My powerpoint that holds all of the information that I found while doing research.

1. AS Media StudiesAS Media Studies
Amy SmythAmy Smyth

2. Analysis of magazine coversAnalysis of magazine covers

3. One feature that mix magazineOne feature that mix magazine
uses to appeal to ituses to appeal to it’’s audience iss audience is
through the use of certain colours.through the use of certain colours.
This cover uses mainly pink,This cover uses mainly pink,
yellow, blue and white- all veryyellow, blue and white- all very
bright colours. Bright colours canbright colours. Bright colours can
be associated with the summer,be associated with the summer,
beach vibe which relates to thebeach vibe which relates to the
dance genre.dance genre.
Another feature of theAnother feature of the
magazine is the cover photomagazine is the cover photo
itself. In the image, two artistsitself. In the image, two artists
are pictured on a beach. Notare pictured on a beach. Not
only do the artists appeal toonly do the artists appeal to
mixmagmixmag’’s audience, the beachs audience, the beach
setting also does due to itssetting also does due to its
summer/ party connotationssummer/ party connotations..
A very focal part of the image is the large stereo that isA very focal part of the image is the large stereo that is
positioned in the centre of the image. This can helppositioned in the centre of the image. This can help
appeal to the magazineappeal to the magazine’’s audience as it can represents audience as it can represent
the loud dance and club music that it is all about.the loud dance and club music that it is all about.
The font used to create the masthead is veryThe font used to create the masthead is very
smooth with curved edges. This helps to create asmooth with curved edges. This helps to create a
relaxed feel to the magazine which links to therelaxed feel to the magazine which links to the
people that it is for- people who enjoy dance andpeople that it is for- people who enjoy dance and
club music, people who tend to be more care free.club music, people who tend to be more care free.
The font used for theThe font used for the
masthead is also largemasthead is also large
and in bold. This meansand in bold. This means
that it can catch peoplethat it can catch people’’ss
eye, and this can help toeye, and this can help to
inform the audience ofinform the audience of
what it is so that theywhat it is so that they
know it is something theyknow it is something they
will be interested in.will be interested in.
As the photo is taken from aAs the photo is taken from a
lower angle, the artists are shownlower angle, the artists are shown
as powerful. This is because theyas powerful. This is because they
look almost intimidating, so itlook almost intimidating, so it
would seem like they have morewould seem like they have more
power, which helps to show thepower, which helps to show the
importance of them and theirimportance of them and their
celebrity status.celebrity status.

4. The position that the photographThe position that the photograph
was taken in helps to present thewas taken in helps to present the
band as powerful and slightlyband as powerful and slightly
intimidating. This not only links tointimidating. This not only links to
the importance of the band, butthe importance of the band, but
also the genre of the magazine,also the genre of the magazine,
which focuses on rock music.which focuses on rock music.
Their facial expressions canTheir facial expressions can
also help make a clear link toalso help make a clear link to
the rock genre that thisthe rock genre that this
magazine is about. This ismagazine is about. This is
because they all look quitebecause they all look quite
moody which can helpmoody which can help
represent rock music as arepresent rock music as a
whole. This may appeal to thewhole. This may appeal to the
potential audience of thepotential audience of the
magazine, who would bemagazine, who would be
people that are family with thispeople that are family with this
certain type of music.certain type of music.
Kerrang magazineKerrang magazine’’s colour scheme on this particular issues colour scheme on this particular issue
tends to be made up of black, white and red for the mosttends to be made up of black, white and red for the most
part. These can help associate the magazine with the rockpart. These can help associate the magazine with the rock
genre, which can also give the magazinegenre, which can also give the magazine’’s target audiences target audience
an idea of what the magazine is about. The red also helpsan idea of what the magazine is about. The red also helps
draw attention to the magazine and certain text against thedraw attention to the magazine and certain text against the
mainly plain, black and white background.mainly plain, black and white background.
The use of smaller images helpsThe use of smaller images helps
to tell the audience that theto tell the audience that the
magazine is on that focuses onmagazine is on that focuses on
rock bands and the rock genre inrock bands and the rock genre in
general. These images also havegeneral. These images also have
dark colours, which emphasisesdark colours, which emphasises
the rock feel of the magazine.the rock feel of the magazine.
The font used to create the masthead helps to show whatThe font used to create the masthead helps to show what
genre the magazine belongs to, which helps the audiencegenre the magazine belongs to, which helps the audience
to understand what the magazine will be like. This isto understand what the magazine will be like. This is
because the font looks like cracked glass, making it edgybecause the font looks like cracked glass, making it edgy
and helps to associate it to the rock genre.and helps to associate it to the rock genre.
This particular magazineThis particular magazine
also uses certain languagealso uses certain language
to appeal to its audience,to appeal to its audience,
this language is in the formthis language is in the form
of swearing. Many peopleof swearing. Many people
would associate taboowould associate taboo
language with the rocklanguage with the rock
genre, so it could interestgenre, so it could interest
people interested with thatpeople interested with that
type of music.type of music.

