The document is a product demo for the SEO tool Seomoz by Adam Feldstein, outlining its web app features and capabilities for SEO management. Key functionalities include error detection, ranking tracking, keyword analysis, and integration with Google Analytics for traffic monitoring. The demo encourages users to explore Seomoz through a free trial link.

1. SEOmoz Product Demo
Adam Feldstein
VP of Product
(day / month / year)

2. What is SEOmoz?
• Web App & Tools
• Resources & Guides
• Community

3. SEOmoz Web App

4. The Web App’s Goal:
Be your home for everything you do with SEO
Currently You Can:
• Find Errors & Missed Opportunities with Regular Web Crawls
• Track Rankings & Manage Rankings
• Analyze and Optimize Keyword Usage in Pages
• Monitor Search Traffic & Conversions (GA integration)
• Create Great Reports for Clients/Managers
• Investigate Link Growth / Shrinkage
• Conduct Competitive Analysis
• Quickly Access other research tools in context

5. PRO Dashboard: Hub for all Things PRO

7. Campaign Dashboard Data
LET’S SEE WHAT’S
HAPPENING
TODAY…

8. Quick View Of Campaign Health & Progress

10. Crawl Diagnostics
LOOKS LIKE
THIS SITE
COULD USE A
TUNEUP

11. Analysis for a Small Site

12. Crawl Errors Surfaces Critical Issues

13. Drill-Down into Duplicate Content

14. Discover Canonicalization Issues

15. See Which Pages Are Nearly The Same

16. Big Sword, but Little Content

17. Hmmm…

18. I Sense a Pattern

19. Crawl Warnings Calls Out Potential Issues

20. Important Pages With Weak Titles

21. We Also Crawl Very Large Sites

22. Systemic SEO Warnings to Consider

23. Notices Help You Find Pages w/ Specific Attributes

24. Rankings
#1 – HERE
I COME!

25. Track Rankings For Multiple Search Engines

26. Rankings vs. Competitors

27. Track Competitive History Over Time

28. Who is Ranking and Why

31. How Competitive Is That Keyword?

32. Compare Different Keyword Candidates

33. On-Page Optimization
MY REPORT
CARD SAYS
“A”

34. On-Page Summary

35. Where to Put Those Keywords

36. Critical Factors

37. High Importance Factors

38. Moderate Importance Factors

39. Low Importance Factors

40. Link Analysis
I CAN HAZ
LINKS?

41. How Strong Is My Domain?

42. Digging Into Link Data

43. Traffic Data & GA Integration
SO, HOW AM I
DOING?

44. Traffic Data from Google Analytics

46. Traffic Data for Important Keywords

47. GA Integration with Ranking History

48. So, What Else Have You Got?
WHAT’S IN YOUR
TOOL BELT?

49. Open Site Explorer

50. Open Site Explorer

51. Top Links To A Site

52. Open Site Explorer

53. Top Pages On A Site

54. Top Linking Domains

55. Anchor Text Distribution

56. Full List Of Link Metrics

57. SEOmoz Toolbars For Firefox & Chrome

58. Similar Toolbars for Different Browsers
http://www.seomoz.org/seo-toolbar

59. Quick Access To Useful Tools

60. Analyze To See Full Link Metrics

61. Analyze Page (Page Elements)

62. Analyze Page (Page Attributes)

63. Status Code History

64. SERP Overlay – Analyze As You Search

65. See The Web Like A Bot

66. Thanks!! Any Questions?
IF YOU WANT TO TAKE SEOMOZ
FOR A SPIN, GO TO
www.seomoz.org/freetrial