Dancing in distraction
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Music video conventions are important to study to understand their elements. Critics view music videos in various ways such as cinematic genres, advertisements, new forms of television, visual art, or signs of consumer culture. Goodwin's book "Dancing In Distraction Factory" explains the difficulty of defining music videos as critics have varying opinions. It also shows how artists like Michael Jackson and Madonna reinvented their public image through controversial music videos that went against societal norms. Creating controversy brought more attention to artists and their videos, growing their success. This text provided useful insights into different perceptions of music videos.
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album art
This document discusses how controversial album covers can create more attention and awareness for artists. It provides examples of iconic album covers that challenged norms, including Nirvana's Nevermind which featured a naked baby underwater. This cover was banned by Facebook but generated controversy that promoted the band's music. Another example is The Beatles' Yesterday and Today cover showing fake dead babies and raw meat, which went against their clean image but still helped them become recognized for their music over their promotional materials. In conclusion, challenging conventions with provocative album covers can be a positive way for artists to stand out and engage audiences.
digipack
The document discusses the process of designing alternative album artwork, including the front, inside, and back covers. It explores the styles and conventions of alternative album covers, such as minimalist and illustrated designs featuring a central piece of art. The designers aimed to create a cohesive design across the covers with a quirky bear illustration as the theme. Research on existing alternative albums informed the design process to result in a cover that reflects the genre while including typical elements like track listings and barcodes.
Poster research
This document contains summaries of two album cover posters:
1) The 10cc poster suggests their music is more meaningful than pop music and will make the listener more enlightened. Bright colors and bizarre imagery grab attention and identify the band as glam rock.
2) The David Bowie poster uses bold white font on black to stand out. It suggests his music is timeless and superior to keep listeners' money valuable. Black and white colors and leather jacket give him a cool, rebellious rock image. The poster presents his music and image as unique and trendy to attract fashion-focused audiences.
History of music videos
The document traces the evolution of music videos from early synchronized sound films in the 1920s-1930s to modern music videos that emerged with the launch of MTV in 1981. Key developments include early "soundies" in the 1930s, promotional films for artists in the 1960s-1970s that set the template for modern music videos, and the rise of the music video industry in the 1980s as new technologies made high production videos economically viable. The document examines how various films and videos helped establish music videos as a new art form and promotional tool for the music industry.
Question 2
The combination of the main product and ancillary texts is effective at creating brand identity. The artist is recognizable through similar imagery and font used across the album artwork, music video, and other ancillary pieces. This helps audiences connect the album cover to the video and vice versa. The simplistic yet striking ancillary designs that feature the artist are inviting and communicate the British hip-hop genre by drawing on its conventions. They also appeal to the target teenage audience and intrigue them to learn more about the artist through the juxtaposition of images on the front and back album covers.
History of music videos
1) A music video is a short film that accompanies and promotes a song. The earliest were produced in the 1950s but modern music videos began in the 1980s as a marketing tool for the music industry.
2) Key developments included The Beatles' film A Hard Day's Night in 1964 which set the structure for many future music videos, and the rise of MTV in 1981 which helped popularize the format.
3) By the mid-1980s, releasing a music video with a new single had become standard practice as artists like Michael Jackson produced lavish, million dollar videos to promote their songs.
Cd cover analysis 2
Tinie Tempah is an English rapper who released his first mixtape in 2007 featuring other artists. His first album debuted at number one in 2010, preceded by several top singles. The CD cover depicts Tinie Tempah in a triangular composition with a futuristic background, representing his success moving from underground to mainstream UK rap audiences aged 16-24 from working and middle class backgrounds.
Types of album art
The document discusses different types of album art, including minimalistic designs using a single image, portrait covers with close-up photos of the artist, image-based designs that relate to the artist's concept, and type-based covers consisting solely of text. It also covers digital, black and white, hand-drawn, grunge/gothic, photo manipulated, and vector art styles and provides examples of albums representing each type.
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album art
This document discusses how controversial album covers can create more attention and awareness for artists. It provides examples of iconic album covers that challenged norms, including Nirvana's Nevermind which featured a naked baby underwater. This cover was banned by Facebook but generated controversy that promoted the band's music. Another example is The Beatles' Yesterday and Today cover showing fake dead babies and raw meat, which went against their clean image but still helped them become recognized for their music over their promotional materials. In conclusion, challenging conventions with provocative album covers can be a positive way for artists to stand out and engage audiences.
digipack
The document discusses the process of designing alternative album artwork, including the front, inside, and back covers. It explores the styles and conventions of alternative album covers, such as minimalist and illustrated designs featuring a central piece of art. The designers aimed to create a cohesive design across the covers with a quirky bear illustration as the theme. Research on existing alternative albums informed the design process to result in a cover that reflects the genre while including typical elements like track listings and barcodes.
Poster research
This document contains summaries of two album cover posters:
1) The 10cc poster suggests their music is more meaningful than pop music and will make the listener more enlightened. Bright colors and bizarre imagery grab attention and identify the band as glam rock.
2) The David Bowie poster uses bold white font on black to stand out. It suggests his music is timeless and superior to keep listeners' money valuable. Black and white colors and leather jacket give him a cool, rebellious rock image. The poster presents his music and image as unique and trendy to attract fashion-focused audiences.
