Sports Genre Magazine Research

1. By: Maxwell
Martinez
SPORT
MAGAZINES

2. EXAMPLES:

3. EXAMPLES:

4. 3 FAVORITES

5. Men: 94% / Single: 47%
Median age: 29 / 66%
Between 18 – 34
Attended sporting events within last 12
months: 81%
ESPN AUDIENCE

6. Sporting events
Team info
Scores
Exclusive interviews
Special events
ESPN COVERAGE

7. Usually slightly hidden behind main picture
Different type design depending on issue
Same text
Different colors
ESPN MASTHEAD

8. ESPN CONVENTIONS
Masthead
Taglines
Puff
Central Image

9. Soccer fans/players
 Male: 87%
Female:13%
Median age: 25 / 64%
WORLD SOCCER AUDIENCE

10. All major soccer news
Articles on teams/ players
Upcoming games
Highlights
WORLD SOCCER COVERAGE

11. Always has world in red
Soccer in black
Always in the same spot
Same size
MASTHEAD

12. WORLDSOCCER CONVENTIONS
Main Cover line
Masthead
Puff
Tagline
Skyline
Bar code

13. Average Age: 37
Percent Male: 77%
Active Lifestyles, Men
NASCAR, Sports Fans
SPORTS ILLUSTRATED

14. Multiple sports:
Football
Soccer
Nascar
Tennis
Golf
Baseball
SPORTS ILLUSTRATED COVERAGE

15.  Mostly red
 Can be in different colors
 Same text
 Same position
 Usually covered slightly
SPORTS ILLUSTRATED MASTHEAD

16. SPORT ILLUSTRATED CONVENTIONS
Masthead
Main cover line
Tag line
Puff
Central Image

17. THE END