When I was at LasikPlus I was asked to speak at the 2012 Merkle CRM Summit in New Orleans about how LasikPlus was using digital marketing, social media and mobile marketing to acquire new patients. This is that presentation.
eCommerce Website Creation Tool Provides All-in-One Solution For BusinessesKevin Hauff
GrooveDigital of Lakewood Ranch, FL launches an end-to-end website creation software that makes it easy to make landing pages and marketing funnels that attract and convert leads. Learn more by visiting Groove Marketing Suite
MacGregor Consulting offers Digital Marketing Strategy and Business Planning services. This is an introduction to our services for small business owners. Please contact our senior consultant Glen Rogers at macgregorconsulting.com
Kreaton Advertisers - Agency Credentials Kevin Luthia
Kreaton Advertisers, a state of the art digital advertising agency which believes in delivering the most successful and result oriented digital experiences
MKGO - Using Data, Automation & Predictive Analytics to Stay Ahead of Your Co...Matthew Kay
Artificial intelligence, machine learning and automation are buzzwords right now. You can barely go a day without hearing at least one of them mentioned in the news. But how can businesses best take advantage of these concepts? Are they actually affordable to all businesses - not just the enterprise companies?During this talk, I broke down the evolution of big data, how machine learning and artificial intelligence are affecting us today, and what people can do to capitalise on this opportunity.
The Importance of Facebook Pixels | StrategiQTom Cox
What is a Facebook pixel and why is it important to have one on your website? My presentation The Importance of Facebook Pixels explores the impact pixel installation can have on measuring and optimising campaigns as well as obtaining a better understanding of your audience journey.
eCommerce Website Creation Tool Provides All-in-One Solution For BusinessesKevin Hauff
GrooveDigital of Lakewood Ranch, FL launches an end-to-end website creation software that makes it easy to make landing pages and marketing funnels that attract and convert leads. Learn more by visiting Groove Marketing Suite
MacGregor Consulting offers Digital Marketing Strategy and Business Planning services. This is an introduction to our services for small business owners. Please contact our senior consultant Glen Rogers at macgregorconsulting.com
Kreaton Advertisers - Agency Credentials Kevin Luthia
Kreaton Advertisers, a state of the art digital advertising agency which believes in delivering the most successful and result oriented digital experiences
MKGO - Using Data, Automation & Predictive Analytics to Stay Ahead of Your Co...Matthew Kay
Artificial intelligence, machine learning and automation are buzzwords right now. You can barely go a day without hearing at least one of them mentioned in the news. But how can businesses best take advantage of these concepts? Are they actually affordable to all businesses - not just the enterprise companies?During this talk, I broke down the evolution of big data, how machine learning and artificial intelligence are affecting us today, and what people can do to capitalise on this opportunity.
The Importance of Facebook Pixels | StrategiQTom Cox
What is a Facebook pixel and why is it important to have one on your website? My presentation The Importance of Facebook Pixels explores the impact pixel installation can have on measuring and optimising campaigns as well as obtaining a better understanding of your audience journey.
Getting more and qualified leads is a challenge for many companies. The way towards success is not a straight line but a combination of many small and bigger actions.
The Beginner's Guide to Google AnalyticsKirk Williams
In this handy session, Kirk Williams of ZATO PPC Marketing, takes the viewer on a top-level overview of the 4 key areas of Google Analytics, and then ends by discussing 5 Mistakes Analytics Newbs often make and how to avoid them.
G2G is a Marketing Communication and Resource Augmentation Enterprises. We do business development, communication and lead generation for our clients of varied verticals. Our HIGH OCTANE team is our strength and our strong network with different section of the industrial verticals substantiate who WE ARE?
Turning Insights into Actions: How Smarter Data Drives ROI - Pete Goodman, Co...PerformanceIN
The ability to harness customer data may have put an intelligent twist on marketing as we know it, but how should brands make the most of the information on hand? Join Convertr’s Peter Goodman and Facebook's Hugh Durkin as they explain why marketing ROI revolves around greater real-time efficiencies, joining the dots and gaining the full customer lifetime value.