History of music videos
The document traces the evolution of music videos from early synchronized sound films in the 1920s-1930s to modern music videos that emerged with the launch of MTV in 1981. Key developments include early "soundies" in the 1930s, promotional films for artists in the 1960s-1970s that set the template for modern music videos, and the rise of the music video industry in the 1980s as new technologies made high production videos economically viable. The document examines how various films and videos helped establish music videos as a new art form and promotional tool for the music industry.
Question 2
The combination of the main product and ancillary texts is effective at creating brand identity. The artist is recognizable through similar imagery and font used across the album artwork, music video, and other ancillary pieces. This helps audiences connect the album cover to the video and vice versa. The simplistic yet striking ancillary designs that feature the artist are inviting and communicate the British hip-hop genre by drawing on its conventions. They also appeal to the target teenage audience and intrigue them to learn more about the artist through the juxtaposition of images on the front and back album covers.
History of music videos
1) A music video is a short film that accompanies and promotes a song. The earliest were produced in the 1950s but modern music videos began in the 1980s as a marketing tool for the music industry.
2) Key developments included The Beatles' film A Hard Day's Night in 1964 which set the structure for many future music videos, and the rise of MTV in 1981 which helped popularize the format.
3) By the mid-1980s, releasing a music video with a new single had become standard practice as artists like Michael Jackson produced lavish, million dollar videos to promote their songs.
Cd cover analysis 2
Tinie Tempah is an English rapper who released his first mixtape in 2007 featuring other artists. His first album debuted at number one in 2010, preceded by several top singles. The CD cover depicts Tinie Tempah in a triangular composition with a futuristic background, representing his success moving from underground to mainstream UK rap audiences aged 16-24 from working and middle class backgrounds.
Types of album art
The document discusses different types of album art, including minimalistic designs using a single image, portrait covers with close-up photos of the artist, image-based designs that relate to the artist's concept, and type-based covers consisting solely of text. It also covers digital, black and white, hand-drawn, grunge/gothic, photo manipulated, and vector art styles and provides examples of albums representing each type.
The History of Music Magazines
Music videos were originally used to promote artists and help audiences connect with them on a visual level beyond just the music. Early examples included films starring artists like Elvis Presley and The Beatles. In the 1960s, the first true music videos emerged to promote songs on television since audiences could now watch artists at home. The 1970s saw the rise of more sophisticated music videos like Queen's "Bohemian Rhapsody" which helped boost singles up the charts and set conventions for the rock genre. In 1981, MTV launched and caused an explosion of music videos which became primarily visually driven and helped artists greatly in promotion.
Evaluation q1 2
The document discusses conventions in music videos and how the music video being created challenges some conventions. It analyzes the song "Girl" by Jamie XX, noting the ambiguous genre leaves conventions ambiguous. It describes researching similar artists to determine the target audience would be 16-21 year olds who use social media like Tumblr. Since the song only has lyrics for "I want your love" and "Give me your love", a montage depicting a love story was chosen as it would fit the style and appeal to the target audience. The music video challenges the theory that videos strictly follow standards for distribution by having an authentic, ambiguous song and genre. It is influenced by director Gaspar Noe's original, cinematic style
Digipak key terms and analysis
This document discusses different examples of digipaks and provides analysis of their design elements:
1) It examines digipaks from Domino Records, the label of indie band Arctic Monkeys. The digipak uses unusual colors and images of the band looking down to appeal to indie fans who don't want the band to become mainstream.
2) It analyzes Michael Jackson's digipaks released through Sony Music. These use generic pop fonts and silhouette images of Jackson dancing to appeal to his target audience and leverage his iconic style and moves without showing his face.
3) It provides insights into how digipak design reflects the artist's brand and aims to appeal to their target audience through visuals,
Q magazine
Q Magazine is a popular monthly music magazine published in the UK. It was founded in 1986 to provide coverage of music and artists being ignored by other music publications at the time. The magazine features album and concert reviews rated on a 1-5 star scale. It also publishes a list of the best new releases each quarter. Q aims its content at older music buyers interested in CDs and uses close-up shots of artists on its covers to give a personal feel.
Music video analysis
The video analysis document summarizes and analyzes two music videos:
1) Taylor Swift's "Ours" video depicts her boring work day and memories of a relationship before being reunited with her partner. This matches the happy, romantic genre of the song and targets young female country music fans.
2) "Four Five Seconds" by Rihanna, Kanye West, and Paul McCartney features only performances by the three artists in a gray space with no narrative. This unconventional approach focuses on the vocals and brings together fans of different genres by connecting old and new musical styles.
Music video market research
The market research aimed to discover audience preferences for music videos. It found that the target audience was mostly 16-20 year old males who preferred rock and electronic music. They only watched videos on YouTube, showing the target was young adults. Based on these findings, the video will feature the Red Hot Chili Peppers song "Under the Bridge" performed for both younger and older viewers. It will have a combination of performance and narrative elements to appeal to preferences revealed in the research.
Cd analysis
This document analyzes the cover of a UK artist named Timie Temah's music CD. The CD cover features the artist in the center in a triangular position against a futuristic background, representing his rise from underground to mainstream success. The artist is depicted sparkling and illuminated while embracing a city, suggesting he has control of the city in the top ten charts. The CD aims to appeal to audiences who enjoy UK rap based on the artist's stylish costume and trimmed hair, targeting 16-24 year olds.
