Kerrang! Magazine targets 14-17 year old rock music fans. It has a circulation of over 52,000, mostly in the UK and Ireland. Published since 1981, Kerrang! focuses on poppy rock bands and is known for replacing featured bands as musical trends change. The magazine includes occasional free gifts and posters to engage its young readership.

1. Kerrang! Magazine reader profile
The target audience is 16-25 year olds and
specific towards rock music fans. However in
recent years, the age of the audience has
dropped and it is more 14-17 year olds who
tend to buy and read it due to its featured
bands being more poppy. (Elliot Minor, We Are
The Ocean, 30 Seconds To Mars etc)

2. Total circulation sales are 52,272 (50,128 in UK
and republic of Ireland) - 01-Jul-2008 to 31-
Dec-2008. Cover price is £2.20, which is cheap for the
target audience (students, young people with
low incomes etc..)
First Published June 6th 1981 with Geoff
Barton as editor.
Is famous (and criticised) for repeating the
process of discarding bands when new musical
Kerrang! is also published in Spanish trends become popular
The magazine gives out occassional free gifts
The Kerrang! empire has it's own awards to satisfy the viewer such as calenders and
ceremony, TV music station, Radio station and CD's, however posters are included in every
website. issue.
It overtook NME as the number 1 rock/music
magazine in the UK.

3. The front cover of Kerrang!
appeals to the target audience
of rock music fans. The lead
image shows a rock star in an
aggressive pose. The styles of
writing used look quite
Lead
image

5. By line
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