Peter will support his logic by drawing on trends in acquisition and lead generation marketing as well as real-life case studies from leading brands.
Cignitech is a Web Development company based in Frisco, TXCignitechLLC
Cignitech A professional Web design, Web development, Digital Marketing Company based in Frisco,TX. We Provide Web design services, development, SEO, PPC, SMO, SMM, Email marketing, ORM Services in Frisco,TX .for more details visit
www.cignitech.com
A Complete Package of Web Development & Digital Marketingkiara21gupta
Digi Influencers is the all-in-one solution for anyone looking for Web Design and Digital Marketing Services. It is a USA based company situated in New Jersey
For too long, there’s been a colossal misalignment of incentives in business and in marketing. Performance Partnerships can scale up your business in a way that ensures you’re only paying for outcomes, not inputs.
Welcome to the Funnel: We've Got Leads and NamesKapost
Drawing on inspiration from Kiss, bacon and The Clash of the Titans, Jason Miller of LinkedIn describes how to create and distribute content at the top of the funnel. Jason presented this deck at the #ContentSF event on November 7, 2013.
Make more money by integrating your data - #BrightonSEO April 2014 - CalltracksAli White
As the web becomes more and more open, so do the tools that you use. So how can they work together to help you improve your SEO and ultimately make you more money? This covers some tips on how to get the most from Google Universal Analytics by integrating offline transaction data from your CRM. Find out what is possible.
BBMN Shane Carnell-Xu: How to Convert and Retain Followers of Your BrandCloud Heroes
Shane Carnell-Xu, co-founder of award-winning Bath agency Ready, spoke at the Bath & Bristol Marketing Network on the 8th March about subscription marketing and how brands can use this business model to grow a loyal following.
Full details of the talk and upcoming events here: http://www.marketing-network.org/catch-up/
Optimize acquisition of qualified CRM profilesQuentin Paquot
Integrate innovative & viral interactivity's into your web channels (website, mobile app, social networks) to boost acquisition and qualification of profiles into your CRM. Discover how CRM Managers are using Qualifio.
Getting more and qualified leads is a challenge for many companies. The way towards success is not a straight line but a combination of many small and bigger actions.
The Beginner's Guide to Google AnalyticsKirk Williams
In this handy session, Kirk Williams of ZATO PPC Marketing, takes the viewer on a top-level overview of the 4 key areas of Google Analytics, and then ends by discussing 5 Mistakes Analytics Newbs often make and how to avoid them.
G2G is a Marketing Communication and Resource Augmentation Enterprises. We do business development, communication and lead generation for our clients of varied verticals. Our HIGH OCTANE team is our strength and our strong network with different section of the industrial verticals substantiate who WE ARE?
Turning Insights into Actions: How Smarter Data Drives ROI - Pete Goodman, Co...PerformanceIN
The ability to harness customer data may have put an intelligent twist on marketing as we know it, but how should brands make the most of the information on hand? Join Convertr’s Peter Goodman and Facebook's Hugh Durkin as they explain why marketing ROI revolves around greater real-time efficiencies, joining the dots and gaining the full customer lifetime value.
Peter will support his logic by drawing on trends in acquisition and lead generation marketing as well as real-life case studies from leading brands.
Cignitech is a Web Development company based in Frisco, TXCignitechLLC
Cignitech A professional Web design, Web development, Digital Marketing Company based in Frisco,TX. We Provide Web design services, development, SEO, PPC, SMO, SMM, Email marketing, ORM Services in Frisco,TX .for more details visit
www.cignitech.com
A Complete Package of Web Development & Digital Marketingkiara21gupta
Digi Influencers is the all-in-one solution for anyone looking for Web Design and Digital Marketing Services. It is a USA based company situated in New Jersey
For too long, there’s been a colossal misalignment of incentives in business and in marketing. Performance Partnerships can scale up your business in a way that ensures you’re only paying for outcomes, not inputs.
