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Rock Magazine Analysis 
By Melissa Sebata (2014) 
A LEVEL MEDIA STUDIES COURSEWORK
The masthead is behind the cover 
picture – it suggests that Kerrang! 
have established themselves 
amongst their readers that by 
seeing a few of the ‘edgy’ and 
shattered effect lettering that 
spell out Kerrang! can be seen and 
the reader can tell it should say 
Kerrang! 
Cover features a band 
from the rock genre 
(Black Veil Brides) 
More focus is centered 
on the lead singer as he 
takes up more room on 
the page so the viewer 
will pay more attention 
to him than the other 4 
members 
Playful facial expression on 
their faces which reflects the 
informality of the magazine. 
Because its an information 
magazine, it shows that 
Kerrang! caters for their 
younger audience – who are 
the majority 
There is a direct 
mode of address 
and this creates a 
connection with the 
reader and draws 
them in 
Their all dressed in black and the 
color black is the central color of 
most rock bands and artists and 
they have long hair and tattoo’s. By 
them doing so they are following 
the conventions of the rock genre 
White background emphasizes the house 
style of the magazine, thus reinforcing the 
brand image. It also improves the 
aesthetics of the content of the page 
Colorful house style of red, 
black and yellow which 
highlights the playful 
nature of the magazine 
and the object (the 
telephone) matches it 
The placement of the barcode 
is conventional and its purpose 
is to say the price and issue 
number 
Different text styles and sizes 
helps the reader to identify 
the different topics that will 
be explored in the magazine 
which is useful considering 
the busyness of the cover 
The use of the color blue 
breaks the color scheme 
and this therefore will 
catch the readers 
attention 
Free posters available are 
almost like gifts for their 
readers, perpetuating the 
connection between the 
reader and the magazine
Color scheme: Grey-scale 
with gold used 
to distinguish the 
masthead from the 
rest of the magazine 
Mast head is 
partially covered 
but the magazine is 
iconic because it is 
an established 
brand name 
Simple layout with the 
text wrapping around 
the cover picture. 
which is the dominant 
feature of the cover, 
instead of overlapping 
it and it adds focus to it 
since it can be explicitly 
seen 
Artist used as the 
cover picture is not a 
rock artist, suggesting 
that Rolling Stone 
focus on different 
artists from different 
genres, despite them 
being a rock 
magazine. Perhaps its 
to extend their 
viewership 
The barcode follows 
the convention of 
barcodes being at the 
bottom of a magazine 
Cover model is 
wearing minimal 
clothing – jeans are 
undone and breasts 
are partially exposed. 
It is provocative and it 
sexualizes her. This 
would appeal to an 
adult audience, which 
are the majority of the 
people who read 
Rolling Stone 
The main topics of 
the magazine are 
written in large 
sizing with the 
same font whilst 
the other topics 
featuring other 
artists are written 
on the side, like a 
list, emphasizing 
the simplicity of 
the magazine 
Plain and serious facial 
expression is a direct 
mode of address and it 
reflects and reinforces 
the simplicity and 
formality of Rolling 
Stone
Direct mode of address from lead singer (Andy Biersack) and indirect mode 
of address from the other members of the band so the reader will pay 
more attention to Andy and this focus is emphasized by the placement of 
of each member – Andy is in the center and the others are surrounding 
him 
Main picture takes up half the page and 
the other half is filled with little 
pictures so it is a picture dominant 
double page spread; the mise-en-scene 
relates to the main body of text 
Play on words, adding an element of humor 
which will appeal to their younger audience 
Quote from 
the 
interview 
grips the 
reader and 
encourage 
them to 
read the full 
interview 
Stand first serves to introduce 
and explain the context of the 
article 
I is drop 
capped which 
id s convention 
of a magazine 
and it indicates 
where to start 
reading 
Text is arranged in a column and this 
makes the pages look tidy and 
organized which goes against the 
care-free and rebellious stance of 
the rock genre 
The pictures 
used highlight 
the lead singer 
from the rest of 
the group 
Color scheme is 
consistent to the front 
cover which adds an 
element of continuity to 
the magazine 
Headline is striking 
and controversial 
and this suits the 
rock genre because, 
in the historical 
context of rock, it 
was about revolting 
against what is 
expected of you. 
