The document discusses the potential for web 3.0 and marketing 3.0 to utilize artificial intelligence and machine learning to provide personalized customer experiences. It suggests that by teaching services to think using available technologies, companies can gain a better understanding of customers to anticipate their needs and provide customized recommendations and support. However, this level of personalization also raises issues regarding privacy, data collection, and customers feeling their personal information is overshared. The document advocates for balancing personalized service with addressing customer concerns about privacy and security.

1. Nazwa przykładowego klienta
Propozycja współpracy
SEO
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
Machines will think for you
Terminator 3.0?

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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
Continuous cognitive process consisting of
associations and inferences, handling
memory elements such as symbols, concepts,
phrases, images, and sounds.
In general, intelligence can be considered as a measure of the
efficiency of thinking
Thinking

4. • ability to perceive dependency
and draw conclusions
• ability to learn
• ability to solve problems
Intelligence
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
Ideas are not born alone…
If we do not teach them something, they
will not be able to do it later…

7. „…through observation children learn not only to
discover the world, but they also take over our
attitudes. If parents are not active in getting to
know the world - they do not show any interest -
the attitude of their children will be similiar…”
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

8. Web 2.0 was not a new technology, but the way
of use of the already available one.
Maybe web 3.0 is analogous and all it takes is to
'teach our services to think' by using available
components and technologies
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

9. Web 3.0 / Marketing 3.0
We need to be where users are and follow them
Assist them when they expect it
Fulfill their needs in the first place
With good service the sale will come by itself
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

10. • Web service
• Other websites
• Customized mailing / newsletter
• Mobile apps, as well as text messaging
• Other media tools
Let’s "surround" them with care
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

11. • Web 1.0 - we have an email address
• Web 2.0 - we respond to email messages from
the customers
• Web 3.0 - we reply the same day
Public administration
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

12. 3 weeks?
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
What limits us?

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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
Machines will think for you
Terminator 3.0?

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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

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20. How does it work?
I didn’t have a car like this before, so I don’t know
everything about its service. How can I turn the lights
on, how to set the watch, how to set the mirrors?
etc…
But I got the instruction manual…
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
Let's add some charm
The best driver is…

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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
Interactive guide
I try it for the first time, so it asks if I want to undergo
a short training.
I get information that will allow me
to get home (weather
and road conditions).

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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
Sometimes a light bulb burns
Or some other part is used…

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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
Expedition to the unknown
or a shorter trip

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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
I like to read things
but most often…

27. • What I like reading / watching
• Information tailored to the time of day
• With ads that interest me
• With the store when I need it
"My" portal
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

28. • I ask why I canceled my shopping
• It reminds me that I have to buy a new bulb
• It makes a shopping list for a party for me
• It knows that a new recipe has been "following
me" for some time now
• It answers every question, i.e. about products
"My" shop
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

29. By providing care, the risk of "I did not know" is
reduced.
"System" takes care of providing information
by means of www, a mobile app, SMS, email,
a car display, in advertising spaces on websites, etc.
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

30. Is it possible? Yes, of course!
• Loyality programs can build a positive brand feel
among your customers. It requires a lot of work,
some bigger budgets and you have to think it
through, but it can be done.
There is only one but…
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

31. • Am I not being followed too closely?
• Do they know more about me than I would want to?
• Do they know me better than I know myself?
• What about privacy and security?
"One" but …
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

33. Unfortunately, this involves sharing more
information about you.
Unfortunately, this involves sharing more
information about you.
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Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012

34. Łukasz Szymański
E-marketing consultant
Phone: +48 17 860 21 86 ext. 173
+48 500 067 606
e-mail: l.szymanski@ideo.pl
www.ideoagency.com
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