Welcome to the Funnel: We've Got Leads and NamesKapost
Drawing on inspiration from Kiss, bacon and The Clash of the Titans, Jason Miller of LinkedIn describes how to create and distribute content at the top of the funnel. Jason presented this deck at the #ContentSF event on November 7, 2013.
Make more money by integrating your data - #BrightonSEO April 2014 - CalltracksAli White
As the web becomes more and more open, so do the tools that you use. So how can they work together to help you improve your SEO and ultimately make you more money? This covers some tips on how to get the most from Google Universal Analytics by integrating offline transaction data from your CRM. Find out what is possible.
BBMN Shane Carnell-Xu: How to Convert and Retain Followers of Your BrandCloud Heroes
Shane Carnell-Xu, co-founder of award-winning Bath agency Ready, spoke at the Bath & Bristol Marketing Network on the 8th March about subscription marketing and how brands can use this business model to grow a loyal following.
Full details of the talk and upcoming events here: http://www.marketing-network.org/catch-up/
Optimize acquisition of qualified CRM profilesQuentin Paquot
Integrate innovative & viral interactivity's into your web channels (website, mobile app, social networks) to boost acquisition and qualification of profiles into your CRM. Discover how CRM Managers are using Qualifio.
New research presented at Demand Metric Demand Generation Virtual Summit: http://events.demandmetric.com/
Watch the presentation: https://www.youtube.com/edit?video_referrer=watch&video_id=z1xy8lvpd3o
Marketers are faced with the challenge of keeping up with new, hopefully better, strategies that emerge at a rapid rate, while cutting ineffective practices waning in popularity. It’s very valuable for marketers to have benchmark data about how the current digital marketing landscape looks, what’s new, what’s working and what isn’t. Quite often, marketers can gain a competitive advantage simply by being quick to adopt new digital marketing strategies in advance of mass adoption that eventually dilutes the impact of new things.
This study, presented by Jerry Rackley, Chief Analyst at Demand Metric & Jim Hopkins, Sr. Product Manager at Demandbase, took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. Furthermore, the study investigated how well organizations understand their chosen markets, who in those markets they target as prospects and what their biggest challenges are in the pursuit of success.
Generating Great Mobile PPC Results In 2017Matthew Umbro
The year (or years) of mobile is a phrase of the past. Your site and advertising efforts are either optimized for your users or they aren’t. There is no in-between. This presentation will discuss strategies you can utilize today to improve the quality of your mobile PPC presence.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
This edition features a handful of Top 10 SEO Companies 2022 sectors that are at the forefront of leading us into a digital future
Read More: https://insightssuccess.com/top-10-seo-companies-2022-march2022/
Digital media transformation for real estate brandsi-engage
i-engage proudly offers digital transformation services to real estate clients. With an experience of working on 15+ real estate clients, we proudly claim ROI of more than 300% with our digital media marketing services.
Roman Pavlyuk: From Resources to Solutions: How recession transforms outsourc...Lviv Startup Club
Roman Pavlyuk: From Resources to Solutions: How recession transforms outsourcing market (UA)
UA Online PMDay 2023 Spring
Website - www.pmday.org/online
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
Inboundsys is an award-winning Marketing and Technology (MarTech) company based out of Bangalore, India. We are a Hubspot’s Platinum Solutions Partner Agency, providing all-round technological solutions in marketing and sales automation. We are the most experienced and oldest Hubspot partner agency in India that started in 2012, and since then, have been helping diverse clients and industry domains across the globe by solving their marketing challenges and contributing to their business growth.
Is a 360-deg Audience View a Reality for Media BrandsRob Keenan
In a presentation at the Business Media Summit in Toronto in January of 2018, Robert Keenan of Keenan Media explored the opportunities for developing a unified database for BtoB media brands and the realities of developing a 360-degree view of your audience,.
