Amazon is a multinational technology company focusing on e-commerce, cloud computing, and artificial intelligence. It was originally founded as an online bookstore in 1994 and has since expanded into various other product categories and services. Some key facts: - Amazon is the world's largest online retailer and cloud services provider. - In 2017, Amazon had over $177 billion in revenue and over 600,000 employees worldwide. - Amazon Web Services is a large cloud computing platform that has become very profitable.

1. AMAZON
13/01/19 www.amazon.com
Amazon.com, Inc., doing business as Amazon, is a multinational technology
company focusing in e-commerce, cloud computing, and artificial
intelligence in Seattle, Washington.

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This Report contains
1.History
2.Company Profile
3.Stastistical Information
4.Environmental Information
5.Site Mapping
6.Newspaper Information
• Advantages and Disadvantages of the following system
• Opinion

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amazon
HISTOEY
history of Amazon, an American internet sales company. The company was founded as a result of what Jeff
Bezos called his "regret minimization framework", which described his efforts to fend off any regrets for not
participating sooner in the Internet business boom during that time
Amazon was incorporated in the state of Washington on July 5, 1994.Before the company was renamed
Amazon it was called Cadabra, Inc.The company was developed by Jeff Bezos and two associates in a
garage converted into a shop.
Time
period
Key developments at Amazon
1994–
1998
Amazon starts off as an online bookstore selling books, primarily competing with local booksellers
and Barnes & Noble. It IPOs in 1997.
1998–
2004
Amazon starts to expand its services beyond books. It also starts offering convenience services, such as
Free Super Savers Shipping.
2005–
2011
Amazon moves into the cloud computing area with Amazon AWS, as well as the crowdsourcing area
with Amazon Mechanical Turk. By being an early player, it eventually dominates the cloud
computing scene, allowing it to control much of the physical infrastructure of the Internet.[1] Amazon also
offers the Amazon Kindle for people to purchase their books as eBooks, and by 2010, more people buy
ebooks than physical books off of Amazon.
2011–
2015
Amazon starts offering streaming services like Amazon Music and Amazon Video. By 2015, its market
capitalization surpasses that of Walmart.
Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider.The
company was originally a book seller but has expanded to sell a wide variety of consumer goods and
digital media as well as its own electronic devices, such as the Kindlee-book reader, Kindle Fire tablet
and Fire TV, a streaming media adapter.Amazon Web Services (AWS) is a comprehensive,
evolving cloud computing platform

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ABOUT [COMPANY PROFILE]
The Amazon Spheres, part of the Amazon headquarters campus in Seattle
Trading name : Amazon
Formerly : Cadabra, Inc. (1994–95)
Type : Public
Traded as : NASDAQ: AMZN
NASDAQ-100 component
S&P 100 component
S&P 500 component
ISIN : US0231351067
Industry: Cloud computing
E-commerce
Artificial Intelligence
Computer hardware
Founded July 5, 1994; 24 years ago
Founder Jeff Bezos[1]
Headquarters Seattle, Washington, U.S.
Area served
Worldwide
Key people
Jeff Bezos (chairman, president and CEO)
Werner Vogels (CTO)
Products
Amazon AppstoreAmazon EchoAmazon KindleAmazon PrimeAmazon VideoComiXology
Revenue IncreaseUS$177.866 billion[2] (2017)
Operating income
Decrease US$4.106 billion[2] (2017)
Net income
Increase US$3.033 billion[2] (2017)
Total assets Increase US$131.31 billion[2] (2017)
Total equity Increase US$27.709 billion[2] (2017)
Number of employees
Increase 613,300[3] (2018)
Subsidiaries
A9.com, Inc.AbeBooksAmazon AirAlexa InternetAmazon BooksAmazon Game StudiosAmazon
Lab126Amazon Logistics, Inc.Amazon PublishingAmazon RoboticsAmazon.com Services, Inc.[4]Amazon
StudiosAmazon Web Services, Inc.Audible Inc.Body LabsBook DepositoryDigital Photography
ReviewGoodreadsGraphiqIMDbRingSouq.comTwitch.tvWhole Foods Market[5]WootZappos
Website www.amazon.com

