3. Median age: 29 (66% between 18 and 34)
Men: 94% | Single: 47%
College educated: 87%
Employed Full Time: 74%
Average (mean) HHI: $72,100
Attended sporting event in last 12 months: 81%
Purchase products online in last 12 months: 89%
5. Covers one specific player with other smaller stories on
others
An OTL story
Sports teams ratings and standings
Product advertisements
Personal feelings by players on a situation
6. Espn magazine uses the central image as the main
focus of the magazine. The Espn masthead is nearly
always partially covered by it. They use colors from the
central image to draw the consumers attention and
also by using similar or opposite the color for the
masthead. The smaller and less important stories are
minute comparing to the main cover line.
7.
8. Gender: Men
Age: 12-24
HHI: $50,001-$100,000
Race: African American
Total Circulation: 132,178
Frequency: 12 times a year
Audited: Yes
Market: National coverage
10. Focuses on young basketball talent
Main focus is on player/players shown in Central
image
Other stories in magazine are previewed through
coverline
Several stories from players current lives
11. SLAM generally uses the color of the magazine to be
dull while the Central image is the main eye grabber in
the magazine. The side stories are out of the way of the
main focus. The masthead is also subdued compared
to the rest of the magazine which gives the central
image all the more focus to the magazine.
