A presentation originally set up for a talk given in April 2012 and later updated in January 2013 with tests and findings for the usedcars.com website social media advertising strategy by Jenn Mathews (http://seogoddess.me)
Reputation Marketing is the Next Step for Businesses to EmbraceGlenn Pasch
Reputation Marketing is just the first step. Get reviews and then what. Learn how to grow your brand online and utilize your positive customer feedback to influence the next prospective customers online.
ARA Certified Glass Network Marketing Proposal asTech
In these slides we recommend 4 different digital marketing solutions for the ARA Certified AutoGlass Network.
Create a branded online directory for ARA certified glass shops that can be found online.This would help brand the network and make it easier for consumers to find certified glass shops online
Help individual certified glass shops capture more online reviews on Google, YELP, YP.ca and online directory. This would help individual certified glass shops with their online presence
Create a social media presence for certified network and network members. This would help certified glass network attract work via social media sites
Create a mobile app for certified network. 87% of consumers prefer apps over standard browser searches on mobile devices
This would help differentiate the network, make it easier for consumers to connect with network members and schedule appointments
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
Matt Lipscomb of the Joomla! Leadership Team presents the Joomla! Resources Directory upcoming features and covers how the JRD can help grow your business.
Reputation Marketing is the Next Step for Businesses to EmbraceGlenn Pasch
Reputation Marketing is just the first step. Get reviews and then what. Learn how to grow your brand online and utilize your positive customer feedback to influence the next prospective customers online.
ARA Certified Glass Network Marketing Proposal asTech
In these slides we recommend 4 different digital marketing solutions for the ARA Certified AutoGlass Network.
Create a branded online directory for ARA certified glass shops that can be found online.This would help brand the network and make it easier for consumers to find certified glass shops online
Help individual certified glass shops capture more online reviews on Google, YELP, YP.ca and online directory. This would help individual certified glass shops with their online presence
Create a social media presence for certified network and network members. This would help certified glass network attract work via social media sites
Create a mobile app for certified network. 87% of consumers prefer apps over standard browser searches on mobile devices
This would help differentiate the network, make it easier for consumers to connect with network members and schedule appointments
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
Matt Lipscomb of the Joomla! Leadership Team presents the Joomla! Resources Directory upcoming features and covers how the JRD can help grow your business.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Find out what kind of content is getting the most reach and engagement. Audit your strategy to get more out of your content.
Images & Search Engines - A Social Media Perspective Ses San Jose 2009Liana "Li" Evans
This presentation was given at SES San Jose in August of 2009. While the title of the panel was Images & Search Engines this presentation's focus was how Social Media and Images are impacting the search engines. From photo sharing, photo groups, pictures on social networking sites and even slideshares of photos - these all have significant impact on both social media and search engines.
By now, you know the basics of using social media for your business (getting setup, how to post, etc.).
Take your social media strategy to the next level and go from “intermediate” to “expert,” so you can start seeing significant growth in your business.
In this social media marketing presentation, you will learn:
-- How to convert your current followers into paying customers
-- Using tactics the experts use to increase engagement
-- Turning your engagement into recurring business
-- Covers major platforms: Twitter, Facebook, Google+, Instagram, LinkedIn
Maximizing Results: The lean approach to driving innovation, user delight, an...Tom McCracken
Agile project management has exploded over the last decade to address the failures of traditional approaches. But more is not always better. The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
For decades the gold standard for measuring project success has been the project management iron triangle: on time, on budget, on scope. Despite increasingly more rigorous planning strategies, the average project is still 45% over budget, delayed by 63% and missing 1/3 of the promised functionality.
Worse yet, this obsession with certainty is reducing quality, innovation and value while burning out web development teams - and things are only getting more difficult.
Agile project management has exploded over the last decade to address the failures of traditional approaches. Agile methodologies have certainly enabled teams to deliver more features with higher efficiently.
But more is not always better. Too often product owners and dev teams develop feature tunnel vision; running ever faster in the wrong directions.
The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
Search Marketing Success: Dominate Search in 2011One to One
OTOi, a division of One to One Interactive, is pleased to present a live, one-hour webinar on actionable Search Engine Marketing (SEM) tactics, designed to help you - interactive marketing professionals - prioritize strategies, identify tests, and isolate opportunities to outpace the competition in 2011.
Our SEM experts will review the Top Ten To-Do list for maximizing your company’s search marketing strategy, expanding your reach, and increasing ROI:
1. Manage queries not keywords
2. Move beyond the engines
3. Mobilize your search campaign
4. Get local
5. Socialize your SEO
6. Tailor your results
7. Let customers help you optimize
8. Hitch yourself to the Google wagon
9. Educate to integrate
10. Budget for failures
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...Emma Mirrington
In this session Stephen Day, Sales Manager and Victoria Creamer, Principal Consultant at
Recruitive will discuss how to attract the best candidates with a great looking and engaging
careers website while retaining essential recruitment functionality.
