Amazon.com was founded in 1994 by Jeff Bezos and was one of the first major e-commerce companies, launching in 1995. They started as an online bookstore but quickly expanded their offerings. E-commerce has grown significantly since the 1990s, allowing consumers to easily shop online for a variety of products. Major e-commerce companies like Amazon, Dell, and others have contributed to the development and popularity of online shopping. While e-commerce started by facilitating business transactions, it is now commonly used by consumers to purchase goods and services online from retailers. The future of e-commerce is promising, with online sales and related technologies expected to continue growing significantly.
This document is a summer training project report on customer awareness and sales for the company "Storesay". It includes sections on the industry profile, company profile, major competitors, promotion strategies, SWOT analysis, purpose of the study, learning, suggestions, issues from retailers and customers, and conclusions. The report was submitted by Vijay to their project guide Vivek Mishra at Haryana School of Business as part of an academic program.
This document provides a summary of the history and evolution of online sales and discusses whether the future of sales is online. It traces the development of online sales from early precursors like videotext in 1979 to the rise of e-commerce giants like Amazon in 1995. Mobile commerce is growing rapidly, with over 30% of Cyber Monday sales in 2015 coming from mobile devices. The future of shopping is increasingly on smartphones, with trends showing more people using their phones for online shopping. Challenges remain for businesses to fully integrate digital and physical shopping channels.
The document provides an introduction to e-commerce, including definitions and examples. It discusses the history and evolution of e-commerce beginning in the 1970s. It outlines the conceptual framework for e-commerce including the layers of internet infrastructure, applications, intermediaries, and commerce. It also describes different types of e-commerce such as B2B, B2C, B2G, C2C, and m-commerce. Applications of e-commerce in various industries are discussed. The document concludes with trends in social media integration and mobile websites, and the objectives and methodology of further research.
The document provides background information on Amazon.com in preparation for a strategic planning workshop. It details Amazon's founding and early growth as an online bookseller. It discusses Amazon's expansion into new product categories like music and video as well as its international expansion. The document also covers Amazon's acquisitions of other companies, personnel changes, and staff layoffs as it worked to achieve profitability in the face of intense competition. The purpose of the case study is to provide relevant information for participants to analyze Amazon's performance and develop an actual strategic plan during the workshop.
The document provides an overview of the history and development of e-commerce. It discusses how the first online transactions occurred in the mid-1990s with companies like Pizza Hut offering online ordering. Major online retailers and auction sites like Amazon and eBay launched in the 1990s as well. The document then discusses how eBay works, charging sellers commission fees, and how it acquired PayPal to allow online payments. It concludes by listing some popular websites that use e-commerce models today.
This document provides an overview of e-commerce and the company Amazon. It defines e-commerce as the process of buying and selling goods online. Amazon was founded in 1994 by Jeff Bezos and began as an online bookseller, later expanding into other product categories. The document discusses Amazon's growth, including becoming a publicly traded company in 1997 and establishing partnerships and international operations. It concludes that e-commerce has made online shopping fast, efficient and convenient globally.
The document summarizes information about Amazon, including how it started in 1994 and has become the world's largest online retailer. It discusses how Amazon has succeeded when other online companies failed by welcoming new products, offering a wide range of products and easy selling options for suppliers. The document also presents three case studies: how Amazon succeeded online, whether the Kindle will revolutionize the book industry, and what the future may hold for Amazon, including that cloud computing is a good direction for the company to grow.
Amazon is an American multinational e-commerce company founded in 1994 by Jeff Bezos and headquartered in Seattle, Washington. It started as an online bookstore and has expanded to sell a wide variety of products including books, clothing, toys, electronics and more. Amazon utilizes customer data from purchase histories to send targeted promotional offers and provides personalized recommendations. The company has also introduced initiatives like Amazon Prime for fast shipping, Amazon Web Services for cloud computing, and Amazon Go stores that utilize artificial intelligence for checkout-free shopping.
This document is a summer training project report on customer awareness and sales for the company "Storesay". It includes sections on the industry profile, company profile, major competitors, promotion strategies, SWOT analysis, purpose of the study, learning, suggestions, issues from retailers and customers, and conclusions. The report was submitted by Vijay to their project guide Vivek Mishra at Haryana School of Business as part of an academic program.
This document provides a summary of the history and evolution of online sales and discusses whether the future of sales is online. It traces the development of online sales from early precursors like videotext in 1979 to the rise of e-commerce giants like Amazon in 1995. Mobile commerce is growing rapidly, with over 30% of Cyber Monday sales in 2015 coming from mobile devices. The future of shopping is increasingly on smartphones, with trends showing more people using their phones for online shopping. Challenges remain for businesses to fully integrate digital and physical shopping channels.
The document provides an introduction to e-commerce, including definitions and examples. It discusses the history and evolution of e-commerce beginning in the 1970s. It outlines the conceptual framework for e-commerce including the layers of internet infrastructure, applications, intermediaries, and commerce. It also describes different types of e-commerce such as B2B, B2C, B2G, C2C, and m-commerce. Applications of e-commerce in various industries are discussed. The document concludes with trends in social media integration and mobile websites, and the objectives and methodology of further research.
The document provides background information on Amazon.com in preparation for a strategic planning workshop. It details Amazon's founding and early growth as an online bookseller. It discusses Amazon's expansion into new product categories like music and video as well as its international expansion. The document also covers Amazon's acquisitions of other companies, personnel changes, and staff layoffs as it worked to achieve profitability in the face of intense competition. The purpose of the case study is to provide relevant information for participants to analyze Amazon's performance and develop an actual strategic plan during the workshop.
The document provides an overview of the history and development of e-commerce. It discusses how the first online transactions occurred in the mid-1990s with companies like Pizza Hut offering online ordering. Major online retailers and auction sites like Amazon and eBay launched in the 1990s as well. The document then discusses how eBay works, charging sellers commission fees, and how it acquired PayPal to allow online payments. It concludes by listing some popular websites that use e-commerce models today.
This document provides an overview of e-commerce and the company Amazon. It defines e-commerce as the process of buying and selling goods online. Amazon was founded in 1994 by Jeff Bezos and began as an online bookseller, later expanding into other product categories. The document discusses Amazon's growth, including becoming a publicly traded company in 1997 and establishing partnerships and international operations. It concludes that e-commerce has made online shopping fast, efficient and convenient globally.
The document summarizes information about Amazon, including how it started in 1994 and has become the world's largest online retailer. It discusses how Amazon has succeeded when other online companies failed by welcoming new products, offering a wide range of products and easy selling options for suppliers. The document also presents three case studies: how Amazon succeeded online, whether the Kindle will revolutionize the book industry, and what the future may hold for Amazon, including that cloud computing is a good direction for the company to grow.
