Magazine Research During research into music magazines, the author found publications that share similar appeals to the music genre and image they want to create. Their goal is to have a fresh, young, and original image in their music video, album cover, and magazine advertisements. Their target demographic is males and females aged 16-24, showing themes of male camaraderie. Magazines like Q, NME, Rolling Stone, and Mojo have audiences interested in rock, indie, punk, and alternative music, making them suitable places to advertise their song and artist. The NME specifically would be well-suited due to their British rock-focused content and young audience that matches the style portrayed in their music video.

1. Magazine Research
During the research of music magazines, I found a
variety of magazines which share the same appeal
of music genre and image as we want to create with
our digipack.
We aim to create a fresh, young and original image
through our music video, album cover and
magazine advert. Our target demographic is aimed
at male and females between the ages of 16 – 24;
however there is a theme of male camaraderie
shown.
Magazines such as Q, NME, RollingStone and MOJO
all have a predominantly
Rock, Indie & punk rock, and alternative pop fan
base, as well as a variety of cult genres, therefore as
our song and artist fall under those categories; our
advert could be associated with each magazine.
The magazines Q, NME and MOJO are all British and
hold a foundation of the UK, supporting and
promoting various British artists, although they are
always encouraging acts from abroad as well as a
diversity of genres. For instance John Lennon (UK)
and Bob Dylan (USA) were on the cover of the first
issues of MOJO in 1993.
As our artist, Jamie T, is a singer/songwriter from
South London he fits the mould for magazines such
as NME, due to his authentic, outspoken and
innovative style. The NME is a popular music
magazine, first published in 1952, and has
maintained a current and definitive appeal to music
listeners through generations because of the rough,
realistic image which has been created in our music
video, and the age of our target demographic, NME
would be a more suited magazine for our advert for
the album due to its wide predominantly rock fan
base and its youthful audience.