Research Into The Content Of Digipaks
The document analyzes and summarizes the contents of digipak booklets from several well-known bands in order to understand what to include in their own digipak production. It finds that for debut albums, like Keane's, the digipak provides lyrics and band photos to help audiences get to know the new band, while more established bands, like Coldplay and Pink Floyd, use the digipak to further their image and ideology through graphical elements and advocacy websites. Through this research, the document concludes it is important to include information about the band to help build a relationship with audiences.
History of Music Videos
A media presentation taking you through the history of music videos from the earliest until music video until music videos as we know them.
Digipak analysis justin beiber
Justin Bieber's third studio album "Believe" was released in June 2012 and sold over 521,000 copies in its opening weekend. The album debuted at number one on the UK Albums Chart and later became certified gold. The front cover features a centered image of Justin Bieber's face to clearly identify the artist and target young teenage fans, particularly girls. The spine lists the artist and album name in gold text to denote the deluxe edition. The back cover uses bright colors and shows Bieber playing a guitar to represent achieving goals through belief, linking to the album's theme, while also identifying the pop music genre through fashionable clothing.
Task 5
Andrew Goodwin is a theorist who has researched music videos for many years. He believes that traditional narratives do not always apply to pop videos. In 1992, he released a book called "Dancing in the Distraction Factory" which listed some of the codes and conventions that music videos follow. The book discusses how music videos tend to not follow traditional narratives and instead focus on the song itself. It also notes that videos commonly feature singers looking at the camera and breaking the fourth wall. Goodwin identified three types of relationships between songs and videos: illustration, amplification, and disjuncture.
Genre presentation
This document discusses genre in music videos. It defines genre as the type or category of music video based on characteristics recognized by audiences, such as pop, rock, R&B, etc. It says producers use genre conventions that are familiar to audiences to create successful but formulaic products. One analysis breaks music videos into black and white boxes to perceive opposites that drive the narrative. Music videos can fall into performance or conceptual categories.
2purposeblog
The document discusses the various purposes of religious art, including to represent divine ideas, inspire awe, be used in worship, teach religious concepts, and encourage reflection on faith. It also considers whether all purposes are acceptable and how the role of religious art has changed over time, such as becoming more propagandistic. The document examines examples of religious art and asks students to consider whether any art could be deemed controversial.
Market overview
After researching music/album advertisements from artists like Ed Sheeran and Justin Bieber, the document discusses key elements that should be included in advertisements to appeal to target audiences, such as the artist name, album name/genre, release date, and tour dates. It also notes that Justin Bieber's advertisements contributed greatly to his commercial success. The document then discusses analyzing different digipak styles and concluding that a retro, unique design would be best. It also notes design conventions like the track list and artist image. Finally, it examines music videos from artists like Taylor Swift and concludes certain elements should be included, like fast cuts, colorful clothing, and relationship narratives.
What makes these cd covers successful
This document discusses and analyzes the CD covers of three successful albums:
1) The Beatles' Sgt. Pepper's Lonely Hearts Club Band stood out with its use of bright colors and inclusion of celebrities, making it unique.
2) Green Day's 21st Century Breakdown appealed to teenagers with its modern, graffiti-inspired style and imagery of kissing couples.
3) Coldplay's Viva La Vida was striking due to its painted battle background and originality, with the album title painted onto the cover linking it to the painting.
Music genres
Pop music videos tend to be highly creative with no clear guidelines. Mainstream pop artists like Taylor Swift invest heavily in recognizable music videos featuring celebrities to promote themselves. These videos typically include dance routines and narratives.
Rock music videos are usually performance-focused with emphasis on filming the instruments and band singing. They typically do not have narratives for viewers to follow.
Indie/alternative music videos are more artistic with deeper meanings to decipher. They are a mix of styles like narratives, concepts and performances. They sometimes convey messages of freedom, self-love or anarchy. Unlike pop videos, indie videos promote individuality and do not try as hard, using little makeup or effects for a natural feel.
Evaluation
The document discusses conventions used in a music video, including natural lighting both outside and inside near windows to create an upbeat, indie-pop feel. A variety of camera shots like close-ups, long shots, and Go-Pro footage were used to keep the audience interested and convey the narrative. For the digipak, the singer's hat is highlighted as their unique selling point to establish their individual style. Record labels are included on the digipak to promote the artist and music. On the magazine cover, a blue color scheme was chosen to match the indie-pop genre and artist's costume while making their hat and face stand out.
Adam question 5
The magazine advertisement targets an indie-rock audience by offering a free CD to make them more inclined to buy the magazine, with a vintage color scheme and images of guitar players that appeal to fans of rock and indie music. It uses informal language and puns in captions to target teenagers, with a fairly plain color scheme that appeals more to male readers.
Music videos
The document discusses different types of music videos and how they can be characterized. It identifies three main types: performance videos focus on the artist singing to fans; narrative videos tell a story, often a love story; and conceptual videos rely on metaphor and mood rather than a linear narrative. It provides examples of each type and discusses how music videos can have elements of more than one type.