Amazon is an American multinational e-commerce company founded in 1994 by Jeff Bezos and headquartered in Seattle, Washington. It started as an online bookstore and has expanded to sell a wide variety of products including books, clothing, toys, electronics and more. Amazon utilizes customer data from purchase histories to send targeted promotional offers and provides personalized recommendations. The company has also introduced initiatives like Amazon Prime for fast shipping, Amazon Web Services for cloud computing, and Amazon Go stores that utilize artificial intelligence for checkout-free shopping.
Online shopping provides convenience by allowing users to purchase products from the comfort of their home via the internet. Websites allow users to easily compare prices and buy a wide range of items, from books to electronics to household goods. However, users must take care to choose reputable sites when making online purchases. Amazon.com is currently the largest online retailer, selling billions of products globally through its e-commerce platform and offering additional services like video and music streaming.
The alignment of e commerce strategies with corporate strategy a case studyHamideh Iraj
The Alignment of E-Commerce Strategies with Corporate Strategy: A case study
Abstract:
In this paper, we studied six international companies and investigated their strategies and how it supports corporate strategy. Corporate strategy is articulated according to Porter's generic strategies that are commonly used by businesses to achieve and maintain competitive advantage including Cost Leadership, Differentiation and Focus. Walmart, Apple and Southwest Airlines were selected to stand for aforementioned strategies respectively. In the second section we discussed about innovation, growth and alliance strategies. Amazon, SAS and Star Alliance were selected for aforementioned strategies respectively.
Amazon has diversified its business beyond its original online retail operations through services like Amazon Web Services (AWS), the Fire Phone, FireTV, and same-day grocery delivery. AWS started in 2002 as a way to manage Amazon's internal infrastructure but now generates significant revenue. In 2012, Amazon beat IBM, an experienced cloud computing company, to win a $600 million CIA contract, showing its strength in this new area. The document discusses Amazon's diversification strategy and references several books and videos for further information.
This document provides an introduction to e-commerce. It defines e-commerce as the buying and selling of goods or services over the internet or computer networks. The document then gives a brief history of e-commerce, noting that the first recorded online transactions were in the mid-1990s. It outlines some topics that will be covered, including a short history of e-commerce, companies that use it, benefits, data security, and how to set up an e-commerce business. Examples are given of early adopters in 1994-1995 and the launch of PayPal in 1999 to allow secure online payments. Most major companies and banks now offer e-commerce services. Students are assigned a task to research and present on a business
This document provides an overview of Amazon's business model and operations. It discusses how Jeff Bezos founded Amazon in 1994 and launched it online in 1995 originally as an online bookstore. It details Amazon's expansion into other product categories and international markets over time. The document also outlines Amazon's acquisitions, merchant partnerships, locations of facilities, and provides a brief SWOT analysis.
The document discusses 5 successful online businesses: Amazon, eBay, Alibaba, OLX, and Facebook. It provides a brief introduction and history for each company, describing how they were founded and grew over time. Their products/services and key success factors are also summarized. The document aims to showcase examples of thriving e-commerce companies across different models like retail, auction, classifieds, and social media.
Amazon is a multinational technology company focusing on e-commerce, cloud computing, and artificial intelligence. It was originally founded as an online bookstore in 1994 and has since expanded into various other product categories and services. Some key facts:
- Amazon is the world's largest online retailer and cloud services provider.
- In 2017, Amazon had over $177 billion in revenue and over 600,000 employees worldwide.
- Amazon Web Services is a large cloud computing platform that has become very profitable.
Amazon has used three digital engines to reshape and dominate retail:
1. Limitless inventory - Digital enables Amazon to offer an exhaustive selection across many categories without physical space limitations.
2. Boosting customer care - Digital allows Amazon to optimize the customer experience through real-time metrics, A/B testing, and unlimited inventory.
3. Enabling high margins and low prices - Digital reduces Amazon's variable costs to negligible levels, allowing it to offer low prices while focusing on long-term growth through market share.
Amazon.com - Company Analysis (OD & HRM)Nikhil Saraf
This document provides an overview of Amazon.com, Inc. including its business description, products and services, global presence, financials, competitors, and recent milestones. It also analyzes Jeff Bezos as the entrepreneur who founded Amazon and established its culture of metrics, low prices, and continuous innovation. The document discusses Amazon's shift to using software-based recommendations and its focus on proprietary technology and infrastructure to gain a competitive advantage.
E-commerce refers to the buying and selling of goods and services using electronic systems such as the internet. It allows businesses to reach customers globally and provides advantages like overcoming geographical limitations and facilitating comparison shopping. However, it also lacks the personal touch of physical stores and security is a concern when providing financial information online. Common e-commerce models include business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), consumer-to-consumer (C2C), and business-to-employees (B2E). E-commerce has grown significantly since the 1990s with the development of the internet and secure payment systems. Major e-commerce companies
The document discusses 10 different web-based business models: 1) Facebook, which generates revenue through advertising, 2) Groupon, which takes a percentage of each deal sold on its site, 3) Etsy, which charges sellers a fee for each item listed, 4) Amazon, which primarily generates revenue through product sales but also through advertising and third-party seller fees, 5) LinkedIn, which generates revenue primarily through recruiting/talent solutions and advertising, 6) Jabong.com, an Indian e-commerce site that generates revenue through product sales, 7) PayPal, which generates revenue through transaction fees, 8) Google, which generates most of its profits from advertising, 9) Netflix, which generates revenue
Amazon.com is an American international e-commerce company with headquarters in Seattle, Washington, United States. Founded in 1994, it is the world’s largest online retailer.
Jeff Bezos founded Amazon in 1994 as an online bookstore and has since expanded it into a global e-commerce platform selling a wide variety of products. Amazon launched its cloud computing platform AWS in 2006 and now offers services like Amazon Prime, Amazon Music, and Amazon Video. Through strategic acquisitions and innovations in areas like drone delivery, Amazon has established itself as a leader in online retail, cloud computing, and digital content.
This document provides information about e-commerce models and examples of top retail websites. It discusses business-to-consumer (B2C) and business-to-business (B2B) e-commerce. For B2C, it outlines advantages like convenience and ability to adjust prices and inventory in real-time. It provides examples of top B2C sites like Amazon and eBay. For B2B, it describes how businesses purchase direct materials, indirect materials, and services electronically through methods like electronic data interchange. Mass customization is also discussed as a competitive advantage for B2C sites.
With customers ranging from ASOS
to Tesco, this fi rm has a fair claim to
being the world’s biggest mobile
platform provider. Karen Moss speaks
to Jason Taylor, vice president at
Usablenet, the company that does
exactly what it says on the tin
This document provides an overview of Amazon.com including its history as an online bookstore founded in 1994 that has diversified into other products. It discusses Amazon's financial situation and products/services. A SWOT analysis identifies Amazon's strengths as the e-commerce leader with a large customer base and weaknesses as low profit margins. Opportunities include expanding into new markets like China and threats include competition. While Amazon's net earnings decreased in 2011 due to investments, its stock has increased 78.66% over 3 years making it judicious to buy shares for long-term profitability.