5. Music Magazine InstitutionsMusic Magazine Institutions
ResearchResearch
Bauer Media and FutureBauer Media and Future

7. Who are Bauer Media?Who are Bauer Media?
 The Bauer Media Group is EuropeThe Bauer Media Group is Europe’’s largest privately-owned media group.s largest privately-owned media group.
 The group operate inThe group operate in 2020 different countries including the UK, Australia, the USA anddifferent countries including the UK, Australia, the USA and
many more.many more.
 They have around 11,000 employees worldwide.They have around 11,000 employees worldwide.
 Bauer Media UK are BritainBauer Media UK are Britain’’s largest magazine publisher.s largest magazine publisher.
 They publish magazines, create radio programmes and design digital formats.They publish magazines, create radio programmes and design digital formats.
 They offer over 600 magazines and more than 400 digitalThey offer over 600 magazines and more than 400 digital outlets worldwide. Along withoutlets worldwide. Along with
this, Bauer have over 100 radio and TV stations around the world.this, Bauer have over 100 radio and TV stations around the world.

8. The history of Bauer MediaThe history of Bauer Media
 In 1875, Ludolph Bauer set up a printing plant in Hamburg, Germany. The purpose of thisIn 1875, Ludolph Bauer set up a printing plant in Hamburg, Germany. The purpose of this
plant was to print business cards.plant was to print business cards.
 Along with this, he also launches an advertising newspaper for the local area-Along with this, he also launches an advertising newspaper for the local area-
Rothenburgersorter Zeitung. Others followed this, including Rundfunk-Kritik, a radioRothenburgersorter Zeitung. Others followed this, including Rundfunk-Kritik, a radio
magazine, which was first released in 1926. This magazine turned out to be verymagazine, which was first released in 1926. This magazine turned out to be very
successful, selling over half a million copies each week.successful, selling over half a million copies each week.
 The publishing house rose to the top of the ladder just after the Second World War withThe publishing house rose to the top of the ladder just after the Second World War with
listing guides and youth magazines.listing guides and youth magazines.
 In the 1970s, the first womenIn the 1970s, the first women’’s magazines are created.s magazines are created.
 A few years later, the company buys a stake in the TV broadcaster RTL II and RadioA few years later, the company buys a stake in the TV broadcaster RTL II and Radio
Hamburg.Hamburg.
 Years after theYears after the opening of the company, they begin transitioning the national businessopening of the company, they begin transitioning the national business
into one that is international. This started with the release on Woman’s World in 1981 ininto one that is international. This started with the release on Woman’s World in 1981 in
the USA. This continued and covered all different types of media, including TV and radio.the USA. This continued and covered all different types of media, including TV and radio.
 The company entered the digital era in the 1990s.The company entered the digital era in the 1990s.

9. What publications do BauerWhat publications do Bauer
manage?manage?
 Bauer manage a wide variety of publications that cover a wide range of differentBauer manage a wide variety of publications that cover a wide range of different
categories, and which reach a large range of different audiences.categories, and which reach a large range of different audiences.
 One magazine they manage is Harper’s BAZAAR magazine, a luxury fashion magazineOne magazine they manage is Harper’s BAZAAR magazine, a luxury fashion magazine
which is released monthly.which is released monthly.
The colour scheme represents theThe colour scheme represents the
magazine as being quitemagazine as being quite
sophisticated due to the dulledsophisticated due to the dulled
down, pale pink and grey. Thisdown, pale pink and grey. This
could mean that the audiencecould mean that the audience
would tend to be more mature,would tend to be more mature,
most likely ageing from the latemost likely ageing from the late
twenties onwards. Not only thistwenties onwards. Not only this
but it is also most likely they willbut it is also most likely they will
be female due to the subtle,be female due to the subtle,
feminine colours.feminine colours.
The font used to create theThe font used to create the
masthead is quite sleek andmasthead is quite sleek and
elegant, which can help suggestelegant, which can help suggest
that the age range of the audiencethat the age range of the audience
is slightly higher than what youis slightly higher than what you
would find reading a normalwould find reading a normal
fashion magazine.fashion magazine.
The outfit of the woman on the cover helps to show thatThe outfit of the woman on the cover helps to show that
the genre this magazine is a part of is a fashion one.the genre this magazine is a part of is a fashion one.
This is due to her dress, which seems mature andThis is due to her dress, which seems mature and
elegant. This can also show that the magazine is madeelegant. This can also show that the magazine is made
of older women rather than teenagers.of older women rather than teenagers.
Bella HadidBella Hadid’s facial expression can’s facial expression can
help to show the maturity and thehelp to show the maturity and the
sophistication of the magazine.sophistication of the magazine.
Furthermore, the way she is satFurthermore, the way she is sat
presents her as laid back but strong.presents her as laid back but strong.
Because of this, we know that thisBecause of this, we know that this
magazine is most likely aimed atmagazine is most likely aimed at
women as she is pictured aswomen as she is pictured as
someone to look to and be inspiredsomeone to look to and be inspired
by.by.

