2. MASTHEAD:
Though usually an iconic red
colour, Empire is extremely well-
known and therefore can change
this occasionally. This also applies
to the picture covering part of the
masthead.
PRICE:
Almost always in this same spot on
every Empire magazine, essential to
have on the front cover but can be in
small print. TAGLINE
Reveals what else is to come
in the contents of the
magazine, often tries to tease
the reader.
PUFF:
Adds another layer to the
cover working like a sticker.
Provides additional
information about another
topic inside the magazine to
entice the reader.
BY-LINE:
A quick look at additional contents
of the magazine that is likely to
target a different audience to the
main feature, so as to cover the
largest target market possible.
3. COVERLINE:
The coverline is the title of the
main film featuring. The title
matches the style of the film
and is in a large and bold font to
attract the viewers attention.
TAGLINE:
The tagline entices the reader
into the magazine. It must be
catchy and quick. It is often
comical but overall suits the
style of the film.
4. BARCODE:
Must be on every front cover. Is
generally on the side or in a
corner to stay out of the way of
the main photos and titles.
BY-LINES:
Usually around 3 by-lines often with stills
showing actions shots or film stars. The by-line
will include the name of the film and the title of
the review/article inside the magazine.