E-commerce refers to business transactions conducted online, while m-commerce refers to commerce using mobile devices. The document provides an overview of e-commerce and m-commerce, including definitions, current practices and trends, examples of companies and individuals involved, and statistics on usage and growth. It also discusses some challenges and benefits of e-commerce and m-commerce. Key points covered include the rapid annual growth of e-commerce sales, Amazon's $1 billion in 2010 m-commerce sales, and the global growth of mobile subscribers, particularly in China and India.
This document discusses using social media for church ministry. It notes that social media provides a necessary connection to people's lives and is changing how churches operate. Some common myths about social media are debunked, such as the need to use every platform or that it is only for broadcasting. The document encourages using social media to build relationships, share information, and meet needs. It provides tips on using platforms like Facebook, Twitter, LinkedIn, and others to engage audiences and further ministry goals.
Online shopping provides convenience by allowing users to purchase products from the comfort of their home via the internet. Websites allow users to easily compare prices and buy a wide range of items, from books to electronics to household goods. However, users must take care to choose reputable sites when making online purchases. Amazon.com is currently the largest online retailer, selling billions of products globally through its e-commerce platform and offering additional services like video and music streaming.
The alignment of e commerce strategies with corporate strategy a case studyHamideh Iraj
The Alignment of E-Commerce Strategies with Corporate Strategy: A case study
Abstract:
In this paper, we studied six international companies and investigated their strategies and how it supports corporate strategy. Corporate strategy is articulated according to Porter's generic strategies that are commonly used by businesses to achieve and maintain competitive advantage including Cost Leadership, Differentiation and Focus. Walmart, Apple and Southwest Airlines were selected to stand for aforementioned strategies respectively. In the second section we discussed about innovation, growth and alliance strategies. Amazon, SAS and Star Alliance were selected for aforementioned strategies respectively.
Amazon has diversified its business beyond its original online retail operations through services like Amazon Web Services (AWS), the Fire Phone, FireTV, and same-day grocery delivery. AWS started in 2002 as a way to manage Amazon's internal infrastructure but now generates significant revenue. In 2012, Amazon beat IBM, an experienced cloud computing company, to win a $600 million CIA contract, showing its strength in this new area. The document discusses Amazon's diversification strategy and references several books and videos for further information.
This document provides an introduction to e-commerce. It defines e-commerce as the buying and selling of goods or services over the internet or computer networks. The document then gives a brief history of e-commerce, noting that the first recorded online transactions were in the mid-1990s. It outlines some topics that will be covered, including a short history of e-commerce, companies that use it, benefits, data security, and how to set up an e-commerce business. Examples are given of early adopters in 1994-1995 and the launch of PayPal in 1999 to allow secure online payments. Most major companies and banks now offer e-commerce services. Students are assigned a task to research and present on a business
This document provides an overview of Amazon's business model and operations. It discusses how Jeff Bezos founded Amazon in 1994 and launched it online in 1995 originally as an online bookstore. It details Amazon's expansion into other product categories and international markets over time. The document also outlines Amazon's acquisitions, merchant partnerships, locations of facilities, and provides a brief SWOT analysis.
The document discusses 5 successful online businesses: Amazon, eBay, Alibaba, OLX, and Facebook. It provides a brief introduction and history for each company, describing how they were founded and grew over time. Their products/services and key success factors are also summarized. The document aims to showcase examples of thriving e-commerce companies across different models like retail, auction, classifieds, and social media.
Amazon is a multinational technology company focusing on e-commerce, cloud computing, and artificial intelligence. It was originally founded as an online bookstore in 1994 and has since expanded into various other product categories and services. Some key facts:
- Amazon is the world's largest online retailer and cloud services provider.
- In 2017, Amazon had over $177 billion in revenue and over 600,000 employees worldwide.
- Amazon Web Services is a large cloud computing platform that has become very profitable.
Amazon has used three digital engines to reshape and dominate retail:
1. Limitless inventory - Digital enables Amazon to offer an exhaustive selection across many categories without physical space limitations.
2. Boosting customer care - Digital allows Amazon to optimize the customer experience through real-time metrics, A/B testing, and unlimited inventory.
3. Enabling high margins and low prices - Digital reduces Amazon's variable costs to negligible levels, allowing it to offer low prices while focusing on long-term growth through market share.
Amazon.com - Company Analysis (OD & HRM)Nikhil Saraf
This document provides an overview of Amazon.com, Inc. including its business description, products and services, global presence, financials, competitors, and recent milestones. It also analyzes Jeff Bezos as the entrepreneur who founded Amazon and established its culture of metrics, low prices, and continuous innovation. The document discusses Amazon's shift to using software-based recommendations and its focus on proprietary technology and infrastructure to gain a competitive advantage.
E-commerce refers to the buying and selling of goods and services using electronic systems such as the internet. It allows businesses to reach customers globally and provides advantages like overcoming geographical limitations and facilitating comparison shopping. However, it also lacks the personal touch of physical stores and security is a concern when providing financial information online. Common e-commerce models include business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), consumer-to-consumer (C2C), and business-to-employees (B2E). E-commerce has grown significantly since the 1990s with the development of the internet and secure payment systems. Major e-commerce companies
The document discusses 10 different web-based business models: 1) Facebook, which generates revenue through advertising, 2) Groupon, which takes a percentage of each deal sold on its site, 3) Etsy, which charges sellers a fee for each item listed, 4) Amazon, which primarily generates revenue through product sales but also through advertising and third-party seller fees, 5) LinkedIn, which generates revenue primarily through recruiting/talent solutions and advertising, 6) Jabong.com, an Indian e-commerce site that generates revenue through product sales, 7) PayPal, which generates revenue through transaction fees, 8) Google, which generates most of its profits from advertising, 9) Netflix, which generates revenue
Amazon.com is an American international e-commerce company with headquarters in Seattle, Washington, United States. Founded in 1994, it is the world’s largest online retailer.
Jeff Bezos founded Amazon in 1994 as an online bookstore and has since expanded it into a global e-commerce platform selling a wide variety of products. Amazon launched its cloud computing platform AWS in 2006 and now offers services like Amazon Prime, Amazon Music, and Amazon Video. Through strategic acquisitions and innovations in areas like drone delivery, Amazon has established itself as a leader in online retail, cloud computing, and digital content.
This document provides information about e-commerce models and examples of top retail websites. It discusses business-to-consumer (B2C) and business-to-business (B2B) e-commerce. For B2C, it outlines advantages like convenience and ability to adjust prices and inventory in real-time. It provides examples of top B2C sites like Amazon and eBay. For B2B, it describes how businesses purchase direct materials, indirect materials, and services electronically through methods like electronic data interchange. Mass customization is also discussed as a competitive advantage for B2C sites.
