The document summarizes information about three favorite magazines of the author: Sports Illustrated, ESPN The Magazine, and Baseball America. It provides key stats on audience and circulation for Sports Illustrated, which has a median age of 42 and reaches nearly 20 million sports fans weekly. It also gives demographic information for both ESPN The Magazine and Baseball America, such as their target age ranges and education/income levels of readers.

1. By Mitchell Senger
Period 5
AICE Media Studies

2.  Three Favorite Magazines
-Sports Illustrated
-ESPN
-BaseballAmerica

4.  KEY STATS
 Total Audience: 19,939,000
 Median Age: 42
 ROBUST CIRCULATION
 Read by nearly 20 million sports fans every week
 Delivered rate base on every half-yearABC statement
 READER LOYALTY & SATISFACTION
 SI has more loyal readers than any other men’s sports, entertainment,
news or business magazine
 87% of subscribers read the magazine within the first 2 days of arrival,
94% within the first 3 days
 QUALITYAUDIENCE
 #1 among all measured magazines in reaching men 18-34 with a HHI
$100,000+

5.  Sports Illustrated is about sports and the
human spirit that makes us who we are.With
emotional storytelling and fierce
independence, Sports Illustrated is
committed to providing sports fans with a
deeper, richer understanding – what
happened, why it happened and what will
happen next.

6. Cover Line
Puff
Masthead
Main Cover Line
Issue Date
Central Image
Cover Line

7. Sports Illustrated usually puts
the main photo or central image
in the front of the masthead.
Sports Illustrated can block their
masthead because of their
nationwide popularity among
sports fans.They also change
the colors of the masthead to
compliment the central image.

9. • Median age: 29 (66% between 18 and 34)
• Men: 94% | Single: 47%
• College educated: 87%
• Employed FullTime: 74%
• Average (Mean) HHI: $72,100
• Attended sporting events within the last 12
months: 81%
• Purchased products online in the last 12
months: 89%

10.  ESPNThe Magazine is for young men who
want to stay on top of the athletes, team,
topics, and upcoming events in their own
sports world.They celebrate not only sports,
but the cultures and lifestyles that are an
integral part of them - all with ESPN's unique
personality and authority.

11. Masthead
Cover lines
Central Image
Main Cover Line
Barcode/issue
date

12. ESPN uses the same font
with everyone of their
mastheads but change the
colors to compliment the
text or central image.
ESPN varies how much of
the masthead they cover if
its any at all.Their unique
font or typography is called
AmericanType Master 101
font but now is commonly
referred to as ESPN font.

14.  MAGAZINECIRCULATION
 Total Distribution:
 30,000
 Targeted Bonus Distribution:
 Up to 20,000Copies*
 Total Print Audience:
 150,000
 DEMOGRAPHICS
 65% between Ages of 18-44
 65% have a 4-year college or
 graduate degree
 65% have an income of
 $50,000+
 93% male readership

15.  Baseball America brings the most comprehensive coverage of
every level of baseball, from the major and minor leagues, to
prospects, draft, college and high school.
 Mission:
To provide the baseball community and the avid fan as well as our
advertisers and sponsors the most professional, relevant, high
quality print products, online products and events possible in the
most efficient manner.
 Company Overview:
Baseball America is the nation’s leading baseball resource, with in-
depth coverage of every level of the game, from the major and
minor leagues, to prospects, draft, college and high school.
Baseball America is a full-service media company with a 26 times a
year publication, annual reference book titles, and a popular
website, www.baseballamerica.com.

16. Tag Line
Masthead
Main Cover Line
Cover lines
Central Image
Puff

17. Baseball America
always has their
masthead the same.
BA reserves space on
the upper third of the
magazine making it
all black to make
name pop.The color
of the masthead is
always white and the
font is “Gael”.