experts (including certified Magento & Magento 2 developers, architects and project managers), we can assist you with practically any Magento development requirement. Our Magento service focus is based on:
Magento (1 & 2) Customization
Magento Integration Solutions
Magento Design
Magento (1 & 2) Development
Magento Migration (from other platforms)
Magento Performance Optimization
Magento Support
Custom Magento Extensions & Modules
Analytics for Product Listing Pages (PLPs)whencanistop
This is a presentation completed by Alec Cochrane and Kelly McClean at the London Digital Analytics meetup group in September and then again at MeasureCamp7. See http://www.whencanistop.com/2015/09/analytics-of-product-list-pages.html for full write up
What is a Search Engine?
Examples of popular Search Engines
Search Engines statistics
Why is Search Engine marketing important?
What is a SEO Algorithm?
Steps to developing a good SEO strategy
Ranking factors
Basic tips for optimization
What you need to know to start customizing WooCommerce. These are the slides from my February 25, 2015 presentation at the Los Angeles WooCommerce Meetup
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
A presentation prepared for "seo for ecommerce" , How seo can help small businesses and give them competitive advantage.
How should be your content strategy for ecommerce sites, link building for ecommerce sites get more exposure on internet and searches etc.
visit http://grape5.com/
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Performing an SEO Audit- Pubcon Vegas 2013Selena Vidya
For more information on SEO audit services from Orthris: http://orthris.com/consulting-services/seo-audits/
Walkthrough on high level items for SEO audits from onboarding to technical. From Pubcon Vegas 2013.
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
Similar to Future-Proofed Magento SEO at Imagine 2015 (20)
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
3. About me
• Working in SEO / digital for over 8 years (in-house, agency +
consulting)
• Working with Magento for the last 5 years
• Specialise in Magento SEO (mostly consulting & auditing)
• Work as part of a consulting group
• Mostly work on audits (SEO, analytics, paid search, performance
optimisation and Magento code audits)
4. Overview
1.0 Getting the basics right
2.0 Magento configuration &
technical SEO
3.0 Future-proofing your visibility
6. Build SEO into your page templates
• Lots of reviews
• Reviews based on customer-
focused metrics as well as
just written content
• Useful / relevant reviews get
more visibility
• Good product content
• Product videos and lots of
images
• Q&A content from Facebook
7. Be more strategic with UGC
• Product reviews are important for injecting unique content into
product pages
• Split test your emails, timing and incentives to improve CR%
• Try and build relevancy and usefulness into your algorithm
• Integrate with your ESP and add sales data to monitor CR% and
deliverability metrics
• Give someone ownership
• Good use of space means more review content
8. Better site structure / architecture
• Try and build out high quality pages for secondary queries
• Complete a keyword discovery
• Add in rankings & landing page data
• Complete a gap analysis to identify pages required
• Create new pages (make sure you add content, otherwise you’re
just creating lots of thin pages)
9. Product-level duplicate content
• Having a single product feed (or single fields) for your site, resellers
and affiliates is a risk
• Don’t let affiliates and resellers use your review content
• Try to avoid using supplier copy
• Use the canonical tag for very close variants of products
(configurable and individual variants)
• Avoid using blanket content for the sake of it
10. Be careful with your robots.txt file
• Avoid the ‘standard’ robots.txt that is included in lots of blog posts
• Blocking all your dynamic pages with robots.txt can impact products
that are hidden behind merchandised products
• Don’t block your CSS and JS files
• Use the robots.txt strategically for crawl budget (for things like
search and multi-select layered nav pages)
11. Utilise rich snippets
• Easy opportunity to generate more clicks from existing rankings
• I usually recommend price, rating and search as a minimum for
ecommerce sites
13. Get your canonical tag implementation right
• Magento provides option to enable canonical tag on product and
category pages only
• Canonical tag should be on every page
• Not on CMS pages and homepage by default
• Make sure you’re not absolute referencing things like tracking URLs
• Canonical tag will only work for close variants
14. Keep an eye on URL rewrites
• Can cause frequent URL changes, especially on products (mainly
appending numbers)
• Make sure you check this after doing upgrades
• Can cause issues with redirect loops and crawlability
• CSV uploads can over-ride URL key
• Older /catalog/ URLs can get indexed because of rewrite issues
15. Be vigilant with indexing of low quality pages
• Layered navigation pages
• Search pages
• Pagination
• Session IDs
• Sort / order pages
• General site filters
• Duplicate /review/ pages
16. Watch out for duplication from secure pages
• Https variants of pages often get indexed with Magento
• This can be a very annoying duplicate content issue
• Two easy ways to resolve this:
– Canonicalise https pages to http equivalent (depending on size of site)
– Apply a redirect with exclusions for pages that need to be secure
– Ensure that links from account / checkout pages etc are pointing to http
versions of pages
17. A focus on layered navigation
• These pages should not
be indexed
• Don’t listen to people who
say they’re valuable for
long-tail
• Replace filters with volume
with static pages
• Don’t be fooled by search
friendly URLs
18. Split out your XML sitemaps
• More necessary for larger websites
• Gives you more visibility over issues (for different types of pages)
• I usually suggest at least product and category page sitemaps
• You could split out by categories
• Create an index sitemap if you do this
19. International SEO with Magento
• Having separate stores isn’t enough alone
• Use the hreflang tag (there are a few good modules available via
connect)
• Create separate Webmaster Tools accounts
• Localise content where possible
• Avoid using IP redirects (they still cause issues!)