With customers ranging from ASOS
to Tesco, this fi rm has a fair claim to
being the world’s biggest mobile
platform provider. Karen Moss speaks
to Jason Taylor, vice president at
Usablenet, the company that does
exactly what it says on the tin
This document provides an overview of Amazon.com including its history as an online bookstore founded in 1994 that has diversified into other products. It discusses Amazon's financial situation and products/services. A SWOT analysis identifies Amazon's strengths as the e-commerce leader with a large customer base and weaknesses as low profit margins. Opportunities include expanding into new markets like China and threats include competition. While Amazon's net earnings decreased in 2011 due to investments, its stock has increased 78.66% over 3 years making it judicious to buy shares for long-term profitability.
E-commerce refers to business transactions conducted online, while m-commerce refers to commerce using mobile devices. The document provides an overview of e-commerce and m-commerce, including definitions, current practices and trends, examples of companies and individuals involved, and statistics on usage and growth. It also discusses some challenges and benefits of e-commerce and m-commerce. Key points covered include the rapid annual growth of e-commerce sales, Amazon's $1 billion in 2010 m-commerce sales, and the global growth of mobile subscribers, particularly in China and India.
This document discusses using social media for church ministry. It notes that social media provides a necessary connection to people's lives and is changing how churches operate. Some common myths about social media are debunked, such as the need to use every platform or that it is only for broadcasting. The document encourages using social media to build relationships, share information, and meet needs. It provides tips on using platforms like Facebook, Twitter, LinkedIn, and others to engage audiences and further ministry goals.
A talk I gave at a meeting of mitos21 PR and marketing managers, at the National Theatre on 9 November 2013.
The brief was to give a perspective about wider digital trends, and ask some provocative questions about how organisations use or misuse digital.
mitos21 is a group of theatre professionals associated to some of Europe’s most powerful and important theatre institutions.
The document discusses trends in ecommerce in Southeast Asia and Malaysia. It covers trends in platforms, marketing and acquisition, and payments. Platform trends include the rise of ecommerce enablers that allow for purchasing systems, logistics, brick and mortar integration, payment systems, and social commerce. Marketing and acquisition trends include audience targeting and dynamic creative retargeting. Payment trends include the growth of mobile wallets connected to bank accounts.
This is the presentation from the online keynote I did for Social Media Tools Week. The presentation addresses what ROI is and isn't, the social business process, the business and technology challenges for enterprise companies, and requirements for enterprise companies that want to get involved in the social business space.
6 eCommerce Micro Campaigns That Drive Macro RevenueGroove Commerce
The webinar will discuss 6 micro eCommerce marketing campaigns that can drive macro revenue. It will be presented by Ethan Giffin from Groove, an established digital marketing agency. Attendees can submit questions throughout the webinar. The webinar will discuss how marketing automation can be used for welcome series, reclaiming abandoned carts, post-purchase follow ups, rewarding VIP customers, win back campaigns, and order anniversaries. It will also discuss using social advertising to engage inactive customers. The first year of implementing automation will involve strategy, adoption, and accelerating initial wins.
E-commerce faces challenges in building consumer trust and providing human interaction. Consumer trust is difficult to establish without human interaction to explain products and address concerns. Once trust is gained, it can be easily lost through delivery issues or incorrect orders. Additionally, many older consumers prefer human contact when shopping and explaining products, rather than relying solely on online descriptions and automated processes. Accurate and up-to-date product descriptions are also important for e-commerce websites to maintain consumer confidence.
The document discusses how businesses can use social media like blogging, Facebook, and Twitter to gain competitive advantages. It provides tips on developing strategies for each platform, such as posting regularly to blogs and engaging with customers on Twitter. The key advantages mentioned are educating customers, engaging in conversations, listening to feedback, and using social media to market directly to interested people.
Global segmentation divides markets into segments that cross national borders based on common needs. Regional segmentation groups countries with similar preferences into a segment. Unique segmentation identifies segments within a single country to fully localize for products like news or specialty foods. International market segmentation follows a two-step hierarchy - macro segments of individual or groups of countries are first identified, then micro-segments within each macro segment are defined based on consumer characteristics. This allows targeting of specific sub-markets.
E-commerce provides several key benefits over traditional brick-and-mortar stores. It allows businesses to access global customers 24/7 without incurring the high costs of maintaining physical locations and staff. Online stores also have more opportunities to optimize pricing strategies and gather detailed customer information. While start-up costs are lower, e-commerce businesses can generate additional income streams like pay-per-click advertising once established.
6 Reasons Your Audience Is Ignoring Your PresentationJeanne Trojan
Is your audience really listening to you? If you are making any of the mistakes in this slideshow, they probably aren't. Find out how to avoid these mistakes and keep your audience listening to your presentation!
Ecommerce refers to the buying and selling of goods and services over electronic systems like the Internet. There are several types of ecommerce including:
B2B ecommerce where businesses conduct transactions with each other, B2C where businesses sell directly to consumers, C2B where consumers post projects for businesses to bid on, and C2C involving individual consumers buying and selling to each other through sites like eBay.
In India, the top ecommerce sites are Flipkart, Snapdeal, and Amazon with the sector expected to continue growing significantly in the future as online payment systems make electronic transactions more convenient.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
E-commerce has evolved from early electronic data exchange between businesses in the 1970s to the widespread use of online shopping and retail sales to consumers via the internet today. Key developments include the commercialization of the internet in the early 1990s allowing businesses to sell products online, the growth of e-commerce giants like Amazon and eBay in the late 1990s and 2000s, and the rise of business-to-business electronic transactions reaching $700 billion by 2001. While the dot-com crash set back some companies, e-commerce has continued to grow and now accounts for over 3% of total retail sales globally.
Ecommerce website development services are today a matured concept. Fundamentally, electronic commerce or ecommerce refers to buying and selling of products or services online.
Electronic commerce, or e-commerce, refers to the buying and selling of goods and services over the Internet. It has grown significantly with widespread Internet usage. E-commerce can be business-to-business (B2B), where companies exchange goods and services electronically, or business-to-consumer (B2C), where individual consumers make online purchases from companies. While early e-commerce involved technologies like EDI and EFT in the late 1970s, modern e-commerce typically uses the World Wide Web and online shopping.
Electronic commerce, or e-commerce, refers to the buying and selling of goods and services over the Internet. It has grown significantly with widespread Internet usage. E-commerce can be business-to-business (B2B), where companies exchange goods and services electronically, or business-to-consumer (B2C), where individual consumers make online purchases from companies. While early e-commerce involved technologies like EDI and EFT, today most e-commerce involves online retail sites, online banking, and business transactions over the World Wide Web using encryption and electronic payment services.