The color change of 
‘anything’ 
emphasizes this 
Page number is at the 
bottom to organize the 
magazine for easy 
navigation
Main picture spreads over two pages in the 
middle rather than being on one side 
Text is arranged around the picture in columns and there is more text than 
than there is pictures so this double page spread if picture dominant 
Credits take up a small portion of the 
picture so the reader is less likely to 
lose attention from the main image 
Drop capped latter is not at 
the beginning of the page 
which breaks the convention 
Black and 
white color 
scheme with 
a slight color 
change. It 
gives the 
magazine a 
simplistic 
feel to it and 
the relaxed 
writing style 
reinforce 
this 
Slight difference 
in color 
distinguishes the 
quote from the 
entire interview 
Band used look 
like they 
belong to the 
rock genre so 
the rock genre 
is represented 
in the picture 
Date and magazine 
name are displayed in 
a smaller front than 
the main body of text 
and this is a 
convention of 
magazines
Content is divided 
into different 
sections and these 
sections are 
organized under 
different headings 
prominent contents page 
heading makes it obvious what 
page it is 
Members of the rock 
genre (All Time Low) 
Written on a 
single page 
Main image is 
attached to a 
competition which 
increases reader 
awareness and 
generates interest 
Message from the editor 
creates and identifies a 
connection with the reader 
Contents page as the 
front cover – reinforces 
the continuity aspect of 
the magazine 
Sub-lines give further 
explanation to the different 
sections and these are 
written in an informal way – 
perpetuating the 
connection of the magazine 
to the reader 
Convention of 
the white 
background 
makes the text 
easier to read 
The column layout 
makes for easy 
navigation around all 
the different sections 
included in the 
contents page 
Contact and subscription 
information offers a price 
that is lower than in news 
agents/ other shops which 
entices the reader to take 
up the offer
No main image, 
instead there is 
small pictures 
arranged in a 
column alongside 
the text 
Very little color used 
which is effective because 
it doesn’t distract the 
reader from the 
information presented on 
the page 
The text is 
written in a 
column which 
creates 
structured, 
tidy and 
formal feel to 
it 
Includes people for different 
areas (MCR – rock bands, 
Bruno Mars – RnB singer, 
Obama, Politian) and this 
exemplifies the fact that Rolling 
Stone includes a wide spectrum 
of topics – making it a lifestyle 
magazine 
Indirect mode of 
address induces an 
element of mystery to 
the pictures used 
Pictures have numbers alongside 
them so each number correlates 
to which page their featured in 
Basic information of the 
magazine is displayed at the 
bottom of the page and at 
the top , along with the 
credits on the bottom too.

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Magazine Analysis - Kerrang & Rolling Stone

  • 1. Rock Magazine Analysis By Melissa Sebata (2014) A LEVEL MEDIA STUDIES COURSEWORK
  • 2. The masthead is behind the cover picture – it suggests that Kerrang! have established themselves amongst their readers that by seeing a few of the ‘edgy’ and shattered effect lettering that spell out Kerrang! can be seen and the reader can tell it should say Kerrang! Cover features a band from the rock genre (Black Veil Brides) More focus is centered on the lead singer as he takes up more room on the page so the viewer will pay more attention to him than the other 4 members Playful facial expression on their faces which reflects the informality of the magazine. Because its an information magazine, it shows that Kerrang! caters for their younger audience – who are the majority There is a direct mode of address and this creates a connection with the reader and draws them in Their all dressed in black and the color black is the central color of most rock bands and artists and they have long hair and tattoo’s. By them doing so they are following the conventions of the rock genre White background emphasizes the house style of the magazine, thus reinforcing the brand image. It also improves the aesthetics of the content of the page Colorful house style of red, black and yellow which highlights the playful nature of the magazine and the object (the telephone) matches it The placement of the barcode is conventional and its purpose is to say the price and issue number Different text styles and sizes helps the reader to identify the different topics that will be explored in the magazine which is useful considering the busyness of the cover The use of the color blue breaks the color scheme and this therefore will catch the readers attention Free posters available are almost like gifts for their readers, perpetuating the connection between the reader and the magazine
