This document outlines the unique selling points, cover, and inside content of a proposed indie magazine. The magazine will highlight each artist's individuality through customized color schemes and designs. Quotes from favorite artists will be featured on the cover to showcase their personalities. Contests will be held to win tickets to featured artists' concerts. The magazine will use a casual tone and include artist photos, tour dates, music recommendations, and large posters. Exclusive interviews will give readers insight into different artists' music and lives.

1. Of my Indie Magazine
UNIQUE SELLING POINTS

2. • Let the colour scheme and design of each issue be defined by the
personality or stage persona of the artists, highlighting their
individuality, aiding the indie image we’re trying to paint.
• Use quotes as main cover lines to give insight on the thoughts of
the target market’s favourite artists and to also aid in showcasing
their quirks.
• Add a puff, informing people of a lucky draw to win free tickets to
gigs of featured artists.
• Cover picture would contain featured artists, serving to attract
customers who enjoy these artists.
THE COVER

3. • Use a colloquial tone. It’ll make the magazine more immersive and
entertaining.
• Include lots of anchoring and secondary images, to appeal to the
aspirer part of the target market.
• Tour Dates and Song/Album Recommendations.
• Posters of sensational artists (28 x 43 inches).
• Exclusive interviews with emerging and influential artists, to give
an insiders view to all aspects of life of the artist, ranging from
their music to their ideals.
INSIDE THE MAGAZINE