Representation and Star Image
The document discusses several concepts related to representation and star image in music videos. It covers voyeurism and exhibitionism in music videos and how they relate to the sexualization of women. It also discusses the different forms of "star power" artists can possess, including economic, artistic, and ideological power. Additionally, it examines how star images are constructed through elements like songs, album covers, media coverage, live performances, and music videos.
Evaluation 1:In what ways does your media product use, develop or challenge f...
Evaluation 1:In what ways does your media product use, develop or challenge forms and conventions of real media products?
Dancing in the Distraction Factory
The document summarizes key points from the book "Dancing in the Distraction Factory" by Andrew Goodwin. It discusses how the book examines music videos and their impact on popular culture. Specifically, it explores how MTV shaped modern society through a focus on image and short attention spans. However, MTV also allowed previously unknown artists and ethnicities to find global success. The document also outlines differing critic perspectives on music videos and Goodwin's six key features that characterize successful music videos.
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The History of Music Magazines
Music videos were originally used to promote artists and help audiences connect with them on a visual level beyond just the music. Early examples included films starring artists like Elvis Presley and The Beatles. In the 1960s, the first true music videos emerged to promote songs on television since audiences could now watch artists at home. The 1970s saw the rise of more sophisticated music videos like Queen's "Bohemian Rhapsody" which helped boost singles up the charts and set conventions for the rock genre. In 1981, MTV launched and caused an explosion of music videos which became primarily visually driven and helped artists greatly in promotion.
Evaluation q1 2
The document discusses conventions in music videos and how the music video being created challenges some conventions. It analyzes the song "Girl" by Jamie XX, noting the ambiguous genre leaves conventions ambiguous. It describes researching similar artists to determine the target audience would be 16-21 year olds who use social media like Tumblr. Since the song only has lyrics for "I want your love" and "Give me your love", a montage depicting a love story was chosen as it would fit the style and appeal to the target audience. The music video challenges the theory that videos strictly follow standards for distribution by having an authentic, ambiguous song and genre. It is influenced by director Gaspar Noe's original, cinematic style
Digipak key terms and analysis
This document discusses different examples of digipaks and provides analysis of their design elements:
1) It examines digipaks from Domino Records, the label of indie band Arctic Monkeys. The digipak uses unusual colors and images of the band looking down to appeal to indie fans who don't want the band to become mainstream.
2) It analyzes Michael Jackson's digipaks released through Sony Music. These use generic pop fonts and silhouette images of Jackson dancing to appeal to his target audience and leverage his iconic style and moves without showing his face.
3) It provides insights into how digipak design reflects the artist's brand and aims to appeal to their target audience through visuals,
Q magazine
Q Magazine is a popular monthly music magazine published in the UK. It was founded in 1986 to provide coverage of music and artists being ignored by other music publications at the time. The magazine features album and concert reviews rated on a 1-5 star scale. It also publishes a list of the best new releases each quarter. Q aims its content at older music buyers interested in CDs and uses close-up shots of artists on its covers to give a personal feel.
Music video analysis
The video analysis document summarizes and analyzes two music videos:
1) Taylor Swift's "Ours" video depicts her boring work day and memories of a relationship before being reunited with her partner. This matches the happy, romantic genre of the song and targets young female country music fans.
2) "Four Five Seconds" by Rihanna, Kanye West, and Paul McCartney features only performances by the three artists in a gray space with no narrative. This unconventional approach focuses on the vocals and brings together fans of different genres by connecting old and new musical styles.
Music video market research
The market research aimed to discover audience preferences for music videos. It found that the target audience was mostly 16-20 year old males who preferred rock and electronic music. They only watched videos on YouTube, showing the target was young adults. Based on these findings, the video will feature the Red Hot Chili Peppers song "Under the Bridge" performed for both younger and older viewers. It will have a combination of performance and narrative elements to appeal to preferences revealed in the research.
Cd analysis
This document analyzes the cover of a UK artist named Timie Temah's music CD. The CD cover features the artist in the center in a triangular position against a futuristic background, representing his rise from underground to mainstream success. The artist is depicted sparkling and illuminated while embracing a city, suggesting he has control of the city in the top ten charts. The CD aims to appeal to audiences who enjoy UK rap based on the artist's stylish costume and trimmed hair, targeting 16-24 year olds.
Research Into The Content Of Digipaks
The document analyzes and summarizes the contents of digipak booklets from several well-known bands in order to understand what to include in their own digipak production. It finds that for debut albums, like Keane's, the digipak provides lyrics and band photos to help audiences get to know the new band, while more established bands, like Coldplay and Pink Floyd, use the digipak to further their image and ideology through graphical elements and advocacy websites. Through this research, the document concludes it is important to include information about the band to help build a relationship with audiences.
History of Music Videos
A media presentation taking you through the history of music videos from the earliest until music video until music videos as we know them.
Digipak analysis justin beiber
Justin Bieber's third studio album "Believe" was released in June 2012 and sold over 521,000 copies in its opening weekend. The album debuted at number one on the UK Albums Chart and later became certified gold. The front cover features a centered image of Justin Bieber's face to clearly identify the artist and target young teenage fans, particularly girls. The spine lists the artist and album name in gold text to denote the deluxe edition. The back cover uses bright colors and shows Bieber playing a guitar to represent achieving goals through belief, linking to the album's theme, while also identifying the pop music genre through fashionable clothing.