  • 3. Color scheme: Grey-scale with gold used to distinguish the masthead from the rest of the magazine Mast head is partially covered but the magazine is iconic because it is an established brand name Simple layout with the text wrapping around the cover picture. which is the dominant feature of the cover, instead of overlapping it and it adds focus to it since it can be explicitly seen Artist used as the cover picture is not a rock artist, suggesting that Rolling Stone focus on different artists from different genres, despite them being a rock magazine. Perhaps its to extend their viewership The barcode follows the convention of barcodes being at the bottom of a magazine Cover model is wearing minimal clothing – jeans are undone and breasts are partially exposed. It is provocative and it sexualizes her. This would appeal to an adult audience, which are the majority of the people who read Rolling Stone The main topics of the magazine are written in large sizing with the same font whilst the other topics featuring other artists are written on the side, like a list, emphasizing the simplicity of the magazine Plain and serious facial expression is a direct mode of address and it reflects and reinforces the simplicity and formality of Rolling Stone
  • 4. Direct mode of address from lead singer (Andy Biersack) and indirect mode of address from the other members of the band so the reader will pay more attention to Andy and this focus is emphasized by the placement of of each member – Andy is in the center and the others are surrounding him Main picture takes up half the page and the other half is filled with little pictures so it is a picture dominant double page spread; the mise-en-scene relates to the main body of text Play on words, adding an element of humor which will appeal to their younger audience Quote from the interview grips the reader and encourage them to read the full interview Stand first serves to introduce and explain the context of the article I is drop capped which id s convention of a magazine and it indicates where to start reading Text is arranged in a column and this makes the pages look tidy and organized which goes against the care-free and rebellious stance of the rock genre The pictures used highlight the lead singer from the rest of the group Color scheme is consistent to the front cover which adds an element of continuity to the magazine Headline is striking and controversial and this suits the rock genre because, in the historical context of rock, it was about revolting against what is expected of you. The color change of ‘anything’ emphasizes this Page number is at the bottom to organize the magazine for easy navigation
  • 5. Main picture spreads over two pages in the middle rather than being on one side Text is arranged around the picture in columns and there is more text than than there is pictures so this double page spread if picture dominant Credits take up a small portion of the picture so the reader is less likely to lose attention from the main image Drop capped latter is not at the beginning of the page which breaks the convention Black and white color scheme with a slight color change. It gives the magazine a simplistic feel to it and the relaxed writing style reinforce this Slight difference in color distinguishes the quote from the entire interview Band used look like they belong to the rock genre so the rock genre is represented in the picture Date and magazine name are displayed in a smaller front than the main body of text and this is a convention of magazines
  • 6. Content is divided into different sections and these sections are organized under different headings prominent contents page heading makes it obvious what page it is Members of the rock genre (All Time Low) Written on a single page Main image is attached to a competition which increases reader awareness and generates interest Message from the editor creates and identifies a connection with the reader Contents page as the front cover – reinforces the continuity aspect of the magazine Sub-lines give further explanation to the different sections and these are written in an informal way – perpetuating the connection of the magazine to the reader Convention of the white background makes the text easier to read The column layout makes for easy navigation around all the different sections included in the contents page Contact and subscription information offers a price that is lower than in news agents/ other shops which entices the reader to take up the offer
  • 7. No main image, instead there is small pictures arranged in a column alongside the text Very little color used which is effective because it doesn’t distract the reader from the information presented on the page The text is written in a column which creates structured, tidy and formal feel to it Includes people for different areas (MCR – rock bands, Bruno Mars – RnB singer, Obama, Politian) and this exemplifies the fact that Rolling Stone includes a wide spectrum of topics – making it a lifestyle magazine Indirect mode of address induces an element of mystery to the pictures used Pictures have numbers alongside them so each number correlates to which page their featured in Basic information of the magazine is displayed at the bottom of the page and at the top , along with the credits on the bottom too.