This document discusses Big Lots' need for a custom content management system (CMS) to manage their website content. It outlines their business requirements, including the need for dynamic, frequently changing content across many product categories. It evaluates options like Drupal, Joomla and building their own system. The proposed approach is to build a custom Grails-based CMS with an entity data model to manage content types like ads, departments and items. It would include workflows, media management and an admin tool for marketing to manage content.