10. What publications do BauerWhat publications do Bauer
manage?manage?
 Another publication that Bauer manage isAnother publication that Bauer manage is ‘Q’ magazine, which is published monthly in‘Q’ magazine, which is published monthly in
the United Kingdom.the United Kingdom.
The colour scheme of thisThe colour scheme of this
magazine shows that this is amagazine shows that this is a
very indie-rock genre magazine.very indie-rock genre magazine.
This is due to the plain black andThis is due to the plain black and
white colour scheme whichwhite colour scheme which
covers the majority of the cover-covers the majority of the cover-
this helps give an indie vibe to thethis helps give an indie vibe to the
magazine. The pop of bright redmagazine. The pop of bright red
held to make it edgier to fit in toheld to make it edgier to fit in to
the rock genre.the rock genre.
The way the masthead has beenThe way the masthead has been
created helps to give acreated helps to give a
sophisticated feel to thesophisticated feel to the
magazine. This could suggestmagazine. This could suggest
that the magazines audience arethat the magazines audience are
slightly more mature and areslightly more mature and are
older. It also helps to give it moreolder. It also helps to give it more
of a masculine look.of a masculine look.
This cover is very busy and inThis cover is very busy and in
some places slightly messy,some places slightly messy,
which has potentialwhich has potential
connotations the rock genre.connotations the rock genre.The artist pictured in the centralThe artist pictured in the central
image is shown as very relaxed,image is shown as very relaxed,
and instead of the imageand instead of the image
seeming forced, the pose isseeming forced, the pose is
natural. This could helpnatural. This could help
represent the indie genre as therepresent the indie genre as the
image can be seen as raw.image can be seen as raw.
As the artist is looking directly down theAs the artist is looking directly down the
camera, it helps to create a connectioncamera, it helps to create a connection
between him and the audience. This couldbetween him and the audience. This could
appeal to people interested in the indie-rockappeal to people interested in the indie-rock
genre.genre.

12. Who are Future?Who are Future?
 They are an international publishing group and digital business.They are an international publishing group and digital business.
 Starting with only one publication, the business has grown and expanded and now offersStarting with only one publication, the business has grown and expanded and now offers
over 200 print titles, apps, websites and events.over 200 print titles, apps, websites and events.
 They have around 500 employees who work in all of the offices around the world.They have around 500 employees who work in all of the offices around the world.
 They have offices in Bath, London, New York, San Francisco and Sydney.They have offices in Bath, London, New York, San Francisco and Sydney.
 The company have many different sectors to it, being in strong in many of the topics theyThe company have many different sectors to it, being in strong in many of the topics they
cover. This includes technology, games, film, photography, music and creative/design.cover. This includes technology, games, film, photography, music and creative/design.
 The company runs a magazine subscription website where customers can subscribe toThe company runs a magazine subscription website where customers can subscribe to
any magazine that Future has to offer.any magazine that Future has to offer.

13. The history of FutureThe history of Future
 The business was set up by Chris Anderson in Somerset in 1985.The business was set up by Chris Anderson in Somerset in 1985.
 They started out just producing one single magazine called Amstrad Action.They started out just producing one single magazine called Amstrad Action.
 In 1986, the team moved their headquarters to Bath.In 1986, the team moved their headquarters to Bath.
 Future became Britain’s leading publisher of newsstand computing magazines in 1989.Future became Britain’s leading publisher of newsstand computing magazines in 1989.
 In 1991, the company branches out and starts producing a wider variety of magazines inIn 1991, the company branches out and starts producing a wider variety of magazines in
order to cover a larger range of audiences and kick off consumer, business and leisureorder to cover a larger range of audiences and kick off consumer, business and leisure
sectors within the business.sectors within the business.
 Future have their first event- The Future Entertainment Show, in 1992, which was veryFuture have their first event- The Future Entertainment Show, in 1992, which was very
successful, with 55,000 people attending.successful, with 55,000 people attending.
 Anderson buys a small US games publisher which he renames Imagine Media.Anderson buys a small US games publisher which he renames Imagine Media.
 In 1994, Future is sold to Pearson New Entertainment for £52.2 million.In 1994, Future is sold to Pearson New Entertainment for £52.2 million.
 In 1998, Anderson buys Future back for a sum of £142 million and joins it with ImagineIn 1998, Anderson buys Future back for a sum of £142 million and joins it with Imagine
Media to create Future Network.Media to create Future Network.
 Imagine Media becomes Future Network USA in 2002.Imagine Media becomes Future Network USA in 2002.
 In 2005, Future network USA becomes Future US and Future Games is launched.In 2005, Future network USA becomes Future US and Future Games is launched.
 In 2007, Future launched a number of websites including MusicRadar.com and others.In 2007, Future launched a number of websites including MusicRadar.com and others.
 The company opened its Australian offices in Sydney in 2008.The company opened its Australian offices in Sydney in 2008.

