This document discusses the layout and design elements of the mastheads for three popular sports magazines - ESPN, Sports Illustrated, and SLAM. It describes the consistent and changing aspects of each masthead's design and also provides demographic information about the typical readers of each magazine such as their age, gender, income level, and subscription or audience size.

1. By Kelly Kemp

2. Examples

3. Favorite Magazines

4. ESPN

5. MASTHEAD
SUB
ARTICLES
BARCODE

6. The Masthead
-The masthead is always the same font.
-The color of the text changes with the central image.

7. Demographics
 Median age: 29 (66% between 18 and
34)
 Men: 94% | Single: 47%
 College educated: 87%
 Average (Mean) HHI: $72,100

8. Sports Illustrated

9. MASTHEAD
FEATURED
ARTICLE
VOLUME #
MIDDLE THIRD

10. The Masthead
 The text is the same.
 Usually an outer layer of white around
the text.
 Colors change.

11. Demographics
 Average Income:$60,913
 Average Age:37
 Percent Male:77%

12. SLAM

13. VOLUME
MASTHEAD
BARCODE
FEATURED
ARTICLE
MIDDLE THIRDS

14. The Masthead
 Three stars on the side of font.
 Same font.
 Different colors.

15. Demographics
 150,000 subscribers currently
 Total amount of audience: 900,000
 The estimated print rate: $15,590