This document summarizes the cover conventions and typical contents of three sports magazines: ESPN Magazine, Sports Illustrated, and Golf Magazine. It provides details on the target audiences such as demographics, average age and income. It also lists some regular features found inside each magazine, such as columns, interviews and rankings. The mastheads, fonts and positioning of images on the cover are also described.

1. Sports
By: Spencer Reed

3. Favorites

4. ESPN Magazine

5. Cover Conventions
Masthead
Puff
Main Cover
line
Cover line
Left Third
Central Image

6. ∗ Median age: 29 (66% between 18 and 34)
∗ Men: 94% | Single: 47%
∗ College educated: 87%
∗ Average Circulation:2,000,000
∗ Employed Full Time: 74%
∗ Average (Mean) HHI: $72,100
∗ Attended sporting events within the last 12 months:
81%
Audience Profile

7. ∗ Two Way: Stuart Scott answers questions from readers, giving his own opinions.
∗ The Biz: Peter King writes about the business side of sports and its effect on the sporting world.
∗ The Post: Looking back at the previous edition of the magazine with some of the readers' comments
and updates on past stories.
∗ Zoom: One large "image of the week," occupying two pages.
∗ The Jump: A mix of different regular features, offering an alternative and usually humorous take on
the current sporting scene.
∗ Outtakes: A transcript of an interview from The Dan Patrick Show with a sport star mostly talking
about non sports issues. Interviews now done by Kenny Mayne.
∗ The Life of Reilly: Former Sports Illustrated columnist Rick Reilly gives his opinions on the sports
world, and reports upon various "special interest" stories in sports.
∗ Next athlete: Yearly award given out to young rising star athletes.
What’s Inside

8. ∗ Espn uses the esp font
∗ It varies in color
∗ Central Image normally layered over masthead
Masthead

9. Sports Illustrated

10. Cover Conventions
Barcod
e
Top Strip
Puff
Main Coverline
Coverlin
e
Masthea
d
Top Strip
Central image

11. ∗ Average Age: 37.7
∗ Average Male age:37.1
∗ Average Household income: $61,072
∗ Percent Male: 77%
∗ Target Audience: Mostly Men ages 13 and up
Audience Profile

12. ∗ Who’s hot, who’s not
∗ Inside the (varying sport league)
∗ Faces in the crowd
∗ The point after
What’s Inside

13. ∗ Uses a custom font for their masthead
∗ Most similar font is Impact
∗ The color varies
∗ Central Image normally layered over masthead
Masthead

14. Golf Magazine

15. Cover ConventionsTop Strip
Coverlin
e
Coverline
Masthea
d
Central
ImageMain Coverline

16. ∗ Average Income: $89,000
∗ Average Age: 47
∗ Percent Male: 96%
∗ Average Circulation: 1,400,000
∗ Frequency 12x a year
∗ Target Audience: Males and active lifestyles
Audience Profile

17. ∗ Top 100 courses
∗ Top 100 In U.S
∗ Top 100 in the world
∗ Top 100 teachers
∗ Clubtest
What’s Inside

18. ∗ Uses a font called Antenna
∗ Color varies
∗ Central Image normally layered over masthead
Masthead