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STATISTICAL INFORMATION
Statistic says Amazon is the leading e-retailer in the United States with close to 178 billion U.S. dollars in
2017 net sales. The majority of the company’s revenues are generated through e-retail sales of
electronics and other products, followed by third-party seller revenues, subscription services and AWS
activities. Due to Amazon’s global scope and reach, it is also considered one of the most valuable brands
worldwide.
Learn 8 Amazon statistics relevant in 2018:
1.95 million Americans have Amazon Prime memberships.
2.Amazon Prime members spend $1.4k per year on average.
3.Consumers purchased over 100 million products on Prime Day 2018.
4.9 out of 10 consumer price check a product on Amazon.
5.43% of teens say that Amazon is their favorite shopping site.
6.Whole Foods prices went down 43% after Amazon acquired the grocery chain.
7.Amazon's ad spend was $3.4 billion in 2017.
8.2% of Echo owners have purchased a product via Alexa.
the 2nd largest e-commerce company after Alphabet Inc. (Google) with a brand value of USD 70,9
billion, Amazon enjoys a high level of customer loyalty and more than 50% of customers are repeat
buyers.
Employing 560,000 people worldwide and attracting 2 million sellers on its platform, the e-commerce
giant earned USD 37 billion in Q4, 2017 alone, a 42% increase compared to a previous year. Total
sales increased 27% and 31% in 2016 and 2017, compared to the comparable prior year periods
(Annual Report, 2017).
Amazon has declared its adherence to four principles: customer obsession rather than competitor focus,
passion for invention, commitment to operational excellence and long-term thinking. These principles
represent sources of Amazon’s competitive advantage.
Amazon business strategy is a hybrid of cost leadership and business diversification. The online retailer
also benefits from encouraging communication between various elements within its ecosystem and
promotion of its leadership principles consisting of 14 points discussed in this report.

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Net sales revenue of Amazon from 2004 to 2017 (in billion U.S.
dollars)
Annual net income of Amazon.com from 2004 to 2017 (in million U.S. dollars)

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Global net revenue of Amazon.com from 2014 to 2017, by product groups (in billion U.S.
dollars)

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ENVIRONMENTAL INFORMATION
Amazon Sustainability Data Initiative
Providing access to large datasets in the cloud can help researchers and innovators address a wide
range of sustainability challenges. The Amazon Sustainability Data Initiative significantly reduces the cost,
time, and technical barriers associated with analyzing large datasets to generate sustainability insights –
regardless of an organization’s size or computing power.
Supporting sustainability innovation
Amazon’s Sustainability Data Initiative uses AWS’s scalable infrastructure to stage, analyze, and
distribute data to promote innovation and problem solving for sustainability. The initiative hosts commonly
used datasets for free through the AWS Public Datasets and makes these data easily discoverable
through a data catalog. The initiative provides access to AWS Cloud Credits for Research to prototype
new and existing solutions in the AWS cloud, and also provides technical support to help unblock cloud
implementation challenges.
How it works
Browse through the data available on the Registry of Open Data on AWS. Then request cloud credits for
research to prototype your solution in the AWS cloud.
Data in action
Amazon customers are doing critical work in the cloud to support sustainability practices.
• SDI The Amazon Sustainability Data Initiative: Driving Sustainability Innovation with Open Data and
Cloud Technology Published on 10 DEC 2018
•StormSense: Automated Flood Alerts Using Integrated Real-Time IoT Sensors Published on 04 DEC 2018
•Helping to End Future Famines with Machine Learning, Published on 29 NOV 2018
•Satellites Help Make Agricultural Systems Transparent and Sustainable Published on 12 NOV 2018
•Estimating Hurricane Wind Speeds with Machine Learning Published on 19 OCT 2018
•The ERA5 Reanalysis Dataset Provides a Sharper View on Past Weather Published on 27 SEP 2018
•Achieving Sustainable Development in Africa with Open Data Published on 30 AUG 2018