Digital Marketing for Data Centers in Indonesia.pdfIgen D
Finding and forming a digital marketing team for the data center, apart from scarce talent, will also take time. For this reason, it is faster to enter the market for data center providers in Indonesia by partnering with KiosMaya, which has experience in digital marketing for data centers in Indonesia with a proven track record of supporting client business growth.
But that doesn't mean you can't form an in-house team to run digital marketing. Here, we provide a brief guideline for digital data center marketing in Indonesia.
Best wishes always,
R. Igen
KiosMaya.Com
The 10 best enterprise CRM solution providers 2018Merry D'souza
Insights Success has listed “The 10 Best Enterprise CRM Solution Providers, 2018” which are changing the market with their innovative products and service offerings. Featuring as the cover story is Targetbase, which is a part of Diversified Agency Services, a division of Omnicom Group Inc., a leading global marketing and corporate communications company.
In this webcast, SapientNitro shares how they defeated organizational challenges to identify their talent brand and align that with their talent acquisitions strategy.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Carlsberg's Journey: Building Scalable Marketing Technology for Trade By Mart...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Carlsberg's Journey Building Scalable Marketing Technology for Trade. PRESENTATION: Carlsberg's Journey Building Scalable Marketing Technology for Trade - Given by Martin Majlund - @majlund - Group Marketing Technologist - Carlsberg Group. #MarTech DAY1
Workshop for staffing leaders: Lead generation with social mediaLinkedIn Italia
Alex Charraudeau spiega ai leader nell'ambito dello staffing come far crescere il proprio business con LinkedIn, e in particolare come usare i social media per la lead generation.
Complete Web Solution - A leading Website solution company provides various kind of Solutions to their client to succeed in the Internet world. Starting from Logo designing to Web designing, web application development, provides end to end solutions
Similar to User Acquisition Presentation from the Merkle CRM Summit (20)
Internet Public Relations Distribution StrategyBrian Tudor
Brian Tudor creates an Internet Public Relations Distribution Strategy for FK Diamonds for his Strategic Internet Public Relations calls at Full Sail University
Brian Tudor Discusses his Search Engine Marketing Strategy for Cincinnati Internet Marketing and Social Media Training company Boot Camp Digital http://bootcampdigital.com
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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3. Marketing Goals at LasikPlus
A.
C.
E.
Acquisition
Customer Satisfaction
Education
In this presentation I will show what we’ve
done in the past and the steps we’ve made to
grow our digital business while driving
appointment volume.
#Team2020
#CRMSummit2012
Introduction about myself why I was invited to speak. I’m here today because Merkle asked me to come talk about how in a heavily regulated field like healthcare a company like ours can optimize digital marketing to grow our business but still work within the rules
Ice breaker about lasik and some of the fears people have. What lasik really is…. Happy Medicine that transforms lives.
Mobile makes up 14% of total appointment and 11% of the spend in Q1. in Q2 (April 1 – June 4) mobile is 19% of the spend and 17% of appointment, showing the importance of continue to grow a mobile presence along with adding additional spend to the channel mix.
Taking a look at how digital marketing is changing at LasikPlus pre-bt and now
Old website: clunky, too many calls to action, not enough of the right information people are looking forNew website: mobile version with merkle, new site design and features coming june 2012, more clear paths for acquisition AND education (allowing for education seekers to easily begin to schedule at any point of their research.
SEM Then: Buckshot approach, trying to be everywhere all the time, not at all targeted on “ready to buy” keywordsSEM Now: Laser focused, after keyword research we now know the phrases more likely to bring in “ready to buy” visitors, the more relevant we are for these terms the more volume grows. With the new website we will be able to expand the keywords we select as well to be more targeted for more keywords.
