Magazine pitch for a travel magazine called Enrich

1. ENRICHTRAVELMAGAZINE
ByRachaelFarley

2. “You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product could be in any style or
genre but it must be self financed
through sales or advertising. You
must also produce your magazine for
a specified audience segment within
the 16 to 25 age group.”
TheBrief

3. MEETING BRIEF
In order to meet the brief set by the client,
my magazine WILL…
● Be aimed at 16-21 year old students
● Be self financed through sales and
advertising
● Include high quality content that is
synonymous with the “Northern Echo”
● Be based in the “travel” genre, which fits a
gap in the market
● Educate the reader on local, regional and
national locations much like the client

4. Brandname
ENRICHDefinition - “Improve or enhance the quality or value of”
Aim of magazine is to “enrich” the reader with new
knowledge about the world
Different to typical travel magazines – focuses on the
educational aspect

5. UNIQUESELLINGPOINT
To ensure the commerciality of my magazine, it must
feature unique elements that make it stand out amongst
it’s competition.
● My magazine will focus on national locations around the UK rather
than abroad like typical magazines.
● It will be include entertaining content as well as educational to
cater for the student audience.
● Most travel magazines are generally premium products. However,
“Enrich” will be budget style so as to make travelling accessible for
a C1/C2 audience.

6. Whytravel?
● Travel is a genre that the majority of
students have an interest in (84% of
students indicated that they had at
least 1 holiday a year).
● Most travel magazines are aimed at
older, higher socio-economic
groups, meaning my publication
would fit a gap in the market.
● I personally have a passion for travel
and so will be able to create a
product that is engaging and of a
high quality.
● Students could use my magazine for
two purposes; education and
escapism.

7. AudienceProfile
● Typically female (70:30 ratio)
● Aged 16-21 but on average 17/18
● Students with part time jobs
● In C1/C2 socio-economic groups
(not the stereotypical A/B of
typical travel magazines)
● In the tribe, “Cultural Seekers”
which is a group of people who
want to keep up to date on
everything popular in the world
(either by visiting or reading up on
it)
My primary target audience are:

8. SecondaryAudience
My secondary audience will consist of Northern Echo
readers, parents and males.
In order for my magazine to be suitable for these readers, there MUST be…
● No offensive language
● No nudity
● Some gender-neutral colours in my regular colour scheme
● Content of an extremely high quality that is both entertaining and educational

9. HOWICANTAILORTOMYTARGETAUDIENCE
Use bright and
visually interesting
stylistics
Have an
affordable
cover price
Use models that
reflect the age
and gender of
my “typical”
reader
Copy techniques from
magazines that my
audience usually read
Have 60:40 image
to text ratio
ENRICH
Keep language
informal and
comedic
Feature content that is
relevant and applicable
to my reader

10. THE
● The IPSO regulate complaints and intend to withhold the highest
standards of UK journalism by maintaining the Editor’s Code of
Practice.
● Issues such as accuracy, privacy, harassment and discrimination
can be reported by the public if an article breaches them.
In order for my magazine to follow the codes set by the IPSO, I have
created five golden rules…

11. THE CONTINUED…
I will make sure that my magazine provides impartial
information.
I must not trespass on other people's property when
taking photos.
I must provide information that is accurate at the time
of publishing.
I must ask permission to alter photos of my models,
and not overly manipulate images of locations.
I must not use defamatory language when describing
locations without good evidence/facts.
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2
3
4
5

12. FOCUSGROUPFEEDBACKONINITIALIDEA
After briefing the idea of “Enrich”, including a front cover mock-up, USP,
article ideas and target audience, I received these responses…
“I think the imagery would be fascinating
but maybe difficult to get.”
“I’m not sure how plausible the imagery
would be to get, especially in the articles
set abroad.”
“The articles are very student-orientated
and would be interesting to read.”

