Madhu Singh - EmMeCon Seattle 2013
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This document discusses various legal risks businesses and individuals face regarding their online activities and digital marketing. It addresses issues such as defamation from negative reviews, privacy torts, intellectual property concerns over social media content ownership and copyright, trademark infringement, and Federal Trade Commission guidelines regarding truthful and non-misleading online advertising. The document stresses that any online content or social media posts can potentially be used against a person or business in a court of law.
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3. Project Schedule •In general terms, write a few sentences regarding the timeline you feel this project can be completed in. Do you feel the timeline can be accomplished (note if not – then this should be a project risk).
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5. Communication Management •In a couple of sentences, what method and how often would you communicate to your project team (example: weekly status emails and bi-weekly status meetings).
6. Tracking and Status Updates •In a couple of sentences, how will you know if the project is successful?
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Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Learning Objectives
Responsible Conduct
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Privacy Paradox, Privacy, and Civil Rights
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Unauthorized disclosure of personal information.
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Chapter 14
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Privacy Paradox, Privacy, and Civil Rights
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Chapter 14Ethical Risks and Responsibilities of IT Innovations.docx
Chapter 14
Ethical Risks and Responsibilities of IT Innovations
Prepared by Dr. Derek Sedlack, South University
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Learning Objectives
Responsible Conduct
Technology Addictions and the Emerging Trend of Focus Management
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Unauthorized disclosure of personal information.
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Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Privacy Paradox, Privacy, and Civil Rights
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Use of social media to engage, share knowledge among, and recruit and hire employees.
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Privacy Paradox, Privacy, and Civil Rights
EEOC (Equal Employment Opportunity Commission)
Enforces federal laws prohibiting discrimination in employment.
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Characteristics identified by law that cannot be used in the hiring process.
Discrimination
Biased or prejudicial treatment in recruitment, hiring, or employment based on certain characteristics, such as age, gender, and genetic information, and is illegal in the United States.
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Privacy Paradox, Privacy, and Civil Rights
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Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Privacy Paradox, Privacy, and Civil Rights
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Developing a Social Media Policy For Your Business
Developing a Social Media Policy For Your Business
Developing a Social Media Policy for Your Law Firm
Developing a Social Media Policy for Your Law Firm
Information Technology and EthicsSocial Networking and Business.docx
Information Technology and EthicsSocial Networking and Business.docx
Project Plan CreationInclude the following components in an M.docx
Project Plan CreationInclude the following components in an M.docx
Impact of Social & Digital Media on Legal & Compliance Risk
Impact of Social & Digital Media on Legal & Compliance Risk
Turnson Point Risks and Reputation Management presentation
Turnson Point Risks and Reputation Management presentation
Chapter 14Ethical Risks and Responsibilities of IT Innovations.docx
Chapter 14Ethical Risks and Responsibilities of IT Innovations.docx
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- 1. MANAGING LEGAL RISK IN AN INCREASINGLY CONNECTED AND DIGITAL WORLD. @MKSINGHLAW
- 2. How many people in the room own a business that uses social media or other digital marketing? How many people in the room offer social media or other digital marketing services for their clients? Or employers? @MKSINGHLAW
- 3. How many people use Yelp? Or other review sites? What usually prompts you to write a review? What would you do if you got a bad review that you think is not true or unfair? @MKSINGHLAW
- 4. Defamation: Statement of fact + published to a third person + the statement is false and defamatory + of or concerning the plaintiff + there is damage to plaintiff’s reputation Defense: Truth, Opinion and Fair Comment (Court looks to context and medium) @MKSINGHLAW Can you sue someone from writing a bad review?
- 5. TORTS Intrusion of Privacy; Publication of Private Facts Interference with Business Relationships Fraud/Misrepresentation Intentional Infliction of Emotional Distress @MKSINGHLAW Other potential liability concerns
- 6. As an employee do you have an obligation to maintain trade secrets of your employer? What about after you leave? Could you be liable if you accidently tweet new product information before the launch date? @MKSINGHLAW
- 7. NEGLIGENCE: Duty of Care? Leaking of Proprietary or Confidential Info Misappropriation of Trade Secrets Breach of Contractual Obligations Non Disclosure Agreements @MKSINGHLAW
- 8. INTELLECTUAL PROPERTY Who owns the copyright? Who owns the rights if you hire someone to promote your business through social media? Does a tweet or status update meet the threshold for copyright protection? @MKSINGHLAW
- 9. TRADEMARK Creating Confusion Over a Brand Confusing Users About Your Relationship to a Trademark Twitter Parody vs. Trademark Infringement @MKSINGHLAW
- 10. ONLINE ADVERTISING FTC Guidelines Truthful and Not Misleading Disclose Relationship (if any) “Clear and Conspicuous” Tweet: Include Ad or link Blog: Post at top of blog @MKSINGHLAW
- 11. Final Thought Everything you tweet, post, blog, Facebook, etc. can and will be used against you in a court of law. @MKSINGHLAW