This document contains information about the demographics and characteristics of three different magazines. The first magazine has a median age of 42, median household income of $69,509, and circulation of 3.1 million. The second magazine has a median age of 29 and caters to younger males who are sports fans. The third magazine is designed for younger kids ages 8-15 and has simpler language than the other magazines. It mimics the font and design of one of the other magazines but adds "Kids" to the bottom.

3. • Rate Base: 3,000,000
• Total Audience: 19,939,000
• Median Age: 42
• Median HHI: $69,509
• M/F: 80/20
• Circulation: 3.1 million

4. The genre of this magazine
is sports. It provides
sports related stories or
non-sports related stories
that involve athletes. The
masthead of the magazine
is closest to the font of
Impact, but it has its own
touch to it. The color of
the masthead is usually
red, but it changes
according to colors of
central image.

5. Masthead
Central ImageMain Cover
line
Puff
Cover lines

7. • Median age: 29 (66% between
18 and 34)
• Men: 94% | Single: 47%
• College educated: 87%
• Employed Full Time: 74%
• Average (Mean) HHI: $72,100
• Attended sporting events
within the last 12 months:
81%
• Purchased products online in
the last 12 months: 89%

8. • The genre of this
magazine is sports. It
provides sports related
stories or non-sports
related stories that
involve athletes. There is
no specific name for the
font they use it is
completely customized.
Their logo is red also, but
it changes color in certain
magazines.

9. Masthead
Main
Cover
Line
Issue
Central
Image

11. • For young teens age 8-15

12. This is a sports magazine
designed for younger kids.
It has simpler language
and more kid friendly
articles. The font is
exactly the same as Sports
Illustrated, but it says kids
on the bottom. This also
changes colors based on
the central image.

13. Masthead
Main
Cover
Line
Puff
Central
Image
Pug