Electronic commerce, commonly known as e-commerce, consists of buying and selling products or services over electronic systems like the Internet. It has grown significantly with widespread Internet usage and innovations in areas like online payment processing and supply chain management. There are two main types: business-to-business (B2B) commerce between companies, and business-to-consumer (B2C) commerce between companies and individuals. In the late 1990s, many Internet-based companies emerged but then failed in the "dot-com bubble," demonstrating the risks of online businesses. Successful e-commerce companies now take a long-term, relationship-building approach with customers to encourage loyalty.
The document provides an overview of the evolution of ecommerce in India from 1995 when the internet was first introduced through VSNL until 2000 when major online retailers and portals launched. It chronicles some of the key early companies and developments in online services, job search, portals, and early ecommerce marketplaces. The evolution paved the way for a growing ecommerce industry and ecosystem in India.
Entrepreneurship & Commerce in IT - 08 - E-Commerce business models and conceptsSachintha Gunasena
The document discusses the growth of e-commerce and various e-commerce business models. It describes the origins and growth of e-commerce from the 1970s to today. E-commerce evolved from EDI and EFT technologies in the 1970s to the dot-com boom and bust in the late 1990s. Major e-commerce companies like Amazon and eBay emerged in the mid-1990s and helped popularize online shopping. The document also outlines different types of e-commerce models including business-to-consumer, business-to-business, consumer-to-consumer, and others; and describes common revenue models and key elements of successful e-commerce business models.
AMAZON.COM’S EUROPEAN DISTRIBUTION STRATEGYHüseyin Tekler
Amazon.com, Inc., known as Amazon, is an e-commerce and cloud computing company based in the United States. Founded on July 5, 1994, by Jeff Bezos in Seattle, United States. It is the world's largest shopping site in terms of both total sales volume and market value. Considering that Amazon sales thousands of kinds of products in many countries, it is clear that there is a need for highly developed SCM. To start with, Amazon’s SCM has a strategic fit with its competitive strategy of being the retailer of choice for its customers. The combination of multi-tier inventory management, superlative transportation, and highly efficient use of IT, and its wide network of warehouses are all geared towards aligning its SCM with its competitive strategy. In this paper, a detailed review of Amazon's SCM will be made.
Amazon was founded in 1994 by Jeff Bezos and is now a global e-commerce company headquartered in Seattle. Bezos initially named the company Cadabra, but later changed it to Amazon after learning the original name sounded like "cadaver." The company launched as Amazon.com in 1995 focusing on books but has since expanded to sell a wide variety of products. Amazon's logo symbolizes customers being able to find anything from A to Z on the site. The company aims to provide customers with low prices, convenience and wide selection to earn loyalty through positive customer experiences. Amazon faces intense competition from other online and offline retailers.
The document provides an overview of the history and development of e-commerce. It discusses how the first online transactions occurred in the mid-1990s with companies like Pizza Hut offering online ordering. Major online retailers and auction sites like Amazon and eBay launched in the 1990s as well. The document then discusses how eBay works, charging sellers commission fees, and how it acquired PayPal to allow online payments. It concludes by listing some popular websites that use e-commerce models today.
E-commerce refers to business conducted electronically over the internet. There are several types of e-commerce including B2B (business to business), B2C (business to consumer), B2G (business to government), C2C (consumer to consumer), and m-commerce (mobile commerce conducted on handheld devices). B2B e-commerce makes up about 80% of e-commerce and involves transactions between companies like purchase orders. B2C e-commerce allows consumers to research and purchase goods online from retailers like Amazon. M-commerce is growing and allows financial services and retail purchases directly on mobile phones.
Amazon began as an online bookseller in 1995 and has since expanded to sell a wide variety of products across multiple international websites. It pioneered features like 1-Click ordering and operates a global infrastructure including warehouses and offices worldwide. Amazon continues to grow through strategic acquisitions, partnerships, and expanding into new product categories and global markets.
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
The document provides an overview of a presentation by Dan Bond on practical eCommerce strategies. Dan Bond has operated a successful "brick and mortar" retail store called the LadyBug Shop since 2003 that also includes an online store. The presentation covered various topics to help others establish successful eCommerce businesses, including choosing a niche market, product sourcing, necessary equipment and software, domain name selection, and the importance of search engine marketing and social networking.
AMAZON - case study - growth of e-commerceSiddhi Sharma
This project report summarizes Siddhi Sharma's research project on the growth of e-commerce through Amazon. The report includes an acknowledgement, declaration, and certificate sections. It also includes an abstract, introduction providing background on Amazon, objectives of the research, a literature review, methodology, data analysis sections covering Amazon's lines of business, business models, and e-commerce strategies. The report aims to analyze how Amazon has become one of the most successful e-commerce platforms through its business areas, models adopted, and various intensive growth, user reference, and supply chain management strategies.
E-commerce has grown significantly in India in recent years. The industry was valued at $16 billion in 2013 and is projected to reach $43 billion within 5 years. Major players in India include Flipkart, Snapdeal, Amazon, and others. These companies are investing heavily in infrastructure like warehouses and logistics to support further growth. Hiring is also expected to increase substantially as the industry expands rapidly.
Barter is a system of direct exchange of goods and services without a monetary medium. Since the 1830s, barter exchanges have utilized alternative currencies to prevent intermediaries from taking profits. The development of electronic commerce started in the 1970s with electronic funds transfer and expanded with technologies like EDI, TCP/IP, and the World Wide Web. Major online retailers like Amazon and eBay launched in the 1990s and ecommerce growth accelerated with improvements in internet infrastructure and the reduction of taxes on online sales. Magento is now one of the leading ecommerce platform providers, powering over a quarter of top ecommerce websites.
This document discusses online shopping and reviews of online shopping. It provides an overview of the history and development of online shopping. It explains that online shopping allows customers to browse and purchase goods and services directly from sellers over the internet. It also discusses that online reviews are an important part of the online shopping experience, as most customers read reviews from other shoppers before making a purchase decision. Maximizing positive reviews can help boost sales and build trust for online retailers.
This document discusses online shopping and reviews of online shopping. It provides an overview of the history and development of online shopping. It explains that online shopping allows customers to browse and purchase goods and services directly from sellers over the internet. It also discusses that online reviews are an important part of the online shopping experience, as most customers read reviews from other users before making a purchase decision. The document outlines strategies for businesses to maximize the benefits of online reviews and encourage more customers to leave reviews.
2. History of Ecommerce
One of the most popular activities on the Web is shopping. It has much allure in it —
you can shop at your leisure, anytime, and in your pajamas. Literally anyone can have their
pages built to display their specific goods and services.
History of ecommerce dates back to the invention of the very old notion of "sell and
buy", electricity, cables, computers, modems, and the Internet. Ecommerce became possible
in 1991 when the Internet was opened to commercial use. Since that date thousands of
businesses have taken up residence at web sites.
