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The show opens up with a tracking shot into the bar. As it is going through the bar it shows that bars 
were a Male oriented location as the majority of people that were in the bar were male with very 
few Women. The women that were there were accompanied by men, showing that if they weren’t 
there, there wouldn’t be any Women. Later in the bar the main character has his own table and is 
wearing a suit. This shows that the character is important as back then the only people that would 
own a suit is a business person and the fact that he has his own table shows he would have the 
wealth to have his own table instead of sharing with friends. The close up of what he is writing 
shows a lipstick stain on what he is writing notes on, showing that he could be a “womaniser”. 
Another point that shows that this character is one of the main characters and has importance is by 
how he has the waiter light his cigarette for him instead of just lighting it himself. 
The next scene is in the apartment after the Bar scene. This scene starts with a medium shot and 
shows the woman wearing a man’s shirt and all the focus is on the woman. This shows she is more 
dominant as she is wearing male clothing and has most of the focus throughout the scene. She also 
takes up 2/3 of the screen on the left side whenever they are both in the shot. Then it goes to a long 
shot with the focus constantly shifting between the man and women. This could show that both 
genders are equally important in the scene but the fact that the woman has her own apartment, 
drinks scotch and pours her own drinks could show that she is more dominant. When he is getting 
up to go to work he takes up the top 2/3 of the shot, possibly to show him as a higher authority. 
In the office building, when the characters go into the elevator, although the woman takes up the 
middle section of the shot, the men are stood behind her taking up the whole top section of the shot 
standing over her. This could show that they have more authority than her as they could be seen as 
towering over her, looking over her. When the two women are talking about the job the one in 
green, when talking about the typewriter, says “simple enough for women to use”. This could show 
that back then women were under the impression that they were below men.

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Mad men essay scott appleyard

  • 1. The show opens up with a tracking shot into the bar. As it is going through the bar it shows that bars were a Male oriented location as the majority of people that were in the bar were male with very few Women. The women that were there were accompanied by men, showing that if they weren’t there, there wouldn’t be any Women. Later in the bar the main character has his own table and is wearing a suit. This shows that the character is important as back then the only people that would own a suit is a business person and the fact that he has his own table shows he would have the wealth to have his own table instead of sharing with friends. The close up of what he is writing shows a lipstick stain on what he is writing notes on, showing that he could be a “womaniser”. Another point that shows that this character is one of the main characters and has importance is by how he has the waiter light his cigarette for him instead of just lighting it himself. The next scene is in the apartment after the Bar scene. This scene starts with a medium shot and shows the woman wearing a man’s shirt and all the focus is on the woman. This shows she is more dominant as she is wearing male clothing and has most of the focus throughout the scene. She also takes up 2/3 of the screen on the left side whenever they are both in the shot. Then it goes to a long shot with the focus constantly shifting between the man and women. This could show that both genders are equally important in the scene but the fact that the woman has her own apartment, drinks scotch and pours her own drinks could show that she is more dominant. When he is getting up to go to work he takes up the top 2/3 of the shot, possibly to show him as a higher authority. In the office building, when the characters go into the elevator, although the woman takes up the middle section of the shot, the men are stood behind her taking up the whole top section of the shot standing over her. This could show that they have more authority than her as they could be seen as towering over her, looking over her. When the two women are talking about the job the one in green, when talking about the typewriter, says “simple enough for women to use”. This could show that back then women were under the impression that they were below men.