The document discusses magazine cover design and layout. Key elements of the cover include the masthead, cover line, banner, feature article photo, and headline. Important elements are made to stand out using larger, darker fonts compared to less important elements. The cover demonstrated effective use of the rule of thirds layout principle with simple but impactful colors. The way elements are organized and consistency in color scheme and fonts are also discussed.

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3. FREE – Live music downloads 1. 2. 3. 4. 5. 6. 7. 8. 9. 11. 12. 13. 14. 15. Masthead Kicker Cover Line Secondary Lead Plug Graphic Feature Selling Line Banner Feature Article Photo Anchorage Flash Menu Strip Bar Code Date Line 10. Headline Web-links?

4. 1. Masthead 4. Secondary lead 2. Kicker 8. Banner 3. Cover line 7. Selling line 9. Feature article photo 10. Headline 11. Anchorage 6. Barcode 5. Date line

7. This magazine demonstrates a good example of using the rule of thirds. The yellow lines are a guide to how the magazine has been laid out. It’s a simple but effective design. The colours used make this so.

10. Direct mode of address can appear ‘ in yer face’ , serious, warm… Indirect mode of address can be mysterious, lively, sombre… Creates a wacky, fun image, sharing an identity with the reader that offers the ‘independence’ of indie music. Enigma – what are they getting up to now?