Magazine research on sports genre

1. Sports

4. ESPN Magazines

5. Masthead
Main cover line
Cover line
Central Image
Puff
Issue
date
Left third

6. The mast head is always in the same font. The color does
vary with the central image color that’s on the front cover.
The central image is over the mast head usually when it is
an upcoming star, or an athlete who is doing extremely
good that month.

7.  Median age: 29 (66% between 18 and 34)
 Men: 94% | Single: 47%
 College educated: 87%
 Employed Full Time: 74%
 Average (Mean) HHI: $72,100
 Attended sporting events within the last 12 months:
81%
 Purchased products online in the last 12 months: 89%
 These magazines include stories about the top
performing athletes of the month and the new incoming
athletes who look to put on a show.
Media Kit

8. These magazines include stories about the top performing
athletes of the month and the new incoming athletes who
look to put on a show.
The magazine includes the player on the front cover
statistics, in order to show why they are and deserve to be
on the front cover

9. Sports Illustrated

10. Masthead
Main
Cover line
Central Image
Cover lines
Issue date
Top right third

11.  The mast head is in the same font in every magazine.
 The central image is always on top of the masthead.
 The colors vary usually with the color of the central
image.

12. - Read by nearly 20 million sports fans
every week
-Men’s category leader in total circ
& average sub price
- Delivered rate base on every half-year
ABC statement
-Over delivery on rate base of 54,945 copies
Rate Base: 3,000,000
Total Audience: 19,939,000
Median Age: 42
Median HHI: $69,509
Frequency: 56x
Media Kit

13. These magazines include stories about all kinds of sports and the people are
the best at them, and also include good competition and incoming athletes
from college.
This magazine also includes every sport including basketball, soccer,
football, baseball and more.
The central image is usually a upcoming star meaning the number 1 pick in
a upcoming draft or a player who has played incredibly good the past
month or year.

14. World Soccer

15. Central Image
Masthead
Main
Coverline
Cover lines
Bar code
Left third
Tag line

16.  The mast head always say World Soccer in the same
font. They only use black and red, Either black is fist or
red is.
 It is on a white background so it stands out more.
 The central image is right underneath the masthead.

17. Media kit
 HHI is $75,748
 Percentage of owners are 17 and younger.
 Median age is 37.3
 Female 51%/male 49%

18.  The stories on the World Soccer magazine always talk
about different countries.
 Either a team or a coach or a world player.
 They talk about players being traded and matchups
between countries.
 They also include the winners of the year awards, as in
player of the year or manager of the year.