At first, the term ecommerce meant the process of execution of commercial
transactions electronically with the help of the leading technologies such as Electronic Data
Interchange (EDI) and Electronic Funds Transfer (EFT) which gave an opportunity for users
to exchange business information and do electronic transactions. The ability to use these
technologies appeared in the late 1970s and allowed business companies and organizations to
send commercial documentation electronically.
Although the Internet began to advance in popularity among the general public in
1994, it took approximately four years to develop the security protocols (for example, HTTP)
and DSL which allowed rapid access and a persistent connection to the Internet. In 2000 a
great number of business companies in the United States and Western Europe represented
their services in the World Wide Web. At this time the meaning of the word ecommerce was
changed. People began to define the term ecommerce as the process of purchasing of
available goods and services over the Internet using secure connections and electronic
payment services. Although the dot-com collapse in 2000 led to unfortunate results and many
of ecommerce companies disappeared, the "brick and mortar" retailers recognized the
advantages of electronic commerce and began to add such capabilities to their web sites (e.g.,
after the online grocery store Webvan came to ruin, two supermarket chains, Albertsons and
Safeway, began to use ecommerce to enable their customers to buy groceries online). By the
end of 2001, the largest form of ecommerce, Business-to-Business (B2B) model, had around
$700 billion in transactions.
According to all available
data, ecommerce sales continued
to grow in the next few years and,
by the end of 2007, ecommerce
sales accounted for 3.4 percent of
total sales.
Ecommerce has a great
deal of advantages over "brick
and mortar" stores and mail order
catalogs. Consumers can easily
search through a large database of
products and services. They can see actual prices, build an order over several days and email
it as a "wish list" hoping that someone will pay for their selected goods. Customers can
compare prices with a click of the mouse and buy the selected product at best prices.
3. Online vendors, in their turn, also get distinct advantages. The web and its search
engines provide a way to be found by customers without expensive advertising campaign.
Even small online shops can reach global markets. Web technology also allows to track
customer preferences and to deliver individually-tailored marketing.
History of ecommerce is unthinkable without Amazon and Ebay which were
among the first Internet companies to allow electronic transactions. Thanks to their
founders we now have a handsome ecommerce sector and enjoy the buying and selling
advantages of the Internet. Currently there are 5 largest and most famous worldwide
Internet retailers: Amazon, Dell, Staples, Office Depot and Hewlett Packard. According
to statistics, the most popular categories of products sold in the World Wide Web are
music, books, computers, office supplies and other consumer electronics.
Amazon.com, Inc. is one of the most famous ecommerce companies and is located in
Seattle, Washington (USA). It was founded in 1994 by Jeff Bezos and was one of the first
American ecommerce companies to sell products over the Internet. After the dot-com
collapse Amazon lost its position as a successful business model, however, in 2003 the
company made its first annual profit which was the first step to the further development.
At the outset Amazon.com was considered as an online bookstore, but in time it
extended a variety of goods by adding electronics, software, DVDs, video games, music CDs,
MP3s, apparel, footwear, health products, etc. The original name of the company was
Cadabra.com, but shortly after it become popular in the Internet Bezos decided to rename his
business "Amazon" after the world's most voluminous river. In 1999 Jeff Bezos was entitled
as the Person of the Year by Time Magazine in recognition of the company's success.
Although the company's main headquarters is located in the USA, WA, Amazon has set up
separate websites in other economically developed countries such as the United Kingdom,
Canada, France, Germany, Japan, and China. The company supports and operates retail web
sites for many famous businesses, including Marks & Spencer, Lacoste, the NBA, Bebe
Stores, Target, etc.
Amazon is one of the first ecommerce businesses
to establish an affiliate marketing program, and
nowadays the company gets about 40% of its sales from
affiliates and third party sellers who list and sell goods on the web
site. In 2008 Amazon penetrated into the cinema and is currently sponsoring the film "The
Stolen Child" with 20th Century Fox.
According to the research conducted in 2008, the domain Amazon.com attracted
about 615 million customers every year. The most popular feature of the web site is the
review system, i.e. the ability for visitors to submit their reviews and rate any product on a
rating scale from one to five stars. Amazon.com is also well-known for its clear and user-
friendly advanced search facility which enables visitors to search for keywords in the full text
of many books in the database.
One more company which has contributed much to the process of ecommerce
development is Dell Inc., an American company located in Texas, which stands third in
computer sales within the industry behind Hewlett-Packard and Acer.
4. Launched in 1994 as a static page, Dell.com has made rapid strides, and by the end of
1997 was the first company to record a million dollars in online sales. The company's unique
strategy of selling goods over the World Wide Web with no retail outlets and no middlemen
has been admired by a lot of customers and imitated by a great number of ecommerce
businesses. The key factor of Dell's success is that Dell.com enables customers to choose and
to control, i.e. visitors can browse the site and assemble PCs piece by piece choosing each
single component based on their budget and requirements. According to statistics,
approximately half of the company's profit comes from the web site.
In 2007, Fortune magazine ranked Dell as the 34th-largest company in the Fortune
500 list and 8th on its annual Top 20 list of the most successful and admired companies in the
USA in recognition of the company's business model.
History of ecommerce is a history of a new, virtual world which is evolving according
to the customer advantage. It is a world which we are all building together brick by brick,
laying a secure foundation for the future generations.
5. Start of online shopping:
Amazon.com is a Fortune 500 e-commerce company based in
Seattle, WA. Amazon was one of the first big companies to sell goods
over the Internet . The company was founded by Jeff Bezos in 1994,
and launched in 1995. They started out as an online bookstore and
then quickly diversified by adding other items, such as VHS tapes and
DVDs, music CDs, software , video games, electronics, MP3s,
clothing, furniture, toys and even food items.
In 1999 Time Magazine named Bezos its 1999 Person of the Year. This was largely in
recognition of the company's success in popularizing online shopping.
Ecommerce Today:-
Ecommerce today is a remarkable experience. It has transformed traditional shopping
beyond recognition. It is so much better than any other way of shopping that it has already
attracted a great many of ecommerce-lovers.
If some years ago ecommerce was a buzz word, now it has become the order of the
day. People seem to shop literally everywhere – at their workplaces during lunch times, in
rush hour when there is nothing else to do but switch on their laptops and start surfing.
Ecommerce today gained so much popularity because its underlying technologies are
evolving at giant steps. We are even offered to ―feel‖ the product with a 3D mouse to better
understand its shape, size and texture. Why go somewhere out when all you have to do is
make an order, choose the shipping method, put up your feet and wait till the order is
delivered right to your door-step?
Ecommerce today offers so much luxury that even conventional stores have already
signaled the alarm. Although, every one agrees that it is a long way for an ecommerce to
replace ―brick-and-mortar‖ stores, it has every chance to happen in the future. Ecommerce
which we are witnessing today brings in so much adventure into our lives that it is enjoyed by
the whole online community.
