SlideShare a Scribd company logo
RVC gets Social with retailers
October 2013
Social media is a maze…..
2
There is no right or wrong goal… but you need one!
3
We need to be seen as a
trendsetter and become the
‘must visit’ retailer
We want to allow our customers
to give instant feedback, as
customer service is paramount
to us
We are a community… and we
want our customers to feel cool
to be a part of
We want customers to be able
to see our ranges in a number of
ways
Why should we talk to RVC?
• Experience
– ‘Been there, done it… got it right, got it wrong’
– Is there any substitute for this?
• Knowledge
– Which social networks are appropriate for when
– One size does not fit all!!!
• Speed
– Social Media is always current… you need to act now
– Act and evaluate… don’t waste time thinking… you will lose
4
Our Social Media Practice is led by a successful former Social
Media executive at an on-line pure play e-tailer
We answer two simple questions… then act
• Analyse… your use of Social Media
– What are you seeking to achieve with Social Media
– Is the current approach delivering to the plan
– How do you compare to the competitor set
• Explain… Retail Activity in Social Media across sectors
– What others are doing to achieve their goals
• Act… and provide a way forward
– Define a roadmap of activity to support your goals
– Execute and manage the first targeted activity
5
“Is our approach to Social Media relevant for what we want
to achieve? How do we compare to our competitor set?”
Social Media in Retail
• Duration
– 20 days
• Deliverables
– Documented analysis (PPT and MSWord)
– Activity Plan (XLS)
– Results of first activity and positive actions to take
6
Duration and Deliverables
7
Contact:
e: steve.ingram@rvc-retail.com
m: +44 (0)7977 267164

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Rvc gets social 201310 v01

  • 1. RVC gets Social with retailers October 2013
  • 2. Social media is a maze….. 2
  • 3. There is no right or wrong goal… but you need one! 3 We need to be seen as a trendsetter and become the ‘must visit’ retailer We want to allow our customers to give instant feedback, as customer service is paramount to us We are a community… and we want our customers to feel cool to be a part of We want customers to be able to see our ranges in a number of ways
  • 4. Why should we talk to RVC? • Experience – ‘Been there, done it… got it right, got it wrong’ – Is there any substitute for this? • Knowledge – Which social networks are appropriate for when – One size does not fit all!!! • Speed – Social Media is always current… you need to act now – Act and evaluate… don’t waste time thinking… you will lose 4 Our Social Media Practice is led by a successful former Social Media executive at an on-line pure play e-tailer
  • 5. We answer two simple questions… then act • Analyse… your use of Social Media – What are you seeking to achieve with Social Media – Is the current approach delivering to the plan – How do you compare to the competitor set • Explain… Retail Activity in Social Media across sectors – What others are doing to achieve their goals • Act… and provide a way forward – Define a roadmap of activity to support your goals – Execute and manage the first targeted activity 5 “Is our approach to Social Media relevant for what we want to achieve? How do we compare to our competitor set?”
  • 6. Social Media in Retail • Duration – 20 days • Deliverables – Documented analysis (PPT and MSWord) – Activity Plan (XLS) – Results of first activity and positive actions to take 6 Duration and Deliverables