Social media then: stale, corporate, boring… called community members LP fans and only referred them back to our confusing website, limited responsesSocial Media Now: engaging, refer to community members by their first names, respond to posts within 24 hour, more interactive with photos, videos and polling questions to help generate more engagement. Better Google+ and Twitter integration with a separate voices, growing YouTube channel with more videos and introducing more throughout 2012
Because of HIPAA healthcare social media marketers need to be careful what information they share and disclose to commenter's in posts on public facing walls
The Health Insurance Portability and Accountability Act of 1996 which protects the privacy of individually identifiable health information. Basically we can NOT share too much information with or about patients when they post in our communities, so we will take the conversation offline to protect their privacy
Like any web based marketing the battle of personalization vs privacy is one we fight everyday. When we receive a comment in any of our communities, good or bad, we will run the patients name (if available) to make sure they are one of ours. This allows use to have a more personal conversation with them online, but to protect their privacy we will always take that conversation offline to protect their privacy and remain compliant with HIPAA
In order to provide the best community management possible we don’t look at HIPAA as a roadblock but rather we use it as a guide to understand how we can provide the best information possible for past, current and potential patients. Knowing where the line is we are able to work in the preferred channel of each patient and at the proper time bring the conversation to our call center reps, vision center staff or even the doctors.
What makes us different from the others in our space is our level of engagement. We aren’t content with just having likes… we want comments and more than that we want conversations. The best feeling I get as a community manager of our boards is to see the interaction and engagement between community members on our posts and more importantly on their posts. So like Captain Picard’s famous catch phrase we take it to heart and ENGAGE.
I’ve mentioned taking the conversation offline several times now, and it is an important part of our strategy, because unlike other industries we can not always solve your problem in a response. Doing that can get us into some hot water with the HIPAA police. So we put the conversation in the hands of our experts to provide an exceptional customer experience.
Of course since this is digital marketing so after privacy concerns have been addressed we encourage our community members to take the conversation back online and share the rest of their patient journey with LasikPlus. This is an important step in our relationship with our community members, because when they come back to us online and leave comments, reviews, pictures, .etc it speak volumes about how we take the extra step to answer their questions and come to a resolution.
Are likes important? Yes… but we aren’t in the business of building likers we are trying to build LasikPlus brand evangelists who will go forth and using word of mouth share how satisfied they are with their decision to not only have lasik, but to have lasik with us. I chose this slide because I like to say we are always looking to add more folks to the cult of lasik, because our best marketing comes from the experiences of our patients and how we have been able to change their lives with our happy medicine (patent pending, of course).
Now that our foundation for digital marketing has been built what is next for lasikplus? Well with the help of Merkle we are looking to incorporate mobile into everything we do, from a mobile website, to search and display to partnering with smaller companies with built in audiences to the freedom seeking active lifestyle patients we are looking for. We are even discussing what kind of an app would be most appropriate for LasikPlus and how best to leverage smartphone and tablets.
The first order to business for our growth is Video, we are planning on having more video of our patients living their lives free of glasses or contacts, videos of our doctors answering some our most frequently asked questions. We are even going to be running a video contest at the end of this year to give away free lasik and a couple of really cool prizes to the lucky winners.
The biggest battle we fight is misinformation… thanks a lot Final Destination 5. So thought content marketing and blogging we are going to help lift not only ourselves but the industry by providing content that is open and honest about what lasik is, about risks that come with any surgerical procedure, how much lasik costs, it’s more affordable than you might think, and most importantly how you will benefit from lasik and all the great things in your life that will open up to, besides being able to see the alarm clock in the morning.
The biggest disservice to our industry is the $299 per eye coupons. First to even qualify for that price you most likely don’t even need lasik. But what it does is open up the idea that you can use a coupon for your vision. As we battle lasik misinformation we will also be battling the concept that your vision is something you should be looking around for the best deal. Are we the cheapest lasik provider? No. Are we the most expensive? Not that either. But what we we offer as a difference is the ability to go almost anywhere in the country and have access to one of our vision centers. And we are right there where past, present and future patients are online to provide answers and support for any question they can ask.
Again with the help from Merkle we will continue to refine and optimize how we target potential patients and look to enter new segments of population to continue to grow our reach online and off.