Task 5
Andrew Goodwin is a theorist who has researched music videos for many years. He believes that traditional narratives do not always apply to pop videos. In 1992, he released a book called "Dancing in the Distraction Factory" which listed some of the codes and conventions that music videos follow. The book discusses how music videos tend to not follow traditional narratives and instead focus on the song itself. It also notes that videos commonly feature singers looking at the camera and breaking the fourth wall. Goodwin identified three types of relationships between songs and videos: illustration, amplification, and disjuncture.
Genre presentation
This document discusses genre in music videos. It defines genre as the type or category of music video based on characteristics recognized by audiences, such as pop, rock, R&B, etc. It says producers use genre conventions that are familiar to audiences to create successful but formulaic products. One analysis breaks music videos into black and white boxes to perceive opposites that drive the narrative. Music videos can fall into performance or conceptual categories.
2purposeblog
The document discusses the various purposes of religious art, including to represent divine ideas, inspire awe, be used in worship, teach religious concepts, and encourage reflection on faith. It also considers whether all purposes are acceptable and how the role of religious art has changed over time, such as becoming more propagandistic. The document examines examples of religious art and asks students to consider whether any art could be deemed controversial.
Market overview
After researching music/album advertisements from artists like Ed Sheeran and Justin Bieber, the document discusses key elements that should be included in advertisements to appeal to target audiences, such as the artist name, album name/genre, release date, and tour dates. It also notes that Justin Bieber's advertisements contributed greatly to his commercial success. The document then discusses analyzing different digipak styles and concluding that a retro, unique design would be best. It also notes design conventions like the track list and artist image. Finally, it examines music videos from artists like Taylor Swift and concludes certain elements should be included, like fast cuts, colorful clothing, and relationship narratives.
What makes these cd covers successful
This document discusses and analyzes the CD covers of three successful albums:
1) The Beatles' Sgt. Pepper's Lonely Hearts Club Band stood out with its use of bright colors and inclusion of celebrities, making it unique.
2) Green Day's 21st Century Breakdown appealed to teenagers with its modern, graffiti-inspired style and imagery of kissing couples.
3) Coldplay's Viva La Vida was striking due to its painted battle background and originality, with the album title painted onto the cover linking it to the painting.
Music genres
Pop music videos tend to be highly creative with no clear guidelines. Mainstream pop artists like Taylor Swift invest heavily in recognizable music videos featuring celebrities to promote themselves. These videos typically include dance routines and narratives.
Rock music videos are usually performance-focused with emphasis on filming the instruments and band singing. They typically do not have narratives for viewers to follow.
Indie/alternative music videos are more artistic with deeper meanings to decipher. They are a mix of styles like narratives, concepts and performances. They sometimes convey messages of freedom, self-love or anarchy. Unlike pop videos, indie videos promote individuality and do not try as hard, using little makeup or effects for a natural feel.
Evaluation
The document discusses conventions used in a music video, including natural lighting both outside and inside near windows to create an upbeat, indie-pop feel. A variety of camera shots like close-ups, long shots, and Go-Pro footage were used to keep the audience interested and convey the narrative. For the digipak, the singer's hat is highlighted as their unique selling point to establish their individual style. Record labels are included on the digipak to promote the artist and music. On the magazine cover, a blue color scheme was chosen to match the indie-pop genre and artist's costume while making their hat and face stand out.
Adam question 5
The magazine advertisement targets an indie-rock audience by offering a free CD to make them more inclined to buy the magazine, with a vintage color scheme and images of guitar players that appeal to fans of rock and indie music. It uses informal language and puns in captions to target teenagers, with a fairly plain color scheme that appeals more to male readers.
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Similar to Dancing in distraction
Music videos
The document discusses different types of music videos and how they can be characterized. It identifies three main types: performance videos focus on the artist singing to fans; narrative videos tell a story, often a love story; and conceptual videos rely on metaphor and mood rather than a linear narrative. It provides examples of each type and discusses how music videos can have elements of more than one type.
Representation and Star Image
The document discusses several concepts related to representation and star image in music videos. It covers voyeurism and exhibitionism in music videos and how they relate to the sexualization of women. It also discusses the different forms of "star power" artists can possess, including economic, artistic, and ideological power. Additionally, it examines how star images are constructed through elements like songs, album covers, media coverage, live performances, and music videos.
Evaluation 1:In what ways does your media product use, develop or challenge f...
Evaluation 1:In what ways does your media product use, develop or challenge forms and conventions of real media products?
Dancing in the Distraction Factory
The document summarizes key points from the book "Dancing in the Distraction Factory" by Andrew Goodwin. It discusses how the book examines music videos and their impact on popular culture. Specifically, it explores how MTV shaped modern society through a focus on image and short attention spans. However, MTV also allowed previously unknown artists and ethnicities to find global success. The document also outlines differing critic perspectives on music videos and Goodwin's six key features that characterize successful music videos.
Representation and star image
Voyeurism in music videos refers to gaining erotic pleasure from watching unaware subjects. Some music videos feature women being sexualized under the male gaze. However, some female artists like Lady Gaga are in control of their own sexualized image. The representation of women, especially in terms of race, is a topic of debate - some see it as exploitation while others see it as empowerment. A star's image is constructed through various materials like songs, album covers, media coverage, and especially music videos which showcase their talents and maintain their brand.