14. What publications do FutureWhat publications do Future
manage?manage?
 Future manage a variety of different publications across a wide range of topics. ThisFuture manage a variety of different publications across a wide range of topics. This
includes things like technology, games, film, photography, music and creative/design.includes things like technology, games, film, photography, music and creative/design.
 One publication that they manage is the magazine ‘Guitarist’. It is a monthly magazineOne publication that they manage is the magazine ‘Guitarist’. It is a monthly magazine
which is currently the largest selling guitar magazine in Britain.which is currently the largest selling guitar magazine in Britain.
The colour scheme implies thatThe colour scheme implies that
this magazine has a targetthis magazine has a target
audience that is predominantlyaudience that is predominantly
made up of males. This is due tomade up of males. This is due to
the dull colours like brown andthe dull colours like brown and
black which make up the cover.black which make up the cover.
Furthermore, the blue elementsFurthermore, the blue elements
not only help to give the magazinenot only help to give the magazine
an edgier feel, but also are thean edgier feel, but also are the
stereotypical colour to represent astereotypical colour to represent a
man.man.
The central image features a guitarThe central image features a guitar
which helps to relate the magazine towhich helps to relate the magazine to
the cover artist and give readerthe cover artist and give reader’s an’s an
idea of what the magazine is aboutidea of what the magazine is about
and what it will include.and what it will include.
The font of the masthead alsoThe font of the masthead also
helps to show that the magazine ishelps to show that the magazine is
for people who are morefor people who are more
sophisticated as it looks very cleansophisticated as it looks very clean
and sleek. This could imply thatand sleek. This could imply that
this magazine has an olderthis magazine has an older
audience, perhaps aged 35+ years.audience, perhaps aged 35+ years.
The artist has been shown as fairly well kept, asThe artist has been shown as fairly well kept, as
he has a clean shave and appears to be dressedhe has a clean shave and appears to be dressed
nicely. This could help show the sophistication ofnicely. This could help show the sophistication of
the audience.the audience.
As the photo is taken from a lowerAs the photo is taken from a lower
angle, it can help to show theangle, it can help to show the
importance of the artist.importance of the artist.

15. What publications do FutureWhat publications do Future
manage?manage?
 Another magazine that Future manage isAnother magazine that Future manage is ‘Total Guitar’, which is Europe’s best selling‘Total Guitar’, which is Europe’s best selling
guitar magazine.guitar magazine.
The colour scheme of thisThe colour scheme of this
magazine is quite dark, which couldmagazine is quite dark, which could
stereotypically be representative ofstereotypically be representative of
men, so this could imply that themen, so this could imply that the
audience is mainly male.audience is mainly male.
The angry expression on theThe angry expression on the
face of the cover artist helpsface of the cover artist helps
make him more intimidating.make him more intimidating.
This could insinuate that thisThis could insinuate that this
particular issue of theparticular issue of the
magazine has some links tomagazine has some links to
the rock genre.the rock genre.
The dark clothes the artist isThe dark clothes the artist is
wearing also helps to show thewearing also helps to show the
rock genre element of thisrock genre element of this
magazine.magazine. The bright yellow element on theThe bright yellow element on the
cover helps to catch the readercover helps to catch the reader’s’s
eye to certain elements thateye to certain elements that
might seem interesting to themight seem interesting to the
target audience of Total Guitar.target audience of Total Guitar.
Not only this, but it gives an edgyNot only this, but it gives an edgy
look to the magazine to help givelook to the magazine to help give
it an element of the rock genre.it an element of the rock genre.
The simple background helpsThe simple background helps
to give a cleaner look to theto give a cleaner look to the
magazine, whilst possiblymagazine, whilst possibly
making it look moremaking it look more
sophisticated. This could implysophisticated. This could imply
that the magazine is aimed tothat the magazine is aimed to
be part of the classic rockbe part of the classic rock
genre.genre.
The guitar pictured inThe guitar pictured in
the central image helpsthe central image helps
to show what theto show what the
magazine is about andmagazine is about and
partially link it to thepartially link it to the
classic rock genre,classic rock genre,