20. Other things to think about
• Invest in performance!
– Google say it impacts rankings
– More importantly (in my mind) for crawl efficiency
• Think about mobile early
– Either do responsive or do your mobile site properly
27. Invest in data! (rankings,
visibility, competitors, mobile
etc)
28. To summarise…
• Be vigilant with what you’re allowing Google to index
• Be aware of how Google’s accessing your website (check your logs
regularly)
• Don’t forget the basics (UGC, site structure etc)
• Keep a close eye on mobile
• Lastly, invest in SEO (by far the best CPA / COS if done properly)!
29. Feel free to ask me questions
Twitter: @paulnrogers
https://paulnrogers.com
Email: paulrogers21@gmail.com
Editor's Notes
Worked in SEO / digital for over 8 years
In-house for large and small retailers, agency for GPMD and Session Digital and then consulting
I’ve been working with Magento for 5 years, mostly on SEO and analytics projects
Now work as part of a consulting group with senior Magento developers to offer code and performance audits as well
You should be looking to make all page types more relevant
TWG a really good example for cat pages (IWC content, TWG, editorial content, buying guides, videos etc
Appliances Online great example for products
Great product content
Lots of media content on the page (video and images)
UGC content from Facebook and Q&A and also reviews
UGC needs a strategy and can have a huge impact on organic
An email and having a form isn’t enough
Emails need to be tested, across different times, content, incentives etc
You should integrate with ESP and use sales data to track deliverability and CR%
I recommend BazaarVoice but Yotpo is also good
Make sure you publish the review in-line and don’t lazy load them
Architecture makes a huge difference to the breadth of keywords you’re able to target
I’m going to go through a case study rather than give tips:
Watch retailer, had brand, gender and type only
I did keyword discovery (20k keywords)
Pulled in ranking data and landing page data
Did a gap analysis
Copywriter on 3 month contract and create sub-variants against brand for gender, collection nad type amongst others
Incremental increase of organic revenue for around 60%
Canonicalise very close variants of products
Have a second feed for resellers and affiliates if possible
Don’t let affiliates and resellers use your review content, it’s a great source of unique content, especially if others are using your content
Try to avoid using supplier copy
Avoid using blanket bits of copy on all products (eg about the brand)
There are two versions that people use – neither are great and one blocks CSS and JS file, which is bad
Be careful with blocking pages because Google won’t crawl those pages and the links on the page, which can negatively affect crawlability
If you have a larger site or have major duplication issues, then you should use the robots.txt tactically for crawl budget
Easy to implement and great for getting more clicks
OOTB Magento doesn’t use canonical, but provides option for cat and product pages
You need to make sure you have it on CMS pages and the homepage too
If you’re using things like tracking parameters or real estate tagging, make sure you’re canonicalising to the primary version, not the variant
Canonical tag only works if pages are similar, otherwise they’ll still get indexed
Canonicalise to configurable product if you have both
URL rewrites can be a nightmare from a crawling perspective – can reduce how often Google will crawl your pages
Can also cause URL rewrites
Watch out for issues arising with upgrades, usually when you re-index
CSV upload can cause issues with duplicate URL key
Older /catalog/x pages often get indexed, make sure these remain rewritten
You need to control what’s indexed
Only quality pages with unique content should be indexed (or pages that have links)
Things like layered nav, pagination, session IDs etc shouldn’t be indexed
Some should be blocked using robots.txt (things like multi-select layered nav and search pages)
Others I usually use meta robots to help with crawlability
Keep an eye on https variants being indexed
Two easy ways to resolve: canonicalise or redirect them
These two routes will allow you preserve any link value
These pages SHOULD NOT BE INDEXED
Don’t listen to people who say you should just make the URLs static
They’re thin pages that can cause big issues
If you want to target the long-tail terms associated, create static pages in place of them
Important for larger sites because of the URL limit (50K)
More granularity around indexation
I suggest splitting by product and category
I like splitting by type too (eg a Bretiling-specific sitemap)
Create an index sitemap if you do this
Use the hrefalng tag
Create separate GWT accounts (even for sub-folders) and set the GEO targeting
Localise content if you can
Avoid using IP redirects, as they can cause lots of problems
Invest in performance – not necessarily because of what Google says – but because it’ll improve crawl efficiency
Think about mobile – hopefully mobile friendly already, but keeping improving your mobile site
If not using responsive – make sure you use the rel alternate and canonical tags
Make sure someone has ownership of checking links
Be vigilant with anchor text and link distribution
Focus on relevance
Remove links as you generate better coverage
Stop trying to scale guest posting and buying links
Just be more creative
Start doing research, start being creative with products
When my clients deploy, something usually goes wrong
Setup monitoring to make sure your rel alternative and canonical tags are still in place
Monitor changes to your robots.txt etc
Just have a process
My preferred route is to redirect back to parent category and display a message to the user (retaining link value)
Don’t just let them 404 or leave them live without any information
This is topical – but important
Make sure you know what’s happening in your industry
Put yourself in a position where you can diagnose drops and improvements
This can be achieved very cost-effectively
Invest in performance – not necessarily because of what Google says – but because it’ll improve crawl efficiency
Think about mobile – hopefully mobile friendly already, but keeping improving your mobile site
If not using responsive – make sure you use the rel alternate and canonical tags