Research
Music videos originated in the late 19th century as a way to promote sheet music but came to prominence in the 1980s with the launch of MTV. They can be used to tell a story that relates to the lyrics or express the artist's personality. New technologies like YouTube have made it possible for anyone to create and share music videos. While conventions like relating the visuals to the music remain, representation of gender and diversity have increasingly become issues as individual expression in music videos has grown.
Goodwin's theory
Andrew Goodwin was a professor of media studies at the University of San Francisco who published the first comprehensive study of MTV in 1992 called "Dancing in the Distraction Factory", in which he analyzed the characteristics of music videos. Goodwin identified several defining characteristics of music videos including genre conventions, the relationship between lyrics and visuals, the use of star image motifs, intertextual references, and whether the video takes a performance, narrative or concept-based approach.
Jack Ellingham: alternative music analysis
Alternative music originated in the late 1970s with bands like Pink Floyd influencing the genre of alternative rock. Subgenres like prog rock and glam rock emerged from alternative rock. Artists like David Bowie made alternative music more fashionable.
While alternative music was originally considered non-mainstream, bands like Fleetwood Mac helped popularize the genre by making their music more accessible to mainstream audiences. Advances in technology like the internet have also allowed alternative music to reach wider audiences. Artists are now able to self-produce and distribute their music online.
Television shows that allow audiences to vote on musical talent, like The Voice, have also helped change alternative music by focusing more on the music itself rather than the artists'
Genre In Detail Summary - Fateh Khaled
The document discusses music genres and the four main genres of music videos: pseudo-documentary, art music video, narrative, and staged performance. It provides examples for each genre and notes that some music videos combine genres or evolve over time. Genres are negotiated and not clearly defined, but provide a framework to understand music and music videos.
Media Theories
The document discusses several key theories related to music videos according to authors Andrew Goodwin and other media theorists:
1) Goodwin identifies five key aspects of successful music videos: establishing genre conventions, matching visuals to lyrics, using voyeurism, creating a star representation, and matching visuals to music.
2) Stuart Hall's theory discusses how audiences can interpret media texts through dominant, negotiated, or oppositional readings.
3) Uses and gratifications theory suggests people watch music videos for entertainment, escapism, and social interaction purposes.
4) Baudrillard's theory discusses how symbols and images in media can take on meanings beyond the actual product or content.
Andrew Goodwin Theory
Andrew Goodwin proposed a theory in 1922 involving 5 characteristics of music videos:
1) Genre characteristics are demonstrated through stereotypical events depending on the genre.
2) There is a relationship between the music and visuals, with visuals representing the lyrics.
3) Record labels demand close-ups of artists to entice audiences and promote sales.
4) Videos frequently reference the notion of looking through seductive portrayals and male gaze.
5) Videos often include intertextual references to film, TV, and popular culture.
Evaluation question 1
The document discusses the coursework for a media studies class involving the creation of three related media products: a music video, digipak, and magazine advert based on an acoustic artist. It describes the tasks involved in researching, planning, constructing, and gathering feedback on the products. The document then analyzes how the author's music video both followed and challenged conventions for music videos through elements like a focus on the performer, mood set by black and white filming, and relationship between visuals and audio. Theories from scholars like Andrew Goodwin are also examined in relation to the music video.
Question 1 b key concepts
The document discusses several key concepts related to analyzing a music video, including genre, narrative, representation, audience, and media language. It examines how the music video genre is defined by performance-based visuals of the artist singing and dancing. A linear narrative structure is described as the most common for clearly conveying the story elements. Representation of the female artist in the video is discussed in relation to theories of gender, with close-up shots presenting her as the "typical whore character." Audience analysis touches on embedding meaning through codes and conventions, as well as interpreting signs depending on individual experience. Media language explains how producers communicate intended meanings to the audience through symbolic and ideological signs.
Evaluation
This document analyzes how the author's music video and promotional materials for the song "Moving to New York" by The Wombats reinforce conventions of the indie music genre. The music video uses conventions like dark lighting, handheld camerawork, and casual clothing to portray the band consistently with expectations for low-budget indie videos. Similarly, the promotional poster and album packaging stick to genre norms by prominently displaying the song and band names while omitting images of the band themselves. Through adhering to these established forms, the author aimed to effectively promote the song while reinforcing the genre's stereotypical "outsider" image.
2 Examples of Singers and Bands
Applying Dyer's Star Theory to 2 examples of singers and bands.
Also how I would apply the theory to my own music video.
Question 1
The document discusses how a music video project for the song "I Love It" by Icona Pop follows conventions of real pop music videos and media products. It describes researching pop music videos by artists like Lady Gaga, Katy Perry, and Rihanna to understand common characteristics like establishing the star image through close-up shots. The project challenges some conventions by having more covered costumes and portraying vulnerability rather than sexualization. Overall, the project aims to develop conventions viewers expect in pop videos while also challenging some typical representations of women.
Question 1 evaluation
The document discusses conventions and theories of music videos. It outlines Andrew Goodwin's Music Video Genre Analysis, which suggests that successful music videos contain: a relationship between the lyrics and visuals, a relationship between the music and visuals like pace, a narrative story, and elements of looking through screens or mirrors. It states that the following slides will demonstrate how the student's music video follows these established conventions through specific examples from the lyrics and visuals.