Ecommerce today does have some drawbacks but they say ―he that fears every bush
must never go a birding‖. A lot of consumers do put up with minuses since they trust the
online world and want it to be a better place.
Ecommerce today reflects what we created at the very dawn of online electronic
commerce. It is made by us and meant for u
6. Future of Ecommerce:-
Experts predict a promising and glorious future of ecommerce in the 21st century. In
the foreseeable future ecommerce will further confirm itself a major tool of sale. Successful
ecommerce will become a notion absolutely inseparable from the web, because e-shopping is
becoming more and more popular and natural. At the same time severe rivalry in the sphere
of ecommerce services will intensify their development. Thus prevailing future trends of
ecommerce will be the growth of Internet sales and evolution.
Each year number of ecommerce deals grows enormously. Sales volumes of on-line
stores are more than comparable with those of ―brick-and-mortar‖ ones. And the tendency
will continue, because a lot of people are ―imprisoned‖ by work and household duties, while
Internet saves a lot of time and gives opportunity to choose goods at the best prices. Present-
day Internet sales boom is the foundation for magnificent ecommerce future.
The ―quantity to quality‖ tendency of ecommerce is also becoming more and more
obvious, as the Internet has excluded geographical factor from the sale. So it doesn’t matter
any more whether your store is situated in New York or London or in a small town. To
survive, merchants will have to adapt rapidly to the new conditions. To attract more
customers e-store-owners will have not only to increase the number of available services, but
to pay more attention to such elements like attractive design, user-friendliness, appealing
goods presentation, they will have to opportunely employ modern technologies for their
businesses to become parts of ecommerce future.
Of course, those, who acquire e-stores earlier, get better chance for future success and
prosperity, though an ecommerce site itself doesn’t guarantee you anything. Only an
appropriate ecommerce solution in combination with thorough emarketing and advertising
can buy you business insurance.
7. In India to compare with the total population, around 2.5 crores are the internet users. The
most of the study found that, most of the shoppers access the internet from office, followed
by those who access it from home. Some also go to cyber cafes. The business module is cost
effective, easily accessible and profitable in many functional areas. Consumers and retailers
both desire a safe, simple and complete online shopping. From this we can findout what is the
actual and real power of internet now a days.
According to the Preti Desai, President, Internet and Online Association of India "E-
commerce is coming of age in India. Chaining lifestyles and shopping habits" Now a days
most of the metro and non metro corporation cities are basing completely on the media and
internet and multiple internet access points.
As per the survey reports, of Internet and online association of India, the total value of e-
commerce activities within India crossed Rs.570 crore during 2004-05. On the basis of that,
the present and the next couple of years it may be crossed to Rs.2,300crore worth of e-
business in India. In India most of internet users are purchasing their commodities and
services through online shopping through internet and e-business.
As per the reports, out of 3099 online shoppers, the average of 55% i.e., 1,716 shoppers are
benefiting for online services, that are getting services through online and use of internet by
way of e-commerce. The rapid development of E-commerce in India is forcing companies to
adopt business strategies revolving around the internet. As per the Chairman of IOAL "The
report reflects the chaning face of business trends in India. Today, the internet population is
25+ million and is expected to grow at 100 million by end of 2008" So on the basis of
reports, we can imagine how the India is growing with online shopping and e-commerce.
India is the second most populous country and the largest democracy in the world. Now India
has improved its position to the 43rd rank in the World of E-Commerce activities. The rapid
development of e-commerce is forcing companies today to adopt business strategies rotating
around the internet.
Finance Minister of India Mr.P.Chidambaram announced recently that expected growth rate
of Indian economy is 9 % for the year 2008 and that is excellent by any means.Though
impact of Indian economy growth may not be considerable on world scale but atleast all
Indians will be very very happy.
8. Online shopping is the buzz, the sensation in the current scenario. Getting anything by a click
of the mouse right from fashion accessories to jewellery, apparel, electronic items, crockery,
home appliances, personal care products, and more has led to the popularity of the 'online
shopping mall' phenomenon. It is the easiest and fastest way of shopping. At an online
shopping mall, you can catch a glimpse of new product releases, combo deals, packages,
discount offers, seasonal products, etc. and accordingly grab the best deal. Time is not the
constraint; you can shop anytime - the facility is available round the clock. Besides saving
your time of visiting an offline store and staying away from the hassles involved, you can
gain an additional advantage, i.e., saving a lot on the money factor.
Another plus point of online shopping is that you can compare products in terms of brands,
specifications, features and prices and buy the right ones. It is discount shopping that attracts
customers to shop online. There are a number of shopping platforms. Focus on one particular
portal that provides complete products and offers the best deals. Get yourself registered to
avail various benefits. For example, you can feed in your contact details so that you need not
enter the same every time you shop. With every purchase, you earn redeem points. Many an
online shopping mall offers special/combo deals and great discount offers. There are counted
few platforms that facilitate group bargaining, helping buyers collectively avail maximum
discounts in addition to enjoying voice video text chat, meeting new shoppers, earning
redeem coins, winning prizes, and more.
The scope of discount shopping is not only limited to one particular section. Many an Internet
literate individual encompassing the young and the old alike of both the sexes prefer online
shopping. For the same you need to have a bank account. You can use your credit card or
debit card to buy the desired products. Most online platforms provide payment facilities in all
available modes right from Internet banking, paying by cash, paying cash at the time of
delivery, etc.
At a shopping mall, you can explore similar products representing some of the biggest brands
at the national and international level. If you are fortunate, you can avail discounts over more
than fifty per cent. You can always find something new and interesting. So shop online and
stay benefited!
9. Apparel, footwear and accessories focused ecommerce venture, Myntra.com has raised $21 million,
in a fresh funding round led by Tiger Global. The news of the funding was first reported by Pluggd.in.
According to MukeshBansal, CEO of Myntra, the company intends to use the funding to invest
further in its technology platform, for improving the brand, and to invest in supply chain to build
capacity for future growth. He said that the company is also expanding its team and hiring across the
board. With this funding round, the company has raised a total of $40 million since its inception,
from investors such as Tiger Global, IndoUS, IDG and Accel Partners.
Traffic, customer base and Avg transaction size: In terms of traffic, the site claims to receive about
200,000 daily visitors, and a user base of 2 million customers. On sales conversion, i.e the number of
visitors who actually convert into shoppers, Bansal told MediaNama that it was roughly in mid-single
digit ranging between 3%-4%. He did not comment on the cart to order conversion percentage but
informed that the average cart size in terms of value is Rs 1400 and majority of transactions were
between Rs 500 to Rs 3000. However when we asked the number of monthly orders, Bansal said
that it was close to 80,000 to 90,000, with half of the orders being placed by new and the other half
by repeat customers.