13. GENRERESEARCH

14. GENRERESEARCHCONTINUED…
Three shade
colour
palette –
black, white
and gold
Simple but
effective sans
serif font
One main image –
location based
Female and male
young couple – small
= less emphasis
Literary
techniques
used on sell
lines (e.g.
puns,
rhymes,
alliteration)
Three shade
colour
palette –
black, white
and blue
Different
subheadings –
make text
easier to read
Image heavy
– break up
the text
Second and
third person
narrativeRound-up article

15. GENRERESEARCHCONTINUED…
Three shade
colour
palette –
black, pink
and purple
Busy layout –
more value for
money
Mostly sans
serif font-
stand out
Serif font to
add visual
appeal
Young female
model –
reflect target
audience
Shapes and
lines to divide
sell-lines
Image
heavy /
small
amount of
text
Young female
model –
window to the
future self
Uneven
number of
columns
Layers and
shadows = not
flat
Simple colour
scheme –
orange and
black

16. GENRERESEARCHINFLUENCE
My genre research will influence my final product as I will now include…
● Shadows, layers and shapes to images and text
● A model that reflects my target audience and so creates a window
to the future self
● Second and third person narrative
● A majority of sans serif fonts
● A constant colour scheme throughout

17. Mockup1
“I don’t like
the font (for
the main
body)
because it
doesn’t look
very clear.”
“The last
paragraph
seems a bit
irrelevant to
the rest.”
“I think the pictures are
too small (on the right
hand side).”
“There’s
quite a big
white gap in
the middle,
which looks
a bit weird.”
“I prefer this
narrative
because I
feel it’s more
friendly.”
“The colours fit well with the article
because I think of blue when I
think of Venice because of all the
water.”
“I really like
the layout, it
looks like an
article you
could find in a
proper
magazine.”
“I like the font
for the header,
it looks fancy
and fits well
with the
theme of
Venice.”
POSITIVES NEGATIVES

18. Mockup2
“The pictures
on this one
really stand
out in
contrast to
the text.”
NEGATIVES
“There’s too much text, it looks
like it would be very boring.”
“I think the
facts about
the
gondolas
are
interesting.”
“I like this
font, it looks
more
professional.”
“I think the
narrative is
quite
impersonal.
”
“It (article
length) is
definitely
too long.”
“I probably
wouldn’t
finish
reading it
all.”
“I don’t think the font stands out
on this box (quote insert), a simple
font may look better.”
POSITIVES

19. MOCKUPFEEDBACKINFLUENCE
My mock up feedback will influence my final product as I will make the
following changes...
● Increase the size of photos to make them “stand out”
● Pick clearer fonts - sans serif
● Add more relevant information for students
● Make it look less flat by adding different layers and shadows

20. Contents
FEATURES
REGULARS
● Voyage to Venice
● Welcome to Geordieland
● 12 tips to bag a bargain break
● Have a crack at… (zorbing)
● Diary of a globetrotter

21. FRONTCOVER
Imagery: Window to the future self, positive, active
Layout: Rule of thirds, busy
Colours: Three shade colour scheme - yellow, blue and black =
gender-neutral
Fonts: Masthead - striking, bold, uppercase, sans serif
Sell-lines - sans serif, young, fun

22. CONTENTSPAGE
Imagery: Candid, polaroid style
Layout: Two columns, simple, layers, shadows
Colours: Regular colour scheme - blue, yellow, black and white
Fonts: Title - Masthead font
Sub headers - Typewriter, uppercase
Main Body - sans serif, simple, easy to read

23. VOYAGETOVENICE
Language: Mix of 2nd and 3rd person narrative, literary techniques
(puns, alliteration, etc), descriptive introduction
Imagery: Candid, large images, bright, strong contrast
Layout: Three columns, balanced text to image ratio, break-out
box, subheadings, layers/shadows
Colours: Different shades of blue - link to Venice, bright, youthful
Fonts: Header - serif, fancy
Sub headers - Typewriter, uppercase
Main Body - sans serif, simple, easy to read

