This document discusses several magazine institutions: - Beatz Magazine is a small startup magazine founded in 2012 focused on music with over 33,000 monthly visitors. - Intermedia Partners owns Vibe magazine and focuses on media investments, currently owning $1 billion in assets. - Harris Publications produces XXL and Elektro magazines among others across different genres. - Uses and Gratifications Theory suggests people consume media for relationships, diversion, identity, and information, which magazine producers can apply to their content to increase readership.