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SITE MAPPING
A site map is a list of pages of a web site. There are three primary kinds of site map: Site maps used
during the planning of a Web site by its designers. Human-visible listings, typically hierarchical, of the
pages on a site. Structured listings intended for web crawlers such as search engines
Amazon not have a sitemap
• The navigation itself represents the sitemap. If the navigation represents the complete structure, a
sitemap would be redundant information and not necessary.
• The site is actually a representation of the database rendered depending on various variables, so
a generic sitemap might not make sense.
• Priority of search over navigation. Search + Navigation might cover 98.9% of user behavior. It
might not be economically viable to cover the remaining percentage.
• Obfuscation of the real extent of the product range from competitors (and maybe also customers
for some reasons).
LATEST INFORMATION ABOUT AMAZON
AMAZON PLANS 'GAME STREAMING SERVICE' TO TAKE ON CONSOLES
Amazon has been secretly developing a game streaming platform that would bypass the need for
expensive consoles, according to reports.
The project involves using powerful computers housed in data centres to run the games over the internet.
Players would log in remotely from devices such as phones, tablets or even smart TVs.
It would mean that players no longer need to buy discs or download video games to play on high-
powered PCs or gaming consoles such as the Xbox One or Playstation 4. The Amazon rumours come amid
growing suggestions that both PlayStation and Xbox are working on their own versions of such cloud
services.

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AMAZON: ADVANTAGES & DISADVANTAGES
Selling on Amazon has different advantages and disadvantages. In addition, it is necessary to make
decisions about different options - we would be happy to assist you
Advantages
• Over 240 million Amazon customers worldwide
• Many potential buyers are looking for products only on Amazon
• A fair bit of "Traffic" from the very first minute without having to pay for extra advertising
• You don´t need your own Shop Software
• By using the option „Shipping via Amazon" (FBA) you outsource your entire shipping logistics and
benefit from low shipping cost
• Well established Amazon partner program for affiliates.
Disadvantages
• Amazon Sales Charge - depending on the product category between 7% and 20%
• With the option „Shipping via Amazon“ shipping” costs have to be included in the sale price
• Several providers of the same product can result a price battle
• Possibly limited opportunities to directly influence the display of a product
• Amazon — a potential competitor
• Dependency of Amazon
Combination of pragmatist, visionary and autocratic leadership styles are exercised at various
levels at Amazon. The company has a hierarchical organizational structure. Nevertheless, it
remains highly flexible to adapt to frequent changes in the external marketplace. Amazon
organizational culture, on the other hand, are based on the principles of high level of cost-
consciousness, constant reinvention and improvement of organizational culture and customer
obsession.
Major weaknesses associated with Amazon include seasonality of the business, low profit margins
and lack of focus on product or service categories. Moreover, a weak competitive position of
Amazon’s Fire Phone and damage to the brand image due to tax avoidance scandal in the UK
can be listed as weaknesses of Amazon.

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OPINION ABOUT THE COMPANY
Amazon.com Inc. Report contains the application of the major analytical strategic frameworks in business
studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S
Model on Amazon. Moreover, the report contains analyses of Amazon’s business strategy, leadership and
organizational structure and ecosystem. The report also analysis marketing strategy, ecosystem and
discusses the issues of corporate social responsibility.
What is it that makes Amazon different from other large companies?
Certainly, the sheer range of the products it sells and its market power are unmatched in corporate
America. The recent frenzy over its HQ2 pick is another expression of its outsize influence on the
economy.
But there is another difference that is much less appreciated yet has been more significant in shaping its
path: Amazon’s resource-allocation strategy — in particular, how it chooses to use the profits that it
earns. It is one of very few large American corporations that is choosing to retain its profits and reinvest
them rather than cutting payrolls and distributing corporate cash to shareholders as dividends and
buybacks.
Most Americans know Amazon through the consumer end of its business, with tens of thousands of low-
wage workers handling orders at distribution sites around the country. It would be a mistake, however, to
see Amazon’s growth as driven primarily by low-wage employment. While most of Amazon’s revenues
come from the sale of low-priced products, most of its profits come from its cloud computing operation,
Amazon Web Services.
This high-tech division, which has made Amazon the world leader in cloud computing, accounted for less
than 10 percent of Amazon’s revenues in 2017 but generated $4.3 billion in operating income. By
comparison, North American web sales, which accounted for 60 percent of revenue, generated only $2.8
billion in profit