• Is your Careers Site attractive and Engaging for Candidates?
• How do you Drive Traffic to your Careers Website?
• Is your website optimised correctly for search engines?
• Does your website connect to Google Jobs?
• Does your website promote and retain your brand?
• Does your ATS seamlessly integrate with your careers website?
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Find out what kind of content is getting the most reach and engagement. Audit your strategy to get more out of your content.
Images & Search Engines - A Social Media Perspective Ses San Jose 2009Liana "Li" Evans
This presentation was given at SES San Jose in August of 2009. While the title of the panel was Images & Search Engines this presentation's focus was how Social Media and Images are impacting the search engines. From photo sharing, photo groups, pictures on social networking sites and even slideshares of photos - these all have significant impact on both social media and search engines.
By now, you know the basics of using social media for your business (getting setup, how to post, etc.).
Take your social media strategy to the next level and go from “intermediate” to “expert,” so you can start seeing significant growth in your business.
In this social media marketing presentation, you will learn:
-- How to convert your current followers into paying customers
-- Using tactics the experts use to increase engagement
-- Turning your engagement into recurring business
-- Covers major platforms: Twitter, Facebook, Google+, Instagram, LinkedIn
Maximizing Results: The lean approach to driving innovation, user delight, an...Tom McCracken
Agile project management has exploded over the last decade to address the failures of traditional approaches. But more is not always better. The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
For decades the gold standard for measuring project success has been the project management iron triangle: on time, on budget, on scope. Despite increasingly more rigorous planning strategies, the average project is still 45% over budget, delayed by 63% and missing 1/3 of the promised functionality.
Worse yet, this obsession with certainty is reducing quality, innovation and value while burning out web development teams - and things are only getting more difficult.
Agile project management has exploded over the last decade to address the failures of traditional approaches. Agile methodologies have certainly enabled teams to deliver more features with higher efficiently.
But more is not always better. Too often product owners and dev teams develop feature tunnel vision; running ever faster in the wrong directions.
The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
Search Marketing Success: Dominate Search in 2011One to One
OTOi, a division of One to One Interactive, is pleased to present a live, one-hour webinar on actionable Search Engine Marketing (SEM) tactics, designed to help you - interactive marketing professionals - prioritize strategies, identify tests, and isolate opportunities to outpace the competition in 2011.
Our SEM experts will review the Top Ten To-Do list for maximizing your company’s search marketing strategy, expanding your reach, and increasing ROI:
1. Manage queries not keywords
2. Move beyond the engines
3. Mobilize your search campaign
4. Get local
5. Socialize your SEO
6. Tailor your results
7. Let customers help you optimize
8. Hitch yourself to the Google wagon
9. Educate to integrate
10. Budget for failures
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...Emma Mirrington
In this session Stephen Day, Sales Manager and Victoria Creamer, Principal Consultant at
Recruitive will discuss how to attract the best candidates with a great looking and engaging
careers website while retaining essential recruitment functionality.
• Is your Careers Site attractive and Engaging for Candidates?
• How do you Drive Traffic to your Careers Website?
• Is your website optimised correctly for search engines?
• Does your website connect to Google Jobs?
• Does your website promote and retain your brand?
• Does your ATS seamlessly integrate with your careers website?
Vizion SEO is a B2B Search Engine Marketing Company in Rhode Island. We provide both SEO and SEM as a all in one cost effective solution to increase your business website online visibility, traffic, leads and sales. We specialize in local search marketing, ranking local business keywords on top search results for Google organic search, Google Places Maps and other major search engines.
Performics SVP of Communications Planning Jon Wegman brings to light the true meaning behind "performance marketing" in his June presentation at an L2 event. Learn how to harness actions through observing, measuring, analyzing and applying data to drive results.
Social Media Agency & Digital Marketing Company in IndoreIshan Mishra
ISHANCONSULT- is one of the Top 360 degree social media agency & digital marketing company headquartered in indore, India & international clientele since 2013
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Social Media Trends in the Puerto Rico Auto Market (Q4 2010)Paco Vilaró
Something I prepared October 2010 by request during my internship at Arco Publicidad, which was never used for some particular reason. It's a summary of the social media efforts in Puerto Rico, specifically aimed at the executions performed by the automotive industry.
Contrasts were made in terms of tone, usage, and cross-channel compatibility with web pages and other efforts such as print media.
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10. Oct 2013
POS Cars Page Post Test
2.7 million reached
32k likes
16k shares
1900 comments
11. What Works/Doesn’t Work
What Works
Build community with viral content (promoted posts)
Status posts
◦
◦
◦
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Images w/links to vehicle pages (promoted)
Links to vehicle pages with questions (engage audience)
Article links to website (support SEO)
Human/Page sharing deals
What Doesn’t Work
Direct Advertising
◦ Tested Deals – no leads
◦ Tested Vehicle Pages directly – no leads
◦ Tested SEO Pages – no leads or engagement