My version of musical theroies
Andrew Goodwin and Simon Firth present different theories on music video typologies and conventions. Goodwin identifies four relationships between lyrics and visuals in music videos: illustrative, contradictory, amplification, and disjuncture. Firth categorizes music videos as performance, conceptual, or narrative. Performance videos show the artist performing, conceptual rely on metaphor to evoke mood, and narrative tell a story. Richard Dyer argues that pop stars are manufactured images created by the music industry to make money, and that they aim to appeal to a range of audiences.
Evaluation Question 1
The document discusses how the author analyzed existing music videos, magazines, and albums to identify typical codes and conventions. The author then incorporated these codes into their own media products while conforming to an indie genre. Examples provided include using direct eye contact with the audience, shots of the band performing to emphasize the music, and a "fade to black" ending. The author also challenged some conventions by not prominently featuring the artist's face or using direct eye contact in advertisements. The goal was to both utilize typical codes while also differentiating their products from mainstream media.
A2 media studies evaluation question 1
The document discusses research into the forms and conventions of music videos. It summarizes theories by media theorist Andrew Goodwin that music videos demonstrate genre characteristics and there is usually a relationship between lyrics and visuals. It also notes that pop-rock music videos tend to have a mix of performance, narrative and concept elements. The document then discusses the research conducted for a music video for the Queen song "I Want To Break Free," noting how the video challenges stereotypes by focusing on the male form in female dresses and splitting the band members into separate storylines.
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audience feedback
The feedback on the music video posted to YouTube, Vimeo, and shared with friends on Facebook has been overwhelmingly positive, with people connecting emotionally to the video and interpreting their own meanings. Responses on Vimeo asked technical questions about the camera and slow motion effects. Feedback from direct messages with friends provided more depth and confirmed the video's message came through effectively.
how we targeted our audience
We targeted our audience for a music video and promotional material in several ways:
- We conducted questionnaires and focus groups with peers and our target audience, ages 15-20, who preferred the alternative music genre.
- We determined YouTube would be the best platform to distribute the video based on our research into common audiences.
- We considered feedback from examiners who would evaluate our work, and used recommended techniques like Final Cut Pro for editing and consistent color grading.
Bon iver - Holocene
The document discusses and analyzes the music video for Bon Iver's song "Holocene". It summarizes that the video follows the story of a boy exploring different parts of the world and seeking adventure. It uses beautiful cinematography and subtle storytelling to convey messages of exploration, adventure, and the carefree nature of childhood. Scenes of isolation and natural settings set the tone and contrast between indoors and outdoor possibilities of exploration. The video inspires feelings of liberation in the viewer through its themes of childhood independence.
We Found Love
The document analyzes the lighting used in Rihanna's music video for "We Found Love" and how it helps set the mood. The lighting in most of the video uses blue and green tones with low key lighting to indicate a destructive relationship. One early scene in a bathroom uses dark shadows on faces that create distance between characters and contrasts with the typical brightness of bathrooms. Another favorite scene uses dark lighting that brings warmth but contrasts dramatically with the visuals to challenge viewers.
Preliminary Task VS Opening Sequence
During the preliminary task, the filmmakers shot with phones which resulted in shaky footage and background noise. For the opening sequence, they used tripods, better cameras, added music, Foley sounds, had more planning and shot scenes multiple times to improve quality and storytelling. The improvements made for stronger continuity, camera work, tone, realism, focus, narrative development and overall filmmaking.
How does your media product represent particular social groups?
The document discusses the representation of various attributes in the opening sequence of a drama film project. It represents the main character as a middle-aged white British male who is well-educated and affluent, suggesting he is middle to upper class. His loneliness and isolation are illustrated to give his character depth and subvert stereotypes of white males. Younger audiences may connect with the new visual approach using motion tracking. The document references other films that represent different attributes, such as sexuality, gender, and social class, in non-stereotypical ways.
How does your media product represent particular social groups?
The document discusses the representation of various attributes in the opening sequence of a drama film project. It aims to feature a middle-aged white British male protagonist to establish realism and allow audiences aged 15+ to connect with his personality and loneliness. By incorporating new motion tracking technology, the filmmakers hope to also attract younger viewers with a fresh visual approach while maintaining the conventions of drama. The protagonist Derek Miller is intended to have depth beyond stereotypes through his isolated and obsessive-compulsive personality traits.
How does your media product represent particular social groups?
The document discusses the representation of various attributes in the opening sequence of a drama film project. It aims to feature a middle-aged, white British male protagonist to establish realism and allow audiences aged 15+ to relate to his personality and loneliness. By incorporating new motion tracking technology, the filmmakers hope to also attract younger viewers with a fresh visual approach while maintaining the conventions of drama. The protagonist is depicted as well-educated, affluent, and introverted to subvert stereotypes while sympathizing with his isolation. Gender follows drama conventions with a sole male lead in a suit conveying masculinity. Sexuality and social class are only subtly hinted through his appearance and surroundings.
How does your media product represent particular social groups?
The document discusses the representation of various attributes in the opening sequence of a drama film project. It aims to feature a middle-aged white British male protagonist to establish realism and allow audiences aged 15+ to relate to his personality and loneliness. By incorporating new motion tracking technology, it hopes to also attract younger viewers. Examples are given of films that explore similar themes of isolation through their characters. The protagonist's costume, setting, and glimpses of his office/kitchen suggest he is middle to upper class. His gender and masculinity are conveyed through his suit, though his sexuality is left ambiguous. A wide range of representations are possible within the drama genre.
