This document discusses several magazine institutions: - Beatz Magazine is a small startup magazine founded in 2012 focused on music with over 33,000 monthly visitors. - Intermedia Partners owns Vibe magazine and focuses on media investments, currently owning $1 billion in assets. - Harris Publications produces XXL and Elektro magazines among others across different genres. - Uses and Gratifications Theory suggests people consume media for relationships, diversion, identity, and information, which magazine producers can apply to their content to increase readership.

1. Magazine Institutions Research
Zac Coleman

2. Beatz Magazine
• No other magazines and are ruled singularly
by themselves due to them being a very small
magazine and company and have started up
from scratch from people who had the drive
to create the magazine.

3. Beatz Magazine
• 33,000+ total visitors
• 18,000+ first time visitors
• 71,000+ hits
(http://www.beatzmag.com/advertise, 04/02/13
)
Advertised over facebook, twitter and youtube.
(statistics are monthly)

4. Beatz Magazine
• ‘BEATZ Mag’ was founded in May 2012 by a
group of creative individuals who wanted to
shake up the music scene. With various
backgrounds related to sharing and
discovering new music via personal websites,
the founders decided to join forces and create
a publication, dedicated to their love of music.
• (http://www.beatzmag.com/about-us/ 7th
February)

5. Intermedia Partners
• Produce VIBE magazine.
• No other magazines since it is
An investment firm that focuses
On buying out media institutions

6. Intermedia Partners
• Rather medium sized company based in purely
investments into the media sector to look for
a larger return of capital. Current assets
owned are around $1 billion. American
company based around the main cities in
American such as new York and Manhattan.

7. Intermedia Partners
• ‘Mr. Hindery has a Master of Business
Administration degree from Stanford University’s
Graduate School of Business, and is an under
graduate of Seattle University. Mr. Hindery has
received honorary Doctor of Humane Letters
degrees from Emerson College and the Rabbinical
College of America.’
(http://www.intermediaadvisors.com/main.cfm?
actionId=globalShowStaticContent&screenKey=c
mpAbout&show=hindery&s=interMedia 7th
February)

8. Harris Publications
• XXL magazine.
• Elektro Magazine.
• Do many types of magazine but
these are the only two music
magazines that they do but they do
other sectors such as men's health.

9. Harris Publications
This is a financial report of Harris publications showing they are a growing company.

10. Uses And Gratifications Theory
• Uses nd gratifications theory consists of
looking into why people consume media and
is narrowed down into four different reasons
which are:
• Personal relationships
• Diversion
• Personal identity
• Surveillence

11. Uses And Gratifications Theory
• This relates into production and consumption of
magazines because this gives the magazine
institutions an opportunity to include those four
sections into their product to try and make it
apply to as many people as possible because
people wish to consume media for the
relationships they can gain with the text or for
information or to simply escape reality or start
conversation so there is a large potential for
producers to include aspects of this into their
production.

12. Uses And Gratifications Theory
• On the other hand its important for consumption
because this helps the producers to know what
exactly people are after and give them a general
idea because it is only a theory but then this
means that if the theory is put to good use then
consumption levels would be much higher
because if this theory proves to work then people
are going to consume that media often and
increase its circulation levels as well as pleasing
the consume through the product.