This document discusses three popular sport magazines: ESPN, World Soccer, and Sports Illustrated. It provides details on the target audiences, common elements of the magazines' mastheads and covers, and the types of sports content covered in each publication. ESPN targets mainly men aged 18-34 and covers various sporting events and team information. World Soccer focuses on soccer fans, both male and female, and reports all major soccer news. Sports Illustrated has an average reader age of 37, mostly male audience, and covers multiple sports like NASCAR in addition to sports fans' active lifestyles.

1. By: Maxwell
Martinez
SPORT
MAGAZINES

2. EXAMPLES:

3. EXAMPLES:

4. 3 FAVORITES

5.  Audience: Men: 94% / Single: 47%, Median age: 29 /
66% : between 18 – 34, Attended sporting events
within last 12 months: 81%
 Covers most types of sporting events, team info,
scores, exclusive interviews, etc…
ESPN

6. MASTHEAD:
S L I G H T LY H I D D E N B E H I N D M A I N P I C T U R E W I T H R I B B O N T Y P E D E S I G N / N O T A LWAY S
I N C L U D I N G R I B B O N D E S I G N / S A M E T E X T, D I F F E R E N T C O LO R S
Masthead
Taglines
Puff
Central Image

7. Audience: Soccer fans, male and female
 Covers all major soccer news, articles on
teams/ players
WORLD SOCCER

8. MASTHEAD:
ALWAYS HAS WORLD IN RED AND SOCCER IN BLACK/ ALWAYS IN THE SAME SPOT
Main Cover line
Masthead
Puff
Tagline
Skyline
Bar code

9.  Average Age: 37
 Percent Male: 77%
 Active Lifestyles, Men
 NASCAR, Sports Fans
 Covers multiple sports
SPORTS ILLUSTRATED

10. MASTHEAD:
MOSTLY RED ,BUT CAN BE IN DIFFERENT COLORS/ SAME TEXT/
SAME POSITION/ USUALLY COVERED SLIGHTLY
Masthead
Main cover line
Tag line
Puff
Central Image

11. THE END