Establishing characterisation
The document discusses how films establish characters, specifically protagonists and antagonists. It states that protagonists must be likeable and relatable so audiences connect with them and want them to succeed. Protagonists are often given significant screen time so audiences learn about their personal lives and can follow their journey. Meanwhile, antagonists are usually in conflict with the protagonist but don't necessarily have to be villains. Films sometimes challenge audiences' expectations of who the protagonist and antagonist are through plot twists or ambiguous characterization. Examples from films like The Professional and The Dark Knight Rises are given.
Costume and makeup
Costume and makeup are important elements in film that help portray characterization and identify narrative elements like time period. Costumes can suggest a character's class or importance within a scene and identify key details like the 17th century styling in Marie Antoinette. Makeup is also used to emphasize certain character traits, like Keanu Reeves' stern look being brought out through black eyeliner in one film, or false lashes making a character appear more youthful and sympathetic. Overall, costume and makeup are significant in how audiences understand and respond to characters in a film.
Costume and makeup
Costume and makeup are important elements in film that help portray characterization and identify narrative elements like time period. Costumes can suggest a character's class or importance within a scene and identify key details like the 17th century styling in Marie Antoinette. Makeup is also used to emphasize certain character traits, like Keanu Reeves' stern look being brought out through black eyeliner in one film, or false lashes making a character appear more youthful and sympathetic. Overall, costume and makeup are significant in how audiences understand and respond to characters in a film.
Pppp
The document describes a series of short video clips showing interactions between a man and a woman at a dinner table. The clips gradually build tension and suggest that the man has unstable or dangerous tendencies, as seen in his subtle mannerisms and intense focus on the woman. Symbolism in the food and drink imply that harm may come to the woman. As she gets up to leave, cues indicate the man's growing anger and foreshadow an act of violence against her.
Storyboard
1) The document analyzes several close-up shots from a film that suggest a man is secretly planning something sinister while on a date with a woman.
2) Shots show the man subtly judging the woman and emphasize his neat and orderly personality in contrast to her posture.
3) Images of the man slicing a steak and pouring wine are meant to metaphorically foreshadow violence, as the blood and wine symbolize spilling blood.
Film distribution
The document discusses the role of film distributors, which are organizations that work to showcase films at markets and festivals worldwide in order to attract exhibitors. Distributors aim to find exhibitors who will screen films for large audiences to maximize revenue. They handle all advertising and promotion to target interested viewers. Their goal is to support films and help them find large audiences through DVD releases and other promotions so they can be widely successful. Film 4 is provided as an example of a distributor that focuses on distributing low-budget films that have potential to appeal to wide audiences.
Film distribution
The document discusses film distribution and provides an example of Film 4. It defines a distributor as an organization that promotes and exhibits films at markets and festivals worldwide in order to attract exhibitors who will screen the film for large audiences. The distributor's goal is to advertise the film to its target demographic and achieve big box office returns through DVD sales and widespread viewership. Film 4 is highlighted as a distributor established in 1982 that develops and distributes low-budget films with mainstream potential to theaters in order to give emerging films a platform to find large audiences.
Film distribution
The document discusses film distribution and provides an example of Film 4. It defines a distributor as an organization that promotes and exhibits films at markets and festivals worldwide in order to attract exhibitors who will screen the film for large audiences. The distributor's goal is to advertise the film to its target demographic and achieve big box office returns through DVD sales and widespread viewership. Film 4 is highlighted as a distributor that develops and releases low-budget films theatrically, believing they have potential to find large popularity and success.
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How does your media product represent particular social groups?
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How does your media product represent particular social groups?
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How does your media product represent particular social groups?
How does your media product represent particular social groups?
How does your media product represent particular social groups?
How does your media product represent particular social groups?
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- 2. Researching into music video conventions is an important aspect of this course, as it allows me to gain insight into the elements that are needed to make a music video. Andrew Goodwin’s book: Dancing In Distraction Factory in 1992. Many Critics view music videos in various ways and judge them on how controversial they are as a media text or art form.
- 3. - Mercer looks at them as a kind of cinematic genre - Fry and Fry view them in terms of adverts - Fiske views them as a new form of television as classic postmodern texts - Walker sees them as visual art - Lewis sees them merely in terms of shopping mall culture - Marcus views them as semiotic pornography
- 4. The ‘Dancing In Distraction’ Factory explains the difficulty when it comes to defining a music videos – as many critics have different opinions of what they are. The textbook explains how artists such as Michael Jackson and Madonna have recreated an image of themselves by going against the ‘definition’ of the perfect image made from society. Artists can now re event themselves through music videos. This shows a meta – narrative where the artist grows and changes through their music career thus developing their star image.
- 5. Madonna’s video for Like a Prayer caused controversy and cause uproar from catholic groups. However, by causing controversy, Madonna created more attention towards the music video and nevertheless grew in her success.
- 6. This text was incredibly useful for showing me the range of perceptions and ideas of music videos and artists. This will help me when it comes to considering my target audiences and discovering if different social groups have different ideas on music videos.