24. WELCOMETOGEORDIELAND
Language: Mix of 2nd and 3rd person narrative, literary techniques
(puns, alliteration, etc), descriptive introduction
Imagery: Candid, shadows, scattered assortment images, map
Layout: Three columns, higher image to text ratio, subheadings
Colours: Regular colour scheme - yellow, blue and black, pastel
Fonts: Header - sans serif, uppercase on “Geordieland”
Sub headers - Typewriter, upper case
Main Body - sans serif, simple, easy to read

25. 12TIPSTOBAGABARGAINBREAK
Language: Use of 1st, 2nd and 3rd person narrative, anecdote
introduction, comedic tone, list style
Imagery: Active, window to the future self - butterfly lighting,
symbolic imagery, photoshop to add layers - cartoon style = informal,
wrapped image
Layout: Three columns, higher image to text ratio
Colours: Pastel colours - calming for subject matter, green -
money connotations
Fonts: Header - Typewritter - blog style, young, fun
Main Body - sans serif, simple, easy to read

26. BRANDING
FONTS
COLOURS

27. BUDGETPRODUCTSSTRATEGY
● Low quality paper – much cheaper to produce
● Up to 80 pages – requires less staff and less content
● Generally used for C1 and below socio-economic target
audiences as well as weekly/bi monthly magazines
● Ability to have a competitive cover price due to smaller
printing costs
● Affordable for a student and C1/C2 audience
● Different to typical travel magazines that follow the
“premium strategy”
Characteristics of budget products...
This strategy will be suitable for my magazine because…

28. CONCLUSION
● 16 page magazine
● Paper size: A4 (210 x 297mm)
● Type: Silk
● Weight: Cover – 250 GSM coated
Pages – 150 GSM coated
DISTRIBUTOR
● Price: £1.99
● 1/3 adverts
● Distribution: 20,000 copies
● Don’t currently publish any magazines in the genre of travel
● Tend to distribute magazines that follow the budget strategy such as Reveal
and Best

29. PRINTINGCOSTS

30. PERSONNELRATES
Personnel Freelance Rate (£ per hour)
Journalists 40
Photographers 40
Models 30
Subeditors 25
Researchers 20
Make-up Assistants 33
Layout Artist 20

31. PERSONNELEXPENDITURE
£960
£4680
£375
£360
£220
£200 £80
TOTAL PERSONNEL EXPENDITURE: £6875

32. EQUIPMENTCOSTS
Equipment Hire rate (£ per hour)
Studio space rental 14
Camera 360 (for a week)
Additional lens hire 150 (for a week)
QE indemnity insurance 100 (for a day)
Travel 1427.51 (all travel expenses)

33. EQUIPMENTEXPENDITURE
£790
£100
£300
£1427.51
£85
TOTAL EQUIPMENT EXPENDITURE: £2702.51

34. TOTALEXPENDITURE
£6875
£2702.51
£4096.30
TOTAL EQUIPMENT EXPENDITURE: £13673.81

35. ADVERTISINGRATES
Advert type Cost
Back cover £2500
Inside front £2200
Inside back £2000
Double page spread £3500
Full page £1800
Half page £950
Quarter page £475

36. ADVERTISINGSALES
£950
£950
£2500
£1800
£3500
£2000
£2200
TOTAL ADVERTISING INCOME: £13900

37. PREDICTEDSALESINCOME
COVER PRICE PREDICTED SALES
£1.99 X 20000
= £39800
£39800 ÷ 2 = £19900
HOWEVER...
DISTRIBUTOR AND RETAILERS TAKE 25% EACH OF COVER PRICE SALES
FINAL INCOME (INCLUDING ADVERTISING):
£33800

38. NETPROFIT
£20126.19

39. CONCLUSION
You should pick my magazine because…
● it fits the brief exactly
● it fits a gap in the market due to genre and target audience
● it would be reputable amongst the “Northern Echo” brand due to
it’s educational and entertainment value
● it ensures a high profit produced from self-financing

40. ANYQUESTIONS?
THANKYOU!
ENRICH