Sales across geographies:Bansal informs that about 50% of all orders are from top-10 cities while
the rest are from tier-2 and 3 cities. He said that during the last 6 months, tier-2 and 3 cities have
grown at a good rate due to improvements in distribution, since, a lot of brands were not available
in these regions. The company offers Cash on Delivery to 4,000 pin codes out of the 10,000 pin codes
which it delivers to.
Sales across categories: In terms of categories, 90% of the total sales is from the apparel and
footwear segment, while the remaining 10% is contributed by accessories. The leading segments in
terms of sale are sports wear, casual wear and ethnic wear. These are also the segments with
extensive catalogues, he adds. The company is now working on building up its formal wear
catalogue.
Impact of tv campaign:Myntra had run a big tv campaign. We asked Bansal about its impact, to
which he responded that the company got a huge lift in brand perception and awareness and its
efficiency for online marketing also increased substantially. He added that it helped in getting new
brands on board, and instead of putting efforts in brand acquisition, the company was being
approached by brands. Myntra’s catalogue is spread across 200 brands. He informs that customer
acquisition cost has declined by almost 50% after the campaign.
Warehouses & Logistics: The company has its own warehouse in Bangalore and intends to set-up 3
more warehouses including ones in Delhi and Mumbai in the next 6 months. The company is already
handeling logistics on its own in Delhi, Mumbai and Bangalore.
Myntra is aiming at revenues of Rs 500 crore in FY12-13, but is that a realistic target?: According to
Bansal, the category offers a lot more growth. ” To get Rs 500 crore we just need a million active
customers and at the moment we have 10 million ecommerce customers. There’s enough headroom
and the user base will grow from 10 million to 15 million in the next two years, ” said Bansal. He
added that the company plans to achieve this growth by expanding its catalogue, improving
10. distribution, and acquiring more customers. He said that success in the category was mostly about
building the right customer experience.
On the entry of Amazon:Bansal said that he did not consider Junglee.com a threat, since it was more
of a price comparison service. He said that Myntra was approached by Amazon to join the service, to
which it declined.
On expanding into new segments: The company intends to remain focused on fashion and lifestyle
and would at best look at affiliated sub categories within the segment. Also, Myntra does not plan to
offer deals or flash sales and is happy with the current season pricing model.
I just spoke to MukeshBansal, CEO of Myntra, who told me that the company intends to
expand first to Mumbai, Pune, Hyderabad and Chennai. They currently have offices in
Bangalore and Noida, and will be setting up mostly sales and marketing offices in a new city
every 3-6 months. They’re in expansion mode for 2 years, and expect this round of funding to
take them to break even by the next financial year, and last them around 2.5 years. Myntra
also intends to expand their team from a current size of 50 people to 100 by June 2008.
I was wondering why they’d need to expand offline – ideally, an online merchandising
business should be operating primarily online, with a small team, and leveraging distribution.
Bansal said that they don’t look at it at just an online business – there’s a fair amount of
supply chain management, which needs to be automated and scaled. Myntra works with over
20 vendors, and will also have to invest in setting up their own operations for new products
that they intend to bring into the market – including sports and fashion accessories.
Myntra currently claims to have a client base of over 150 companies and over 50 colleges.
Their business has two segments – Individuals, which account for 1/3rd of the revenues (and
affiliates and parters account for 1/3rd of that), and Institutions, which account for 2/3rd. A
few months ago, they crossed around $1 million (Rs. 4-5 crores), and are growing 10-30
percent every month. The raw material costs are high, so I asked Bansal about their EBITDA
margins – he declined to comment, but said their gross margins range from 25-60 percent,
depending on the product.
11. Online service of videotext, Minitel was launched in France in 1982 and was accessed using
telephone lines, similar model failed in UK. It was a real success till WorldWideWeb.
The researchers who were working on Videotex in US with services like ―The Source‖ and
―CompuServe‖ in 1979 (contemporary of UK based research: BBC with Prestel,
BritisTelecom with Viewdata, ITV with ORACLE) got interested in creating a solution for
customer-targeted payment processing whose target audience would be the software
developers and shareware authors, they created Swreg in 1987 in US, thus enabling the first
Online market for the developers community.
In 1990 Tim Berners-Lee a British scientist working at CERN laboratory wrote the first web
browser WWW which then changed most research processes and ways of businesses seeing a
whole new market to evolve (rather a whole new world ―The web world‖).
People saw new technologies evolving with new market and then around 1994 a company
called Netscape released a browser, enabling anyone to type a name in the Navigator browser
and visit a webpage (which might look dumb right now, but was a real exploration making
them the real champs of the market and even challenging market leaders).Soaring stock
prices, Pizza Hut taking orders online and a wide variety of products being available online.
Then transactions and business started happening over the web urging every company to have
a ―.com‖. To address security issues Netscape 1.0 introduced SSL encryption, for secure
transaction. Online retailer ―Amazon.com‖ launched selling each and everything online. ―E-
bay‖ the online auction house founded by computer programmer Pierre Omidyar. [Yipee
everything on internet]
United States postal service goes online, Acquisitions of majors overtaking smaller ones for
technological advancement; the whole environment was so ―technologically charged‖. This
went on till the year 2000 when finally the Bubble (The Dot Com bubble) burst with record
high in stock prices.
When money was involved in doing business over the internet ―PayPal‖ was launched and
practically has share of 70% till date, it provides facility for online payment.
Aggressiveness in the market especially in the online shopping market giving way to new
tricks like giving out Coupons for customer loyalty and in an attempt to keeps clients
reverting back major benefits are being offered with decent discounts to promote online
shopping.
12.
13. Amazing, e-commerce is huge in India!
A report by the Internet and Mobile Association of India hasrevealed that India’a E-
commerce market is growing at an average rate of 70 percent annually and has grown over
500 percent since 2007.
The current estimate of US$ 6.79 billion for year 2010 is way ahead of the market size in the
year 2007 at $1.75 billion. The following chart depicts the growth of E-commerce in India in
the last couple of years:
Apparently, more online users in India are willing to make purchases through the Internet.
Overall e-commerce industry is poised to experience a high growth in the next couple of
years. The 70 percent year on year growth is expected to continue and India’s e-commerce
market is forecast to reach a whopping $US 10 billion by the end of 2011.The e-commerce
market in India was largely dominated by the online travel industry with 80% market share
while electronic retail (E-Tailing) held second spot with 6.48% market share.
14. E-Tailing and digital downloads are expected to grow at a faster rate, while online travel will
continue to rule the major proportion of market share. Due to increased e-commerce
initiatives and awareness by brands, e-Tailing has experienced decent growth. As far as
digital mobile downloads are concerned, the increasing use of smart phones, availability of
3G services and cheap data plans will also boost the growth process While e-commerce rises,
there is a need to place one eye on cyber crimes and scams in India.