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Magazine Analysis –Woman’s
Weekly
By Shannon House
This is the cover I
have chosen to
analyse.
Masthead
Price
Date
Direct
address
Strip
Main
image
Main
cover line
Cover
lines
Puff
The main image is of JulieWalters,
who is a well-known celebrity and the
main focus of the magazine cover.
This attracts the viewer’s attention
and draws in a wider audience, as
fans of JulieWalters would pick up
the magazine as they’d like to know
more about her. Additionally, Julie
Walters is looking directly at the
viewer.This direct address draws in
the viewer and feels like JulieWalters
is addressing them personally.
The masthead is large and a bright
colour.This draws the viewer’s
attention to the masthead and
ensures it is partly the main focus.
There is a consistent colour scheme
of purple, pink and white.This
appeals to the target audience as
these colours in this combination are
stereotypically feminine.
The main cover line doesn’t relate to
the main image.This breaks
convention as it nearly always links to
the main image.This is less
aesthetically pleasing to the viewer
and can make the magazine appear
busy and even slightly
unprofessional.
The cover lines are all related to
things that are stereotypically
feminine.This ties in with the whole
feminine theme of the cover and
draws in the target audience.
The strip is larger than conventional
strips.This draws the viewer’s
attention to it. Additionally, the use
of the triplet of adjectives sticks in
the viewer’s mind as it’s short, sharp
and easy to remember.
The puff, parts of the strip and a few
cover lines are in yellow.The
brightness of the colour stands out
against the rest of the cover draws
the viewer’s attention. Additionally,
yellow has connotations of happiness
and sunshine, which subconsciously
makes the viewer associate the
magazine with happiness.
The use of imperatives such as ‘be’,
‘win’ and ‘try’ subtly encourage the
viewer to pick up the magazine and
do what is suggested.This draws in a
wider audience.

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Magazine Analysis – Woman’s Weekly

  • 2. This is the cover I have chosen to analyse.
  • 4. The main image is of JulieWalters, who is a well-known celebrity and the main focus of the magazine cover. This attracts the viewer’s attention and draws in a wider audience, as fans of JulieWalters would pick up the magazine as they’d like to know more about her. Additionally, Julie Walters is looking directly at the viewer.This direct address draws in the viewer and feels like JulieWalters is addressing them personally. The masthead is large and a bright colour.This draws the viewer’s attention to the masthead and ensures it is partly the main focus.
  • 5. There is a consistent colour scheme of purple, pink and white.This appeals to the target audience as these colours in this combination are stereotypically feminine. The main cover line doesn’t relate to the main image.This breaks convention as it nearly always links to the main image.This is less aesthetically pleasing to the viewer and can make the magazine appear busy and even slightly unprofessional.
  • 6. The cover lines are all related to things that are stereotypically feminine.This ties in with the whole feminine theme of the cover and draws in the target audience. The strip is larger than conventional strips.This draws the viewer’s attention to it. Additionally, the use of the triplet of adjectives sticks in the viewer’s mind as it’s short, sharp and easy to remember.
  • 7. The puff, parts of the strip and a few cover lines are in yellow.The brightness of the colour stands out against the rest of the cover draws the viewer’s attention. Additionally, yellow has connotations of happiness and sunshine, which subconsciously makes the viewer associate the magazine with happiness. The use of imperatives such as ‘be’, ‘win’ and ‘try’ subtly encourage the viewer to pick up the magazine and do what is suggested.This draws in a wider audience.